Surname1 Student’s name Professor’s name Course title Date Rhetorical Analysis The journal article “Research in Graphic Design “by Sue Walker addresses the state and position of research in graphic design in the academic community. In the article, she explains what pushes her into exploring the area as the fact that graphic design research is still considered as an insignificant layer in the field of design even though the area of design research has dramatically gained value and momentum in the academic community in the past two decades or so (Walker 549). Sue Walker, the author of the article, is a professional and professor in the field of Typography and a member of the Society of Design Research with her primary research interest being in the link between language and typography as well as in information design theory, practice, and history. In this article, the author also tries to point out the tendency in the research community of considering graphic design as a supplementary or extra element in their various projects. In the article, the primary goal is to propose a more positive perspective of graphic design research, as an area that identifies it as a research field that is both distinctive and different. Among the key ideas that the author gives a significant concern is the people's understanding of what graphic design is. According to Walker, graphic designers seek to explain or illuminate things via graphic language, which may be in various forms including display on screen or paper, Surname2 verbal or pictorial. Moreover, the article points out that graphical designer does not work alone; they work together with coders, photographers, writers, editors, illustrators, and other parties who deal in the graphical presentation of language. Again, the article portrays graphical design research as a problem solving and planning discipline, which concerned with the process, user engagement, visual judgment, process, purpose, and the circumstances of use (Walker 550). The target audience of Walker's article is the academic community researchers in the field, graphical designers, and other parties involved in graphical language presentation. Further, the article on research on graphic design explains the rare occurrence and inexistence of empirical studies on the scope of works done by graphical designers (Walker 553). This is why there is a substantial development in research in design and least focus on research in graphical design. In this article, the author has provided ideas that are supported by facts and empirical studies in a systematic manner. This facilitates the effective relay of the intended message or information to the target audience. Walker is trying to encourage people to change their perspective of graphical design and its research. She insists that more research needs to be done to provide an understanding of the nature and scope of graphical design as a profession and field of study. Generally, Sue Walker's article provides a direction for future research on graphic design. It effectively communicates the intentions of the author, her purpose, interests in the field, and the goals she seeks to achieve through the article. It is with no doubt that, the reader of the article gets a new and more positive perspective on the issue of graphic design research. The article incredibly enlightens, educates, and explores various aspects of the area that many people especially those in the academic community do not see because they hold a different and narrow view on the graphical design that restricts them from looking at its diverse and distinct nature. Surname3 Work Cited Walker, S. "Research in Graphic Design." The Design Journal, vol. 20, no. 5, 2017, pp. 549-559, doi:10.1080/14606925.2017.1347416
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