Answer the question in two parts with the titie:Part A: Walder's VisionWhat is Walder's vision for UGHH? Has he fulfilled this?Part B: Walder's NeedWalder exhibits a classic entrepreneur's trait of wanting to be his own boss. As UGHH grows larger, how might this need get in the way of growth? What specific examples of this do you find in the case?MAX 2 Pages, Times New Roman, Font Size 12

Explain what other incentives you might think of to make the nudge more effective and why you might use them.  Scenario 2: Nudging   1.Overview:  Regulations aim to modify how  individuals or entities respond to situations. Meleyal (2017) described  regulations as the legal framework imposed by the government and the  rules that prescribe professional conduct. The author noted that  regulations create duties upon entities and give them responsibilities  (p. 934). Similarly, nudging, as an experimental process, enable  policymakers to test possible outcomes of policy provisions. The nudge  theory draws primarily on behavioral economics to explain why people  behave the way they do and suggests ways that the environment of choice  can be structured to lead people to make different choices (Meleyal,  2017; Macaulay, 2018). As such, nudges are methods to achieve rule  adherence through a process of influencing decision making. Besides, the  Nudge theorists suggest that, in order to influence others, one must  present options that make it easy for those we seek to influence to  conform. Anticipated actions or outcomes must promise or demonstrate a  positive outcome in the event of adherence. Taxation The attitude of taxpayers towards  taxation impacts compliance. For instance, Vehovar, Kavkler, &  Huptman (2018) noted that fairness should be critical in understanding  tax evasion or compliance. The authors further pointed out that the  perception of justice as a factor influencing taxpayers' behaviors is  essential. Taxation is a significant source of revenue for governments  to finance the production of public goods. Consequently, countries seek  ways of encouraging taxpayers to honor their obligation to remit their  taxes. Through nudging, public officials can test policy options that  encourage different segments of taxpayers to file their taxes. For  instance, self-employed taxpayers, among other considerations, seek to  understand the benefits of tax compliance, the complexity of tax  remittance processes, and the negative impact of non-compliance on their  businesses in determining whether to comply or default. Policymakers can introduce  incentivized processes to facilitate compliance. For the self-employed  taxpayers, a complex, tedious tax remittances process impedes  compliance. Additionally, by introducing tax structures proportionate to  the cost of improving processes of doing business would be ways  policymakers can employ the nudging approach to evaluate possible  outcomes. For example, by automating tax returns to facilitate the  process, self-employed taxpayers are enabled to comply, especially when  returns can take place in the comfort of their homes or business  premises. Such a system encourages compliance as it takes away the added  layer or hidden cost of having to go to a government office and wait in  long queues to file returns. Through a deeper understanding of  behavioral constructs, policymakers can design policies that respond to  society's social and moral norms to address critical problems (Mills,  2013, p. 29). Muriithi & Moyi (2003) noted that  the Kenyan tax regime went under significant reforms from 1986. The tax  reform sought to improve efficiency, productivity, collection,  administration, and lower rates while gaining effectiveness through  elasticity (p.6). One of the reforms included restriction of exemption,  including the reduction in the range of exempt goods to attract  additional revenue. The administrative capacity had to be strengthened,  including a rapid release system, computerizing selected functions,  strengthening cargo control, among others (p. 7). The above example,  among other areas of tax reform in Kenya, presented various elements  where a nudge can assist in accomplishing or determining the extent to  which a policy option led to the desired outcomes or not. Additionally, restrictions such as  the list of items exempted either compel the taxpayer to forgo the item  or to pay for the benefits altogether. A combination of the nudge style  mechanisms and coercive approaches optimizes the outcomes. Nonetheless, a  public administrator must establish what elements best respond to  either of the mechanisms when assessing public policy areas such as  taxation. Reference Macaulay, M. (2018). Public Policy: And the “Nudge.” Public Sector, 41(3), 19–20. Meleyal, L. (2017). Nudging social workers towards interpretive  vigilance: approaches supporting management of conduct in the workplace.  European Journal of Social Work, 20(6), 935–946. https://doi.org/10.1080/13691457.2017.1320526 Mills, C. (2013). Why Nudges Matter: A Reply to Goodwin. Politics, 33(1), 28–36. https://doi.org/10.1111/j.1467-9256.2012.01450.x Muriithi, M. K., & Moyi, E. D. (2003, May 1). Tax Reforms and  Revenue Mobilization in Kenya. Retrieved July 3, 2019, from Africa  Portal website:  https://www.africaportal.org/publications/tax-refo... Vehovar, A., Kavkler, A., & Huptman, L. (2018). The Impact of  Individualism and Uncertainty Avoidance on Interdependence of Tax  Culture and Tax Evasion. Lex Localis - Journal of Local Self-Government, 16(4), 821–840. https://doi.org/10.4335/16.4.821-840(2018)