read the case on Cityside and its diversity initiativeCityside embraces the access-and-legitimacy perspective, more popularly known as the “business case for diversity,”, which views diversity as a resource that enables the organization to match market segments to parts of its workforce as a way to gain access and appear legitimate to those market segments. The research behind the case shows that this is one of the perspectives that has been successful in motivating and guiding managers to diversify their staffs, yet it doesn't gives rise to effective strategies for actually managing a culturally diverse group of people.There are many ways to discuss this case and all thoughts are welcome, as long as they are presented respectfully to the class. Since this is an HR Data Analytics course, please answer the following questions about the case:In what ways does similarity and likability in job hiring and promotion help and hurt Cityside?How could you use data to reveal and address the different opportunities offered to the employees in Retail and External Deposits?

Final assignment will be to a marketing strategy paper on the company that you selected (I'll let you know the company after I assign you). You will be asked to make a recommendation for your company which will either improve sales or service. You will then develop a marketing strategy to support your recommendation. The recommendation for the company should either be a new product or service or an enhancement to a product or service. The recommendation cannot be to merge with another company or to start their business in another country.-Paper required to be exactly 12-15 pages (That does not include the cover page or reference page), Perfect spelling, punctuation, grammar.-APA Format (do not include the extact page); concise business-style writing with professional sources. PLEASE CHECK THE POWERPOINT RUBRIC FOLDER FOR DETAILS, RUBRIC, INSTRUCTIONS AND EXAMPLES ABOUT EACH SECTION.Final Paper Outline •Executive Summary•Situation Analysis (S.W.O.T.) •Financial Overview•Marketing Budget (approx. 3% of projected revenue)•Market Summary/Recommendation•Market Research Strategy •Market Segmentation (Demographics)•Marketing Mix •Marketing CalendarIMPORTANT; Please check the Instructions and Rubric very carefully otherwise the paper will be worthless.

Locate a peer-reviewed article (related to the course content) published within the last 12 months in a peer-reviewed journal from the online library, then present at least a 15 (title and reference slides do not count) slide power point presentation assessment comprising of a precise and critical evaluation. Do not summarize the article. Evaluate the information presented in the article. Use bulletized statements on your slides and then put within the notes what you would say as if you were presenting the article to the class. Remember the reader would not see the notes section so your slides need to have the proper title of what the slides is going to discuss. Refer the the attached rubrics. When completing this assignment follow the slide titles as they appear below or within the grading rubrics. This are the slides with the titles and information that we are looking for. Please review and asked any questions your have before your turn in.Title slide - with the standard title page informationIntroductory Slide -- Discuss the author's thesis. Include article and author name in this paragraph. -1 slideThe Facts - discuss three important facts the author uses to support thesis. - 3 slidesExplain or correlate the facts with facts from course content. - another 3 slides or put in the facts from the article slidesUse in text citation from course reading to show connections to this article.Evaluate the resources provided with the article. - 1 slideAre their resources provided with the article? Are they recent? - 1 to 2 slidesStrengths /Weaknesses/Discussion to the profession - Describe the strengths of the information presented as it applies to the professions. Critically evaluate the information in the article. - up to 3 slidesIs there bias or faulty reasoning? Evaluate the information for truth. - 1 to 2 slidesBring in outside sources to support your analysis and review. - 1 slideWhat are others saying about the same topic? - 1 slideYou must support claims of both fact and faulty reasoning. - 1 slideConclusions - Provide concluding remarks regarding your review/evaluation of the article. - 1 slideReference SlideAPA 7th edition formatting, in-text citations and referencing will be needed for more than one reference.This assignment has many benefits. First, it requires a search of indexing and abstracting databases from the online library to find an article that meets the specified criteria (must be related to the course content). It also emphasizes what a scholarly article is; to discern between scholarly and non-scholarly writing; to condense someone else's lengthy argument into a concise report; to think critically about what has been read by assessing the strengths and weaknesses of the research; and, thus, to become participants in the discussions regarding the Supply Chain and Logistics profession.AttachmentsTLMT 441- Article Review -Grading Rubric - rev ... (14.45 KB)Download All Files