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TWELFTH EDITION
Gendered Lives
Communication, Gender,
& Culture
Julia T. Wood
Lineberger Distinguished Professor of Humanities Emerita
The University of North Carolina at Chapel Hill
Natalie Fixmer-Oraiz
Department of Communication Studies
Department of Gender, Women's, and Sexuality Studies
The University of Iowa
Australia • Brazil • Mexico • Singapore • United Kingdom • United States
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Gendered Lives:
Communication, Gender &
Culture, Twelfth Edition
Julia T. Wood,
Natalie Fixmer-Oraiz
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This book is dedicated to Susan B. Anthony, Frederick Douglass,
Charlotte Perkins Gilman, Emma Goldman, Sarah Grimke, Francis
Ellen Watkins Harper, Alice Paul, Margaret Sanger, Elizabeth Cady
Stanton, Maria Stewart, Sojourner Truth, Mary Wollstonecraft, and
other women and men who began the conversation about gender in
this country;
and to
Maya Angelou, Gloria Anzaldúa, Ella Baker, Robert Bly, Judith Butler,
Karlyn Campbell, Mary Daly, Simone de Beauvoir, Marilyn French,
Michael Kimmel, Betty Friedan, Ellen Goodman, J. Jack Halberstam,
bell hooks, Jackson Katz, Evelyn Fox Keller, Lady Gaga, Madonna,
Bill McCartney, Gloria Steinem, and other women and men who
have added to the cultural dialogue about gender;
and to
Jason Muehlhoff, Malia Obama, Sasha Obama, Niko Pezzullo Striphas,
Daniel Wood Wilco, Harrison Wood Wilco, Michelle Wood Wilco,
and other boys and girls whose voices will shape the next generation’s
understanding of women and men, masculinity and femininity, and
the meaning of gender in our society.
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Brief Contents
PREFACE
ABOUT THE AUTHORS
INTRODUCTION
PART 1
Opening the Conversation
xvii
xxiii
1
CONCEPT UAL FO UND A TIONS
CHAPTER 1
The Study of Communication, Gender, and Culture
14
CHAPTER 2
Theoretical Approaches to Gender Development
35
CHAPTER 3
The Rhetorical Shaping of Gender: Competing Images
of Women
57
CHAPTER 4
The Rhetorical Shaping of Gender: Competing Images of Men
79
CHAPTER 5
Gendered Verbal Communication
101
CHAPTER 6
Gendered Nonverbal Communication
122
PART 2
G E N D E R E D C O M M U N I C A T I ON IN P R A C T I C E
CHAPTER 7
Becoming Gendered
142
CHAPTER 8
Gendered Education: Communication in Schools
165
CHAPTER 9
Gendered Close Relationships
185
CHAPTER 10
Gendered Organizational Communication
208
CHAPTER 11
Gendered Media
233
CHAPTER 12
Gendered Power and Violence
255
GLOSSARY
REFERENCES
INDEX
281
289
317
v
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Contents
PREFACE
ABOUT THE AUTHORS
INTRODUCTION
PART 1
CHAPTER 1
Opening the Conversation
The Social Construction of Inequality
Feminism—Feminisms
Becoming Aware
Why We Wrote This Book
Communication as the Fulcrum of Change
The Challenge of Studying Communication, Gender, and Culture
Features of Gendered Lives
1
2
3
5
7
10
11
11
CONCEPTUAL FOUNDATIONS
The Study of Communication, Gender, and Culture
Communication, Gender, and Culture as an Area of Study
Research on Gender, Communication, and Culture
Reasons to Learn about Communication, Gender, and Culture
Gender in a Transitional Era
Differences between Women and Men
Relationships among Gender, Culture, and Communication
Sex
Gender
Beyond Sex and Gender
Culture
Communication
Communication Is a Dynamic Process
Communication Is Systemic
Communication Has Two Levels of Meaning
Meanings Are Created through Human Interaction with Symbols
CHAPTER 2
xvii
xxiii
Theoretical Approaches to Gender Development
Theoretical Approaches to Gender
Biological Theories of Gender
Interpersonal Theories of Gender
Psychodynamic Theories of Gender Development
Psychological Theories of Gender Development
Social Learning Theory
Cognitive Development Theory
Cultural Theories of Gender
14
14
15
15
16
17
18
19
20
25
29
30
30
30
31
32
