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•Answer each question or set of questions with at least one (1) paragraph that contains at least 5-7 sentences each.

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•Write each question or set of questions. •Answer each question or set of questions with at least one (1) paragraph that contains at least 57 sentences each. Chpt 6 1. Live Nation operates music venues, provides management services to music artists, and promotes more than 22,000 live music events annually. The company merged with Ticketmaster and acquired concert and festival promoters in the United States, Australia, and Great Britain. How has the company used horizontal mergers and acquisitions to strengthen its competitive position? Are these moves primarily offensive or defensive? Has either Live Nation or Ticketmaster achieved any type of advantage based on the timing of its strategic moves? 2. Kaiser Permanente, a standout among managed health care systems, has become a model for how to deliver good health care cost-effectively. Concepts & Connections 6.3 describes how Kaiser Permanente has made vertical integration a central part of its strategy. What value chain segments has Kaiser Permanente chosen to enter and perform internally? How has vertical integration aided the company in building competitive advantage? Has vertical integration strengthened its market position? Explain why or why not. Chpt 7 3. Assume you are in charge of developing the strategy for a multinational company selling products in some 50 countries around the world. One of the issues you face is whether to employ a multidomestic, a transnational, or a global strategy. a. If your company's product is mobile phones, do you think it would make better strategic sense to employ a multidomestic strategy, a transnational strategy, or a global strategy? Why? b. If your company's product is dry soup mixes and canned soups, would a multidomestic strategy seem to be more advisable than a transnational or global strategy? Why or why not? c. If your company's product is large home appliances such as washing machines, ranges, ovens, and refrigerators, would it seem to make more sense to pursue a multidomestic strategy or a transnational strategy or a global strategy? Why? Chpt 8 1. See if you can identify the value chain relationships that make the businesses of the following companies related in competitively relevant ways. In particular, you should consider whether there are cross-business opportunities for (a) transferring competitively valuable resources, expertise, technological know-how and other capabilities, (b) cost sharing where value chain activities can be combined, and/or (c) leveraging use of a well-respected brand name. Bloomin’ Brands •Outback Steakhouse •Carrabba’s Italian Grill •Roy’s Restaurant (Hawaiian fusion cuisine) •Bonefish Grill (market-fresh fine seafood) •Fleming’s Prime Steakhouse & Wine Bar L’Oréal •Maybelline, Lancôme, Helena Rubinstein, Kiehl’s, Garner, and Shu Uemura cosmetics •L’Oréal and Soft Sheen/Carson hair care products •Redken, Matrix, L’Oréal Professional, and Kerastase Paris professional hair care and skin care products •Ralph Lauren and Giorgio Armani fragrances •Biotherm skin care products •La Roche—Posay and Vichy Laboratories dermo-cosmetics Johnson & Johnson •Baby products (powder, shampoo, oil, lotion) •Band-Aids and other first-aid products •Women’s health and personal care products (Stayfree, Carefree, Sure & Natural) •Neutrogena and Aveeno skin care products •Nonprescription drugs (Tylenol, Motrin, Pepcid AC, Mylanta, Monistat) •Prescription drugs •Prosthetic and other medical devices •Surgical and hospital products •Acuvue contact lenses
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Strategic Management
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Chapter 6
Horizontal merging is a consolidation of businesses that are in the same industry. Live
Nation acquiring firms in the same sector with differentiated roles help in gaining a competitive
advantage like reducing competition and achieving a more extensive market share (Gamble et
al., 2013). Primarily the move buys Live Nation is a defensive strategy where they want to
ensure they have a variety of services compared to their competitors. Also, having the variety of
services reduces the competition which it is a defensive strategy for the firm. Additionally,
acquiring the concert and festive promoters in the US, Australia and Great Britain adds to the
defensive approach that ensures that Live Nation has a broader market than its rivals. The
advantage that ticket master and live nation have gained through the timing of the strategy is
access to a broader market. Both Live Nation and Ticketmaster increased the variety of t he
products for their business and also the expansion of geographical boundaries for their
Vertical integration is when a firm expands its operation at different production points
but on the same value chain system. There are two types of the integration which is forward and
backward vertical integration. Forward integration is where an organization gains the distributors
while backwards they gain the suppliers (Gamble et al., 2013). So Kais...

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