WEBD222 Assignment 2: Analytic Tools in Action

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Question Description

Week 2 Assignment – Analytics Tool Interaction For this assignment, you are going to visit the PiWik Web Analytics tool demo site. PiWik is an open source (GPL licensed) real time web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages… and so much more. Piwik aims to be an open source alternative to Google Analytics, and is already used on more than 200,000 websites. For this assignment, complete the following:

  1. For this assignment, you will explore the demo site and its features. http://demo.piwik.org
  2. Now locate the date range tool and select date range. (left side of page)
  3. Choose Jan 1, 2014 through Jan 31, 2014 and apply the date range.
  4. From the date range select the following metrics to track, Visits Unique Visitors and Avg Time on Website. (see screenshot)
  5. Roll your mouse over the plot peak points to discover the total each color graph line means something important be sure to note the totals for the days.
  6. Create an on page screenshot of the chart and post with your assignment Word Document submission.

Explain what the metrics for the date range within these 30 days is telling you about your website visitors, how long are they staying on the site, how many unique visitors were there, is there a best day of the week with the most visitors. Report what you found from the metrics date range and submit a Word Document with your analysis.

Link to PiWik Demo

Long Path Link to URL http://demo.piwik.org/index.php?module=CoreHome&action=index&idSite=7&period=
Please submit a Word Doc with your answers, in 500 words or more, and use references in support of your answers. Be sure to place your Name and Class on your submission, for example: Smith, John
WEDB222 I001 Fall 12


Piwik.org. (2012). Online Demo. Retrieved from http://demo.piwik.org/index.php?module=CoreHome&action=index&idSite=7&period=day&date=yesterday#

Week 2 Assignment Grading Rubric

Graded Task


Student explored the piwik.org demo site instructor confirmed


Student created a date range on the piwik.org demo site and applied to assignment


Student selected the track Unique visitors


Student selected the track Average time on site


Student included a screenshot of the date range selected of the dashboard


Student explained in a detailed synopsis the date range metrics and the meaning of the reported metrics of what the data was reporting in the unique visitors and average time on site – critical concepts and terminology used


Student submitted a word document


Late penalty -10 points per day max -20 points

Student used APA formatted references and in-text citations
to support comments and points of view. -10



Please No Plagiarism

Please use APA formatting and in text cititation

Tutor Answer

School: Carnegie Mellon University

Check the assignment


Website Metric Analysis



Metric analysis

Introduction: Piwik is a platform that is used by governments, companies and individuals to
analyze web data. It can be used for a number of reasons such as web analytics, internet
analytics, log analytics for servers and ecommerce analytics. Piwik has a number of features that
make it user friendly (Farney, 2011). There are some features which are web analytics such as
customizable dashboard, tracking of goal conversion, content tracking, event tracking and
custom dimensions. Premium features of Piwik include: heatmap analytics, form analytics,
custom reports (https://matomo.org/features/).
Overview analysis: From the analytical tool, during the period of Jan...

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