Description
Social media, smartphones, and apps have become second nature necessities to most consumers. Smartphones and tablets deliver social media to consumers, often via apps. Using the “taxonomy of app icons” on page 81 of your textbook and at least two other pieces of research you source online, write 1.5 to 2 double-spaced pages discussing the importance of brand identity for apps. Give at least three examples of brands that do a good job of differentiating from competitors via their app brand identity.
- Do not provide any lists / bullets of information.
- Provide a link to each source you use, and in-text citations for any information that comes from external sources.
Explanation & Answer
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Importance of brand identity for Apps.
Mobile users have been on an increasing trend every day, more people have been
observed to spend more time on tablets and smartphone and reduced time on computers. This
movement is attributed to the fact that it has been proofed that it is much easier to use
smartphones compared to a computer among other factors. There is a need to ensure that you get
your mobile app users to spend more time using your app. Brand identity groups all tangible and
visible elements that will represent the company’s image in the public and establish connections
to the consumers making them feel recognized (Pierce). Building app brand identity is therefor is
essential for you to be able to desig...
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