Ethical Issues

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Question Description

Research and analyze the ethical issues that may be encountered not only in marketing a product but in conducting market research.

Prepare a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker notes that summarizes the most difficult ethical issues that a business might encounter when designing and marketing their products.

Include the following in the presentation:

  • Ethical issues businesses may face in the market research process
  • Ethical issues businesses may face in setting price and promotion of the product
  • Ethical issues that a business may face in a global setting and how they differ from domestic concerns

Include references and citations in your presentation.

Format your presentation consistent with APA guidelines

Unformatted Attachment Preview

Ethical Issues Grading Guide MKT/593 Version 4 Product Design and Development Copyright Copyright © 2016 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Ethical Issues Grading Guide MKT/593 Version 4 Edited in accordance with University of Phoenix® editorial standards and practices. 2 Ethical Issues Grading Guide MKT/593 Version 4 Individual Assignment: Ethical Issues Purpose of Assignment To remain in business over the long term, ethical consideration must be at the forefront. In the production of new and innovative products, safety of the consumers and the workers must always rise above the desire for profitability. In this assignment, students must complete extensive research and analyze the possible ethical issues they may face both domestically and abroad when launching a project. Grading Guide Content Met Partially Met Not Met Total Available Total Earned 7 #/7 Partially Met Not Met Comments: The student analyzes the ethical issues that might be encountered not only in marketing a product but in conducting market research. The student summarizes the most difficult ethical issues that a business might encounter in designing and marketing their products. The student discusses ethical issues businesses may face in the market research process. The student discusses ethical issues businesses may face in setting price and promotion of the product. The student discusses ethical issues that a business may face in a global setting and how they differt from domestic concerns. The student creates 10 to 12 slides with speaker notes, and makes the presentation appropriate for the audience. The student includes relevant media and visual aids that are consistent with the content in the presentation. Presentation Guidelines The presentation is laid out with effective use of headings, font styles, font sizes, and white space. Met Comments: 3 Ethical Issues Grading Guide MKT/593 Version 4 Presentation Guidelines Met Partially Met Not Met Total Available Total Earned 3 #/3 10 #/10 Intellectual property is recognized with in-text citations and a reference slide. The presentation includes an introduction and conclusion that preview and review major points. Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically. Rules of grammar and usage are followed including spelling and punctuation. Assignment Total Additional comments: # Comments: 4 ...
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Tutor Answer

paula9
School: Boston College

Hello, see the attached document below
Attached.

Ethical Issues in business
Student’s Name:
Instructor:

Date:

Introduction


Ethics in business is about doing what is right and socially
acceptable among the parties involved.
 Most individuals can distinguish what is right from wrong
 Experts argue that doing what ethics dictate is often the main
challenge Carroll & Buchholtz, 2014).
 Business and especially marketing of product is prone to
unethical practices
 While the practices may put the company at a favorable
position compared to competition, they often have adverse
effects in the long run.



There are local and international ethics in both marketing and
marketing research
Unethical practices should be shunned...

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Review

Anonymous
awesome work thanks

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