business model for panera bread

Anonymous
timer Asked: Oct 3rd, 2018
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Question description

read the article and analyze, answer the following BOLD question, and be aware of the key points when you answer question

1. Customer segments

For whom are we creating value?

who are our most important customers?

Mass market

Niche market

Segmented

Diversified

Multi-sided plaform.

2. Cost Structure

What are the most important costs inherent in our business model? Which Key Resources are most expensive?
Which Key Activities are most expensive?

is your business more:

Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)

Value Driven ( focused on value creation, premium value proposition)

sample characteristics:

Fixed Costs (salaries, rents, utilities) Variable costs
Economies of scale
Economies of scope

3. Revenue Streams

For what value are our customers really willing to pay? For what do they currently pay?
How are they currently paying?
How would they prefer to pay?

How much does each Revenue Stream contribute to overall revenues?

types:

Asset sale
Usage fee
Subscription Fees Lending/Renting/Leasing Licensing
Brokerage fees Advertising

Fixed pricing

List Price

Product feature dependent

Customer segment dependent

Volume dependent

dynamic pricing

Negotiation( bargaining)

Yield Management

Real-time-Market


The Business Model Canvas Designed for: On: Designed by: Day Iteration: Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? For whom are we creating value? Who are our most important customers? motivations for partnerships: Optimization and economy Reduction of risk and uncertainty Acquisition of particular resources and activities categories Production Problem Solving Platform/Network characteristics Newness Performance Customization “Getting the Job Done” Design Brand/Status Price Cost Reduction Risk Reduction Accessibility Convenience/Usability What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? examples Personal assistance Dedicated Personal Assistance Self-Service Automated Services Communities Co-creation Key Resources Channels What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? types of resources Physical Intellectual (brand patents, copyrights, data) Human Financial Mass Market Niche Market Segmented Diversified Multi-sided Platform channel phases: 1. Awareness How do we raise awareness about our company’s products and services? 2. Evaluation How do we help customers evaluate our organization’s Value Proposition? 3. Purchase How do we allow customers to purchase specific products and services? 4. Delivery How do we deliver a Value Proposition to customers? 5. After sales How do we provide post-purchase customer support? Cost Structure Revenue Streams What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? is your business more: Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) Value Driven ( focused on value creation, premium value proposition) sample characteristics: Fixed Costs (salaries, rents, utilities) Variable costs Economies of scale Economies of scope www.businessmodelgeneration.com types: Asset sale Usage fee Subscription Fees Lending/Renting/Leasing Licensing Brokerage fees Advertising fixed pricing List Price Product feature dependent Customer segment dependent Volume dependent dynamic pricing Negotiation( bargaining) Yield Management Real-time-Market This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Month No. Year

Tutor Answer

agneta
School: UCLA

Atta...

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Review

Anonymous
Awesome! Exactly what I wanted.

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