35
35
36
41
41
42
42
43
45
Anthropology
Symbolic Interactionism
45
46
Critical Theories of Gender
48
Standpoint Theory
Queer Performative Theory
Theories Working Together
48
50
54
vii
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viii
CONTENTS
CHAPTER 3
The Rhetorical Shaping of Gender: Competing
Images of Women
The Three Waves of Women’s Movements in the United States
The First Wave of Women’s Movements in the United States
Liberal Ideology: The Women’s Rights Movement
Cultural Ideology: The Cult of Domesticity
The Second Wave of Women’s Movements in the United States
61
62
68
Contemporary Feminism
70
The Rhetorical Shaping of Gender: Competing Images of Men
Profeminist Men’s Groups
NOMAS
ACT UP: The AIDS Coalition to Unleash Power
Men’s Antiviolence Groups
The White Ribbon Campaign
Walk a Mile in Her Shoes
Mentors in Violence Prevention
71
71
72
75
79
80
82
83
84
84
86
86
Masculinist Men’s Groups
87
Men’s Rights
Father’s Rights Groups
Mythopoetic Men
Promise Keepers
The Million Man March
87
88
89
90
93
Contemporary Men’s Movements
The Good Men Project
CHAPTER 5
59
60
Liberal Ideology
Cultural Ideology
Riot Grrrl
Power Feminism
Mainstream Third-Wave Feminism
Hip-Hop Feminism
CHAPTER 4
57
58
59
Gendered Verbal Communication
Verbal Communication Expresses Cultural Views of Gender
Male Generic Language Excludes Women
Language Defines Men and Women Differently
Language Shapes Awareness of Gendered Issues
Language Organizes Perceptions of Gender
Language Evaluates Gender
Language Allows Self-Reflection
Gendered Styles of Verbal Communication
Gendered Speech Communities
The Lessons of Children’s Play
Boys’ Games
Girls’ Games
94
96
101
102
102
102
105
106
107
108
109
109
109
110
110
Gendered Communication Practices
112
Feminine Communication
Masculine Communication
The Gender-Linked Language Effect
112
114
116
Gender-Based Misinterpretations in Communication
Showing Support
Troubles Talk
116
116
117
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CONTENTS
The Point of the Story
Relationship Talk
Public Speaking
CHAPTER 6
Gendered Nonverbal Communication
Functions of Nonverbal Communication
Supplement Verbal Communication
Regulate Interaction
Establish the Relationship Level of Meaning
Responsiveness
Liking
Power or Control
Forms of Nonverbal Communication
Artifacts
Proximity and Personal Space
Haptics (Touch)
Kinesics (Facial and Body Motion)
Paralanguage
Physical Appearance
Interpreting Nonverbal Behavior
Respecting Gendered Styles of Nonverbal Communication
PART 2
CHAPTER 7
119
119
119
122
123
124
124
124
124
125
125
125
126
129
130
130
132
132
137
138
G E N D E R E D C O M M U N I C AT I O N I N P R A C T I C E
Becoming Gendered
Gendering Communication in the Family
142
144
Unconscious Processes
Gender Identity
Ego Boundaries
Parental Communication about Gender
Parental Modeling
144
144
147
148
150
The Personal Side of the Gender Drama
151
Growing Up Masculine
Don’t Be Feminine
Be Successful
Be Aggressive
Be Sexual
Be Self-Reliant
Embody and Transcend Traditional Views of Masculinity
Growing Up Feminine
Appearance Still Counts
Be Sensitive and Caring
Negative Treatment by Others
Be Superwoman
There Is No Single Meaning of Feminine Anymore
Growing Up Outside Conventional Genders
CHAPTER 8
ix
Gendered Education: Communication in Schools
Gendered Expectations and Pressures Facing Students
152
152
152
153
154
154
155
156
157
157
158
159
161
161
165
166
Academics
166
Males
Females
166
167
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x
CONTENTS
LGBTQ Students
Gender Isn’t the Whole Story
172
173
Athletics
Gender Pressures from Peers
173
175
Pressures to Conform to Masculinity
Pressures to Conform to Femininity
CHAPTER 9
Gendered Expectations and Pressures Facing Faculty
180
Gendered Close Relationships
The Meaning of Personal Relationships
185
185
Models of Personal Relationships
186
The Male Deficit Model
The Alternate Paths Model
