Public Opinion
Braunwarth
POSC 121
What is Public Opinion?
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Simply, the opinion of the public on matters of
relevance to the government
We’ll start by examining the factors shaping
public in the U.S.
First from the Macro/Cultural level
Then Groups/Social Categories
Then the Individual level
Political Culture
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How is Public Opinion shaped by our overall
Political Culture?
We basically all share the Classical Liberal focus
on self-interested, reasoning individuals
The Framers borrowed from Locke who drew on
the ideas of Descartes
Descartes popularized the
idea of individual reason
which made possible the
enlightenment and the
scientific revolution
Classical Liberalism
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This way of thinking is well suited to our
economic (capitalism) and political (democracy)
systems
However, not all societies have gone through
the same process of enlightenment
Is it inevitable that this process (and capitalism
and democracy) will spread?
Religious fundamentalism and it’s reliance on
faith over fallible individual reasoning dominates
many societies and even many groups here
Social Categories
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What characteristics are salient in shaping
Public Opinion? How?
Race
Opinions differ regarding the extent of racial
progress
Gender
Women are slightly less likely to advocate war
and more likely to vote Democrat
Social Categories
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Age
In general, people don’t become more
conservative as they age
Rather, their opinions reflect the conditions
under which they were socialized
For example, Millennials are generally more
tolerant, educated, and economically risk-averse
than previous generations
Religion
The “God Gulf” is dramatic with the religiously
observant voting Republican
Social Categories
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In general, the more urban, the
more liberal
The South is the most
conservative region of the
country
This is related to class
Income is more concentrated in
the U.S. than in any other
Western Democracy
But Americans are less aware of
class divisions than others
Lower class tends to be more
concerned with personal
morality
Upper class tends to be more
supportive of civil liberty issues
Shaping Individual Opinions
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Most fundamental political beliefs/ ideologies/
opinions are formed early
What are the primary agents of political
Socialization?
Family is #1
Schools impart basic civic values
Often exposed to different situations/ people/
stimuli post-high school
These “college years” can be very formative
Many of you are actively shaping your values
and opinions right now!
Public Opinion
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Public Opinion is just that, opinion.
It is a “social fact” not a “brute fact”
It need not be based on hard data or be
objectively true
So why should we care about P.O.?
This is a democracy and Public Opinion is
still one of the primary inputs that shapes
public policy
The Quality of Public Opinion is thus
important
Public Knowledge
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Are citizens doing their job?
⚫ Take the following quiz:
Who is your Congressional Representative?
Who are your state’s two Senators?
Who is the U.S. Secretary of State?
Who is the U.S. Secretary of the Interior?
Who is your representatives to either the State
Assembly or the State Senate?
Who is The Queen B?
Why do we know more about some of these than
others?
What the media chooses to emphasize (Neil Postman,
Amusing Ourselves to Death)
John Kenneth Galbraith
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"We Associate truth with convenience," he wrote, "with
what closely accords with self-interest and personal wellbeing or promises best to avoid awkward effort or
unwelcome dislocation of life. We also find highly
acceptable what contributes the most to self-esteem."
Economic and social behaviors, Galbraith continued,
"are complex, and to comprehend their character is
mentally tiring. Therefore we adhere, as though to a raft,
to those ideas which represent our understanding.“
In sum, Public Opinion/“conventional wisdom” is always
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Easily understandable
Reinforces our self-esteem
We reason but only to justify our existing conclusions
Frames
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All politics is based on moral values, with
strict conservatives and progressives having
different moral values.
All issues are conceptually "framed" - that is,
they have a mental structure that fits one's
moral system.
Facts matter, but only when they clearly fit
one's morally-based frames. If the facts don't
fit your frames, the frames stay (since they
are in your brain) and the facts are ignored or
ridiculed.
Haidt The Righteous Mind
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Liberals stress what “evolved values”?
Caring and Fairness
Conservatives emphasize what “tribal
values”?
Loyalty, Authority, Sanctity
Interestingly, both are actually right about
their central concerns
But, it is very difficult to bridge the gap
between the two
Haidt The Righteous Mind
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Need to look at what issues each side
“Sacrilizes” (hysterical motivated ignorance)
Conservatives?
Taxes
Liberals?
Was race and gender, becoming global
warming and gay marriage
Public Opinion in a complex
world
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Is the world that simple?
No, but individuals seek easily
understandable, self-satisfying explanations
Look at the “Republicanism as Religion”
article.
Public Opinion may be simplistic but it still
drives policy in our democracy
However, it is not just a one-way street
Constructing Public Opinion in
a Complex World
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Political actors (politicians, interest groups,
etc.) are eager to construct explanations that
reinforce certain positions
Is it possible for a politician to take the high
road and address the complexity of political
issues?
Or will he be defeated by someone promising
a simple explanation that reinforces the selfesteem of the audience?
Plato’s Allegory of the Cave
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How do people feel when their illusions have
been shattered?
Examples?
Are they happy to be enlightened?
If enlightened, will they be eager to go back
an educate their fellows?
Image>Substance
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Take a moment and list attributes of two prominent
politicians
Chances are these are based on messages
popularized by the media but probably have little to
do that individual’s ability to govern
We are not computers and do not view the world
from a purely rational perspective
Opinion is often based on “image”, emotions, and
impressions rather than substantive political issues
It may be “rule by the people” but large numbers of
people are uninformed or misled or just don’t care
Culture of Fear
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What kinds of things, are people warned to
be afraid of?
