read the article and analyze, answer the following BOLD question, and be aware of the key points when you answer question
1. Customer segments
For whom are we creating value?
who are our most important customers?
2. Cost Structure
What are the most important costs inherent in our business model? Which Key Resources are most expensive?
Which Key Activities are most expensive?
is your business more:
Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)
Value Driven ( focused on value creation, premium value proposition)
Fixed Costs (salaries, rents, utilities) Variable costs
Economies of scale
Economies of scope
3. Revenue Streams
For what value are our customers really willing to pay? For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
Subscription Fees Lending/Renting/Leasing Licensing
Brokerage fees Advertising
Product feature dependent
Customer segment dependent