Gendered Styles of Friendship
Feminine Friendships: Closeness in Dialogue
Masculine Friendships: Closeness in the Doing
Friendships between Women and Men
Gendered Romantic Relationships
Developing Romantic Intimacy
Gendered Patterns in Committed Relationships
Gendered
Gendered
Gendered
Gendered
CHAPTER 10
176
177
Modes of Expressing Affection
Preferences for Autonomy and Connection
Responsibility for Relational Health
Power Dynamics
Gendered Organizational Communication
Gendered Stereotypes in the Workplace
Stereotypes of Women
Sex Object
Mother
Child
Iron Maiden
Stereotypes of Men
Sturdy Oak
Fighter
Breadwinner
Masculine Norms in Professional Life
Traditional Masculine Images of Leaders
Traditionally Masculine Norms for Career Paths
Gendered Patterns in Organizations
187
187
188
189
191
192
193
194
195
196
197
198
198
208
209
209
209
210
213
213
214
214
214
215
216
216
218
219
Formal Practices
219
Leave Policies
Work Schedules
219
220
Informal Practices
222
Unwelcoming Environments for Women
The Informal Network
Mentoring Relationships
Glass Ceilings and Walls
Efforts to Redress Gendered Inequity in Institutions
Equal Opportunity Laws
Affirmative Action Policies
Quotas
Goals
Diversity Training
222
223
223
224
225
225
226
228
229
230
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CONTENTS
CHAPTER 11
Gendered Media
Media Saturation of Cultural Life
Media Impacts
233
234
235
Set the Agenda
Regulate Images of Women and Men
235
236
Underrepresent Women and Minorities
Portray Men Stereotypically
Portray Women Stereotypically
Gendered Images in Advertising
236
237
238
241
Motivate Us to Consume
Gender and Social Media
Social Networking
Learning and Sharing Information
Holding Others Accountable
Activism
Consequences of Gendered Media
Normalize Unrealistic Standards
Normalize Violence against Women
CHAPTER 12
xi
Gendered Power and Violence
The Many Faces of Gendered Violence
244
246
246
248
249
249
251
251
251
255
256
Gender Intimidation
Sexual Harassment
256
257
Quid Pro Quo
Hostile Environment
257
257
Sexual Assault
Intimate Partner Violence
Genital Surgery
Male Circumcision
Sunna
Excision or Clitoridectomy
Infibulation
Gender-Based Murder
Reproductive Violence
Cultural Foundations of Gendered Violence
The Normalization of Violence in Media
The Normalization of Violence by Institutions
Schools
Family
Law Enforcement
Language
Resisting Gendered Violence: Where Do We Go from Here?
Personal Efforts to Reduce Gendered Violence
Social Efforts to Reduce Gendered Violence
258
262
266
266
267
267
268
269
269
272
272
272
273
273
274
274
274
274
275
Taking a Voice
276
GLOSSARY
REFERENCES
INDEX
281
289
317
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L IST
OF
E XPLORING G ENDERED L IVES B OXES
INTRODUCTION
About “Male-Bashing”: Julia and Natalie—the Authors—Comment
6
Multicultural Perspectives on Gender
7
CHAPTER 1
Journals That Feature Research on Gender and Communication
16
Grown-Up Tomboys
19
Social Views of Intersexuality
20
T Troubles
21
Pink Is for Boys?
24
Trans Students
27
Chromosomal Variations
37
The Claims of Sociobiology
39
Biological Differences That Make a Difference
40
Varied Cultural Approaches to Fathering
46
Ga Ga for Lady Gaga
53
A’n’t I a Woman?
60
Reproductive Rights
61
The Famous Bra Burning (That Didn’t Happen!)
63
About NOW
64
To Be Womanish, To Be a Womanist
66
Antifeminism
68
The Text of the Equal Rights Amendment
69
Lesbian, Bisexual, Trans, and Queer-Identified Women
70
“Don’t Tell Us How to Dress. Tell Men Not to Rape.”
74
A Postfeminist Era?
76
The Scariest Phrase?
82
Men Can Stop Rape
85
Rites of Manhood
90
Grassroots Men’s Ministries
93
CHAPTER 2
CHAPTER 3
CHAPTER 4
xiii
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xiv
LIST OF EXPLORING GENDERED LIVES BOXES
Misogyny
95
“If You Don’t Like What’s Being Said, Change the Conversation.”
97
CHAPTER 5
Parallel Language?
104
What’s in a Name?
