Description
The discussion paper should include the following:
1) Find and describe an advertisement that you believe is deceptive.
2) Identify what it is about the advertisement that you believe is deceptive.
3) Explain how this relates to the issues discussed in the(( PowerPoint )) on deceptive advertising:
(i) Is the deception due to the nature of the ad, or to the impacts it has on consumers? (If the latter, is it likely to deceive many reasonable consumers or only a few ignorant consumers?)
(ii) Does the ad create false beliefs, or does it simply take advantage of people’s ignorance or psychology?
4) What changes would be required to make the ad ethically acceptable, and how would those changes make the ad ethically acceptable?
Notes
1- Please read the powerpoint first
2- when you pick the ad, please attach a link to the ad you picked so I can have access to it.
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Explanation & Answer
Attached.
Running Head: DECEPTION IN ADVERTISING
Deception in Advertising
Name:
Institution:
Instructor:
Course:
Date:
1
DECEPTION IN ADVERTISING
2
Deception in Advertising
1.
In September 2018, the National Lottery aired an advertisement aimed at encouraging
people to play and win. The ad, dubbed ‘Fisherman' focuses on the mysteries of a Scottish family
that s on the verge of falling apart. The father leaves home in the dead of night to try making a
living at sea and provide for the family. The mother, on the other hand, remains at home tending
to the children alone and in difficult conditions. The ad was set to sparse piano chords, and the
storyline seems to be headed towards separation in the family. In a dramatic twist of events, the
narrative concludes on a happy note as the family wins a lottery that enables ...
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