Description
You are the Marketing VP, of a new high-tech company, and need to effectively market a revolutionary new form of smart eyeware. The new eyeware is, in in some ways, similar to Google Glass, but has many advanced features that Google Glass did not have. For example, while talking with or just observing a person, it can accurately estimate age, height, and weight, can automatically search this person’s background for education, address, and so forth and so on and place this information on a small, yes high-resolution screen.
You need to identify a number of issues related to potential customers but have somewhat limited resources. Given the information you hope to gather, you must choose between a number of research choices. You must be aware of the fact that you have limited resources. Which forms of research are you going to use and why (no more that 3) from the following list:
- Focus group
- Face-to-face open-ended question in-depth interviews
- Face-to-face close ended question interviews
- Web Based surveys
- Ethnography
- Observation
There are certainly other possibilities beyond this list and if you have a different method, please feel free to choose it.
Initial post should be at least 200-250 words. Support your initial posts and response posts with scholarly sources cited in APA style.
Explanation & Answer
Attached.
Running head: FORMS OF RESEARCH IN MARKETING
Forms of Research in Marketing
Student’s name
Institution
Date
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FORMS OF RESEARCH IN MARKETING
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Forms of Research in Marketing
The form of research one adopts in marketing determines the quality of data and
information that they collect. With the quality of data and information directly related to the
conclusions made at...