105
Seeing the Unseen/Naming the Unnamed
106
Fat Talk
108
Gender and Gaming Culture
111
Scholarship versus Popular Psychology
118
Guns Are for Girls; Tea Parties Are for Boys
127
Indecent Dress for Women
128
Beauty for Sale
132
A New Model for Models?
134
Modeling Physical Beauty
137
Superheroes and Slackers
146
Sisterhood?
159
Careers for Women: Gendered, Raced, and Classed
160
Single-Sex Educational Programs
167
Name That (Wo)man
170
Straddling Two Cultures
174
Title IX: Fiction and Fact
176
Schoolyard Bullying
178
Hooked Up
179
When Focusing on Feelings Makes Us Feel Bad
190
Fertile Expectations
199
Dads at Work
201
Scientists and the Second Shift
203
Fathering in Other Species
204
The Mommy Myth
204
Global Nannies
205
CHAPTER 6
CHAPTER 7
CHAPTER 8
CHAPTER 9
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LIST OF EXPLORING GENDERED LIVES BOXES
xv
CHAPTER 10
Personal Choice or Institutional Discrimination?
211
Can Women (and Men) Have It All?
212
Strategies for Women’s Success in the Workplace
214
Gendered Wages
215
If She’s a He, He’s Better and Paid Better Too!
217
Work-Life Balance for All
222
The Glass Escalator
225
When Quotas Raise Questions—and When They Don’t
229
The Geena Davis Institute
236
Beyond Sexy Sidekicks and Damsels in Distress
239
Miss Representation
243
Is Censorship the Answer?
244
Am I Pretty?
247
Watch out for Sparks
250
Hollaback!
256
First Rape, Then Marriage
260
Sexual Assault of Men
261
The Victim
262
Corrective Rape
263
Myths and Facts about Rape
263
The Cycle of Intimate Partner Violence
265
Myths and Facts about Violence between Intimates
266
To Circumcise or Not to Circumcise: That Is the Question
267
A Vacation to Remember
268
Forced Abortion
270
Whose Rights? Whose Protection?
271
Refusing to Be Defeated
276
CHAPTER 11
CHAPTER 12
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Preface
We wrote Gendered Lives for two reasons. First, we want to introduce students to a
rich body of research that informs us about the intricate connections among communication, gender, and culture. Second, we think that learning about these connections empowers students to make more informed decisions about how they
personally enact gender, address gender issues in their lives, and contribute to cultural attitudes, perspectives, laws, and policies related to gender.
Since the first edition of this book appeared in the early 1990s, our understandings of gender have changed and issues related to gender have mushroomed. Society has acknowledged a greater range of options for individual
women and men—in the military, in the home, in professional life, in social
life, and in politics. During the past 20 years, society has become more accepting
of gay, lesbian, and transgender identities, new women’s and men’s movements
have emerged, mass media have challenged some gender stereotypes while creating others, and social media have added to the content and forms by which gender is continuously negotiated. Academic researchers have continued to map the
ways that communication, gender, and culture influence one another. This new
edition responds to social changes in the United States and around the world, as
well as to feedback from students and faculty who generously offered ideas for
ways to improve this book.
We discuss this book’s origins and features in the Introduction (“Opening the
Conversation,” pages 1–13). Here, we want to describe changes that make this edition different from the last and identify supplementary resources available for students and instructors.
Changes in Gendered Lives,
Twelfth Edition
The most important change in this edition is the addition of a coauthor: Natalie
Fixmer-Oraiz. Julia authored the first 11 editions of this book. Over the last 15
years, her conversations and writing with Natalie have deepened her understanding of the profound ways in which gender and power are imbricated. Invariably,
Natalie’s ideas found their way into Julia’s thinking and writing about issues
discussed in this book. Deciding to write the book together is an organic outgrowth of our long-term intellectual collaboration. Natalie’s groundbreaking
research and her passion for teaching make her the ideal coauthor for Gendered
Lives.
