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Hi
please see the attachment
the First File : has the case study , you have to read it carefully
the second File : it has the Questions you have to answer it .
PLEASE
it MUST be Free Plagiarism
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P&G Scope
Case Work Sheet
Provide answers to the following questions:
1. What is the decision problem?
2. What is Scope’s current positioning strategy? What is its “economic moat”?
3. To what extent has Plax shaken up Scope’s positioning strategy? Has it damaged the economic
moat?
4. What are the decision alternatives facing Gwen Hearst?
5. What criteria should Gwen use when evaluating each alternative?
6. Evaluate the strengths and weaknesses of each alternative.
a. Include contribution analysis in your evaluation of each alternative. How is contribution
impacted under each scenario?
b. How does each alternative compare with the criteria in question 5?
7. What would you recommend Gwen do? Provide a justification for your recommendation.
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