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Students are expected to evaluate this week's video (found under the "Week Two Supplemental Video " menu link) and submit a 500 word evaluation of what was discussed from the above video
Selling Products Globally: Business Without Borders
By submitting this video evaluation, you agree:
Hi, I will mark this question complete for now for the purposes of formality because time is running out. I will continue from there when you post the video or the login details.Thanks.
Attached.
Running Head: GLOBAL MARKET
1
Business Without Borders
Student’s Name
Institution
Date
GLOBAL MARKET
2
Introduction.
In the video, the main question about going global is whether to standardize the
products when they reach the global market or to customize them according to the customers
liking in the area the product is destined to achieve. The question of whether to customize or to
standardize has always been a tough one for many businesses and companies plying the global
route. This paper will explain the...
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