In addition to being coauthored, five significant changes differentiate this
edition from its predecessors.
xvii
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xviii
PREFACE
Enhanced Coverage of Gendered Health Issues
This edition gives greater attention to the ways in which cultural understandings and
expectations of gender influence physical and mental health. For instance, in the
Introduction, we note that pharmaceutical companies have constructed “low T” as
a problem men need to address by buying prescription testosterone, which can
cause serious health problems, including heart attacks. Chapter 1 points out that
women bear the vast majority of responsibility for reproductive matters ranging
from contraception to parenting. These responsibilities are accompanied by risks,
some of which are significant. Chapter 6 discusses the push for and dangers of cosmetic surgery and the pressure many people, males as well as females, feel to achieve
media-created physical perfection. In addressing gendered violence, Chapter 12 catalogs a wide range of health problems that result from rape, female genital mutilation,
and reproductive violence. Chapter 12 also covers recent efforts by colleges and universities to take campus sexual assaults seriously. The sharpened focus on health issues
shows that social views of men and women are not simply abstract; they are also very
concrete in terms of consequences on our well-being and even our very lives.
Integrated Emphasis on Digital Media
Digital and online media are pervasive in our lives. Not only are digital media
sources of gender socialization, but also they are powerful platforms for rethinking
gender and for gender activism. Accordingly, we revised Chapter 11, Gendered
Media, to track the increasingly blurred lines between digital and mass media. We
also incorporated discussion digital media into other chapters. For example, we
revised Chapter 9, Gendered Close Relationships, to call attention to the ways in
which computer-mediated communication (CMC) is changing/reinforcing gendered expressions of care, friendship, and intimacy. Chapters 3 and 4 note ways
that social movements about gender rely on social media, and Chapter 12 points
out ways that social media are used to challenge gendered violence.
Revised Coverage of Women’s and Men’s
Movements
This edition continues our commitment to tracing the evolution of women’s and
men’s movements. Chapter 3, which focuses on women’s movements, includes new
material on La Raza, an organization that represents interests of Chicana feminists,
and the Riot Grrrl movement, which laid the foundation for the third wave of
U.S. feminism. Chapter 3 also includes a new section on “postfeminism,” in
which we invite students to consider whether it is accurate to assume feminism is
no longer needed in the United States. Chapter 4, which covers men’s movements,
includes new material on the AIDS Coalition to Unleash Power (ACT UP), a men’s
health movement that began when the AIDS crisis first surfaced in the United
States and which marked a critical juncture in which men’s and women’s groups
worked together.
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PREFACE
xix
Explicit Emphasis on Application
Since the first edition, Gendered Lives has encouraged students to apply material in
the book by reflecting on gendered issues in their lives and by taking a voice in
their personal lives as well as the public sphere. This edition enlarges the commitment to application by providing more explicit invitations for students to think,
act, and otherwise do something active and personal related to what they learn in
the book and the course it accompanies. The Exploring Gendered Lives boxes that
appear in every chapter now conclude by asking students to take a stand on the
topic discussed. At the end of each chapter, the Reflection, Discussion, and Action
feature now includes a Gender in Action item that encourages students to apply or
extend a concept or topic discussed in the chapter to their lives. The Gender in
Action items are highlighted by the icon .
Up-to-Date Research
A final focus of this revision is updating research. Understandings of gender and
issues connected to it change at lightning speed. To keep up with these changes, a
textbook must be continuously updated to reflect the most current research and
events. To ensure the currency of Gendered Lives, we’ve incorporated more than
250 new references into this edition.
Pedagogical Features to Engage Students
Five features are aimed to heighten students’ engagement with the text and issues
related to gender. First, each chapter opens with “Knowledge Challenge” questions,
which focus on issues that are often misunderstood and which are covered in the
chapter. Second, to encourage active engagement with material, selected Exploring
Gendered Lives boxes conclude by asking students’ opinion about issues raised in
the feature. Third, each chapter concludes with questions for thought, discussion,
and application. These may be assigned for students to think about or as journal
entries. They may also be prompts for class discussion. Fourth, “Gender Online,”
which appears after each chapter summary, invites students to visit websites related
to chapter content and to search online for videos and information about concepts
and ideas in the chapter. Finally, at the end of each chapter, we suggest two to four
sources—films, articles, websites, and books. Our criteria for selecting these are
that (1) we consider them either classic or especially insightful, and (2) they are
accessible to undergraduate students.
In making these five changes, we’ve avoided “page creep”—the tendency of
books to grow longer with each new edition because old material is not deleted to
make room for new material. We have eliminated dated coverage and references to
make room for more current research and coverage of timely topics. We hope the
changes make this edition of Gendered Lives a valuable resource for instructors and
students who want to explore the complex and fascinating ways in which communication, gender, and culture interact and affect our lives.
