Burberry Case

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Business Finance

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Here is a simliar case to the last one, but this one is a liitle different, do some research into the "Topic Key" terms and explain based on these terms research. No citation is required for this case study.

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BUS 497A CHAPTER 4: VALUE CREATION AT BURBERRY FIRST NAME: LAST NAME: Title: Differentiation Strategy: Value Creation At Burberry Topic Key: Business-Level Strategy, Managing Relationships with Customers, Market Segmentation, Differentiation Strategy, Five Forces of Competition The video opens with a short survey of differing opinions of the clothing company Burberry. Immediately, two distinct opinions emerge: • Burberry is the height of luxury • Burberry is only for ‘chavs’, a British term suggesting the brand is often worn by less-than-upstanding people Due to an unexpected change in price and loss of control of its image, Burberry has, in recent years, been striving to recreate its former brand image of absolute luxury. In order to do this, the company hired a new head designer and began holding regular fashion shows featuring their newest designs. Burberry has also been updating their image by holding events attended by celebrities who proudly wear and support the company’s clothing. This has helped to change the image of the company over the last few years, as it is once again seen as the luxury brand it once was and wishes to be. Discussion Questions 1. Describe Burberry’s business-level strategy. 2. How is Burberry managing its relationship with customers? 3. Is the differentiation strategy appropriate for Burberry? Why or why not? Now or in the future?
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hey buddy,Here you go,

Surname 1
Student name
Course
Professor’s name
Date
Differentiation Strategy: Value Creation At Burberry
Thesis statement: This study discusses Burberry’s differentiation strategies and how the
approach has helped create value.
I.
II.
III.

Burberry’s business-level strategy.
How Burberry is managing its relationship with customers
Impact of Burberry’s differentiation strategy


Surname 1
Student’s Name
Professor’s Name
Course
Date
Differentiation Strategy: Value Creation At Burberry
Describe Burberry’s business-level strategy
Business-level strategy focuses on gaining a competitive advantage in specific markets. Burberry
adopted various strategies to achieve a competing edge over its rivals. First, the company
adopted the strategy o...


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