Are these likely threats?
So what; why should we care if people are
afraid of things over which they have little
control and are not likely to affect them?
It prevents them from addressing real political
concerns upon which they can make an
impact.
(Same argument applies to sports)
Cynicism
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Do people tend to trust government or do
they think that government is “the problem
and not the solution” and that politicians are
merely “a bunch of crooks”?
Such opinions are widespread even though
the vast majority of politicians are concerned
about the public good.
What effect does this have on democratic
politics?
Limits the ability of government to provide
positive action for society
John Stuart Mill: On Conformity,
Individuality, and Liberty
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Under what circumstances can one
interfere in the actions of another?
Only Self-Protection
Mill worries about the tyranny of
public opinion
For J.S. Mill, very important to be
exposed to a variety of opinions and
a diversity of ideas
“Marketplace of Ideas”
Is there a tyranny of public opinion
in the U.S.? Example?
How are opposing views treated?
Political Ideology
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What we accept is often shaped by our
ideology
An ideology is a Coherent and
Comprehensive system of Political Beliefs
It should tell you what is, what should be, and
what you should do politically
Our variations of liberalism and conservatism
are unique to the U.S.
These ideologies differ in their acceptance of
government influence in the market and in
private conduct
Liberalism
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Theme: Public Morality
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Concerned with welfare of others
Everyone is valued
We are our brother’s keeper
“nurturant parent” family model in which the world is a
benevolent place that can be made better
Government necessary to protect people from
vagaries of the market
Government should not favor particular
behaviors or groups (religious, gender, sexual
orientation, etc.)
Conservatism
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Theme: Private Morality
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Concerned with conduct of others
Traditional Values
We are our own keeper
“strict father” family model in which the world is
dangerous and must be controlled
No Government regulation of the market
Government should endorse precise
standards for private conduct
Ideology
Flip Sides of the Same coin
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Conservative
Human Nature
Self-Interest
Resources
Scarcity
Different Lifestyles Restrain
Criminals
Retribution
Taxation
Regressive
Equality
Freedom
Order
Order Imp’t
Liberal
Communal
Plenty
Trust
Rehabilitate
Progressive
Equality Imp’t
Freedom
Braunwarth’s Rule
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Braunwarth’s rule: Laws are codifications of
what is acceptable to the average person;
Half will think we are going too far, half will
think we are not going far enough
There is always a tension between outliers
advocating where we need to go and those
endorsing more fundamental values
Ideology Constructs Reality
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“If men define situations as real, they are real
in their consequences” (W. I. Thomas)
If you want to look at reality according to
either perspective, you will find a reality that
conforms to your interpretation
Neither is really “common sense”
Depending how you look at reality, your
actions and interactions will be affected; selffulfilling prophecy
Ultimately you create your own reality
Conservatism
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Ideological Mainstream of American politics
has shifted to the right
Why has Conservatism benefited from the
growth of talk radio and not Liberalism?
Plays better because it has easy answers
Personal responsibility and self-reliance are
easily understandable and persuasive
This leads to clear, definite and easily
defendable policy stances (less government,
get tough on crime, etc.)
Conservatism and Liberalism
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In addition, conservative calls for less
government naturally lend themselves to
negative rhetoric and ads attacking
government and politicians
Liberalism relies on more complex
justifications (social responsibility, etc.) that
does not provide simple black & white answers
This leads to inherently more ambiguous policy
choices (what can government do to enable all
to compete equally?)
Conservatives fight better
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Subsequently, conservatives are able to fight
political battles with greater surety and
zealousness
Can you think of any contemporary
examples?
Do Conservatives fight better?
Compare your answers with results from our national survey
Market Skeptic Republicans
General public
ECONOMICS AND BUSINESS
IDEOLOGICAL PLACEMENT
You answered: The economic system in this country unfairly favors
powerful interests
Distribution of Market Skeptic Republicans and the overall public on
a 10-item scale of political values. Learn more about the scale.
Market Skeptic Republicans make up 12% of the population.
549
You
You answered: Business corporations make too much profit
ES
FOREIGN POLICY
You answered: We should pay less attention to problems overseas
and concentrate on problems here at home
Cenay
M
Carately
Stive
72%
General Public
Market Skaptic Republicans
474
You answered: The best way to ensure peace is through military
strength
SOCIAL VALUES, RACE, AND IMMIGRATION
You answered: Homosexuality should be discouraged by society
309
319
You answered: In foreign policy, the U.S. should follow its OWN
national interests even when its allies strongly disagree
2495
47%
You answered: There are still significant obstades that make it
harder for women to get ahead than men
GOVERNMENT PERFORMANCE
You answered: Our country has made the changes needed to give
blacks equal rights with whites
36
4ON
GOVERNMENT PERFORMANCE
You answered: Our country has made the changes needed to give
blacks equal rights with whites
5196
You answered: Government often does a better job than people give
it credit for
You answered: Blacks who can't get ahead in this country are mostly
responsible for their own condition
739
You answered: Government regulation of business is necessary to
protect the public interest
You answered: Immigrants today strengthen our country because of
their hard work and talents
SOCIAL SAFETY NET
You answered: Poor people today have it easy because they can get
government benefits without doing anything in return
ENVIRONMENT
35%
You answered: stricter environmental laws and regulations are
worth the cost
5756
You answered: The government today can't afford to do much more
to help the needy
美国
4396
"Y" PERSONAL EFFICACY
You answered: Most people who want to get ahead can make it if
they're willing to work hard
619
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