Reviews for paper

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timer Asked: Oct 3rd, 2018
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Read attachment and write comments based on following requirements.

Summary. Your first paragraph should summarize, without evaluating, the draft you are reviewing. You want to ensure, both to yourself and to the author, that you understand the draft completely. This helps the author trust your judgment later, and it may also point to something important the author may have missed. Don’t evaluate as this stage for the same reason: you need to make sure you grasp the argument before you can evaluate its strength.Major Points. The bulk of your review should consist of a critique of the major aspects of the paper, such as its use of evidence, the strength of its claim, its tone, its style, its clarity, its brevity, and so forth. This is where you evaluate. Your goal is to help the author revise the paper so as to produce as strong a final product as possible. Therefore, constructive critique is often more valuable than praise, but of course pointing out specific places that are working well is helpful (so long as you can explain why, which is the helpful part). Minor Points. This is the place where you mention grammar, punctuation, spelling, documentation, formatting, and so forth. You should restrict your minor points to a separate section so that they do not overtake the major points section, which is the most important. In paper with a lot of minor issues, don’t go over every little error. Instead, identify patterns and suggest making an appointment at the Writing Center

The beginning of marketing can be traced back as early as people were trading goods. Marketing started with people displaying their products in a way that would attract the person they were trading with. They would also market their goods by using persuasive communication to complete these trades. According to History Cooperative, modern marketing began during the Industrial Revolution and has constantly been evolving since. The Industrial Revolution created more competition for businesses making marketing a necessity in order to give themselves a competitive advantage over their competitors. Marketing directly to certain groups of people began around the 1960s (Britannica). Direct marketing is a practice that is still used in the marketing world today. Since the creation of the internet direct marketing has become more targeting than ever. Companies are able to use the websites that you are on and the products that you look at and show you ads for those products and related products. The type of marketing that interests me the most is controversial marketing, which can also be known as shock advertising. Valerie Turgeon describes shock advertising as “using taboo subjects and societal issues that we typically ignore to intentionally attract widespread attention and trigger a strong reaction”. Marketers use this tactic to create a buzz around the company or a product. This can either prove very successful for companies, or can backfire hugely. If a marketing campaign backfires it can harm the reputation that the company has. Since they can have such an impact on the reputation of a company marketers have to calculate the riskiness of the controversial ad. Although I am not a marketing major I still find it to be the most interesting area of business. We live in a world where we are constantly surrounded by advertisements or marketing campaigns, and it is interesting to see what catches our eyes. Marketing and business use a variety of different types of writing, each of them varying depending on the audience they are trying to reach. One of the main types of writing used in business is informational articles. These are typically posted on the business magazines websites, such as Forbes, Fortune, or Business Week. These are meant to reach people both within the field the article is written about and the general public. Another type of writing used in business is emailing. This is used mostly internally to collaborate with coworkers. It can be either formal or informal and is one of the most common types of writings used in business. One of the most formal writings used in business is when the annual reports are published for a company. This is report of the financial health of the company and publishes the financials for the year. The audience of this report is people that invest in the company, people looking to invest in the company, and many times their competitors look at it also. There are many other types of writing used in business, but articles, emails, and annual reports are some of the most important ones. There are many websites that have sections dedicated to articles about business, but very few that are dedicated to business alone. Founded in 1917, Forbes is a magazine and website that features articles about finance, investing, marketing, technology, communications, science, and law. B.C. Forbes created the publication, because at the time there were none specifically writing about business. Through the 1920s Forbes was the only major business magazine, but not long after Business Week and Fortune became their biggest competitors. There are many people that write for Forbes. Some of the writers are contributors, which means that they are unpaid and do not write for Forbes full time. There are also staff writers, who are the full time employees who do get paid for their work. Specifically, the author that wrote the articles that I read pertaining to controversial marketing is AJ Agrawal. He is a contributor for Forbes, and his articles specifically pertain to marketing. Since many articles on Forbes are written by contributors they have a wide variety of topics and opinions. The two articles that I read on Forbes pertaining to controversial marketing were “The Pros and Cons of Controversial Marketing” and “Why Using Controversy in Your Marketing Campaign Could Pay Off—Or Not”. I think they have multiple purposes. On one hand they are used to inform. In “The Pros and Cons of Controversial Marketing” he goes through how controversial marketing campaigns can either work for or against a company. Later in the article he goes on to give examples of campaigns and gives the specific pros and cons of the campaigns. I found this to be an effective way of connecting the dots between him just talking about how controversial marketing can either be good or bad for companies to using real campaigns that were ran to prove his points. I would also say that his articles are analytical. I think they are analytical, because he of the fact that he presents real life examples and analyzes the pros and the cons of each campaign. When he brings the analytical piece into his writings I found that it makes what he’s saying seem more credible, because he’s tying his points to the examples. Forbes is an extremely well laid out and cleanly put together website. It is separated by the main topics making it easy to find articles on the subjects you are trying to research. I find Forbes very visually appealing in its sleek black and white design. It is very simple and does not try and do too much. The tabs are also laid out in a way that they only show you the main categories and once you hover your mouse over one of the main categories you get the secondary categories. I like the way they set it up, so you don’t get overwhelmed immediately of the different categories that you can look at. One of the things that I really dislike about the website is when you are reading an article there is a video playing in the bottom left corner and you can’t get rid of it until the video is over. I find this disruptive and distracting. Usually it doesn’t even pertain to what I am reading about and is just an ad. There is also an ad across the entire top of the screen that will pop up if you scroll up at all while reading the article. Personally I get annoyed when advertisements get in the way of what you are trying to read, and this happens a lot on Forbes. The two articles I read by AJ Agrawal in Forbes both had a casual tone. The writing style was one that you could expect in a magazine. He kept his language simple enough that someone not in the field of marketing would be able to understand what he is writing about. His writing uses very descriptive language which can be seen in the example below. • “The stories we remember though, catch our attention because their subjects provoke controversy and deliberately violate our expectations.” After examining Forbes thoroughly, it is clear that this website is a credible source to go to for articles about business. Not only was it the first business publication, but is still an important and relevant source of business news. By having both contributors and staff writers they allow their audience to get many different perspectives on a variety of different topics, which is very important in the world of business. Forbes has articles, which is one of the genres of writing that people rely on in the marketing and business world from credible and knowledgeable people. Agrawal, AJ. “The Pros And Cons Of Controversial Marketing.” Forbes, Forbes Magazine, 8 Jan. 2016, www.forbes.com/sites/ajagrawal/2016/01/08/the-pros-and-cons-ofcontroversial-marketing/#30378ce73e51. Agrawal, AJ. “Why Using Controversy In Your Marketing Campaign Could Pay Off -- Or Not.” Forbes, Forbes Magazine, 24 Oct. 2016, www.forbes.com/sites/ajagrawal/2016/10/23/why-using-controversy-in-your-marketingcampaign-could-pay-off-or-not/#4b684afa2987. Britannica, The Editors of Encyclopaedia. “Forbes.” Encyclopædia Britannica, Encyclopædia Britannica, Inc., 2 Aug. 2018, www.britannica.com/topic/Forbes-magazine. History Cooperative. “The Evolution Of Marketing – From Trade to Tech.” History Cooperative, Jegtheme, 14 Sept. 2016, historycooperative.org/the-evolution-of-marketing-from-trade-totech/. Turgeon, Valerie. “The Flops and Successes of Shock Advertising.” Brandpoint, 10 May 2018, www.brandpoint.com/blog/what-is-shock-advertising/.

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GeniousCoach
School: UC Berkeley

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Anonymous
Outstanding Job!!!!

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