case study

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Zvynab

Business Finance

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the First File : has the case study , you have to read it carefully

the second File : it has the Questions you have to answer it .

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P&G Scope Case Work Sheet Provide answers to the following questions: 1. What is the decision problem? 2. What is Scope’s current positioning strategy? What is its “economic moat”? 3. To what extent has Plax shaken up Scope’s positioning strategy? Has it damaged the economic moat? 4. What are the decision alternatives facing Gwen Hearst? 5. What criteria should Gwen use when evaluating each alternative? 6. Evaluate the strengths and weaknesses of each alternative. a. Include contribution analysis in your evaluation of each alternative. How is contribution impacted under each scenario? b. How does each alternative compare with the criteria in question 5? 7. What would you recommend Gwen do? Provide a justification for your recommendation.
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