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xx
PREFACE
Supplementary Resources for Students
and Instructors
Gendered Lives, twelfth edition, offers electronic supplements to assist in making
the gender communication course as meaningful and enjoyable as possible for
both students and instructors, and to help students succeed. Cengage Learning
has prepared the following descriptions for your consideration.
Instructor Companion Website. The password-protected instructor’s website
includes electronic access to the Instructor’s Resource Manual, PowerPoints,
CogneroTesting Program, Comprehensive Video Program, and links to Cengage
Learning technology resources.
Written by Emily Anzicek at Bowling Green State University, the Instructor’s
Resource Manual comprises two main parts, the first titled and addressing Special
Issues in Teaching Communication, Gender & Culture, and the second a Chapterby-Chapter Guide for Teaching Gendered Lives, which provides chapter outlines,
activities, and test questions.
PowerPoint presentations prepared by Larry Edmonds at Arizona State University contain text and images, and can be used as is or customized to suit your
course needs.
Please consult your local Cengage Learning sales representative or cengage.com
/login for more information, user names and passwords, examination copies, or a
demonstration of these ancillary products. Available to qualified adopters.
®
Acknowledgments
One of the most gratifying aspects of writing a book is the opportunity to thank
those who have offered support, insight, and advice. First and foremost, we thank
our students. The women and men in our classes and those we meet when we visit
other campuses are unfailing sources of insight for us. Their questions and ideas,
their willingness to challenge some of our notions, and their generosity in sharing
their perceptions and experiences have shaped the pages that follow in both
obvious and subtle ways.
Among the undergraduate students who have pushed us to think in new ways
about gender, communication, and culture are Jordana Adler, Cutler Andrews,
Brandon Carter, Ethan Cicero, Alexis Dennis, Madeline Fitzgerald, Paige Pennigar,
and Nisha Verma. Among the graduate students who have influenced our thinking
are J. Beckham, Jen Cronin, Kate Harris, Naomi Johnson, Kristen Norwood, Tim
Muehlhoff, Julia O’Grady, Phaedra Pezzullo, Stace Treat, and Grover WehmanBrown.
Our thinking and writing also reflect conversations with colleagues. We are particularly grateful to Professor Bonnie Dow, Vanderbilt University, who has provided wise advice and challenges since the first edition of this book. We are also
indebted to Lynn O’Brien Hallstein, Boston University, for her generative research
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some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially
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PREFACE
xxi
and her passion for wrestling with questions about gender, communication, and
culture.
We have benefited from the professional support of Nicole Morinon, Senior
Product Manager for Communication Studies, and Kate Scheinman, Content
Developer, who made our job as authors far easier and far more satisfying than
we had a right to expect. Along with Nicole and Kate, others at Cengage Learning
have contributed in important ways to this edition of Gendered Lives. They are
Colin Solan, Production Assistant; Karolina Kiwak, Associate Content Developer;
Sarah Seymour, Marketing Manager. Daniel Saabye, Content Product Manager;
and Ann Hoffman, Permissions Manager. As well we thank Samantha Ross-Miller,
who managed the production of this book.
Finally, we are indebted to the reviewers for this edition:
Sandra Alvarez, American International College
Sandy Berkowitz, Minneapolis Community and Technical College
Mary Carver, University of Central Oklahoma
Linda Dam, University of Connecticut
Abby Dubisar, Iowa State University
Charlotte Jones, Carroll College
Mary L. Kahl, Indiana State University
Myrna Kuehn, Clarion University of Pennsylvania
Amanda Martinez, Davidson College
Julie Mayberry, Meredith College/North Carolina State University
Kelly McKay-Semmler, University of South Dakota
Susan McManimon, Rider University and Kean University
Nina-Jo Moore, Appalachian State University
Kaneez Naseem, Monroe College
Jessica Papajcik, Stark State College
Kimberly Parker, Bellarmine University
Mairi Pileggi, Dominican University of California
Joquina Reed, Texas A&M International University
Henrietta Shirk, Montana Tech of the University of Montana
Erika Thomas, California State University, Fullerton
Joseph Velasco, Sul Ross State University
Justin Walton, Cameron University
Carrie West, Schreiner University
Debbie Wigington, Chemeketa Community College
And, always, we thank our partners. Julia thanks Robbie for his support, criticism, and, most of all, his steadfast presence in her life. Natalie is ever grateful to
Vanessa for sharing her mad smarts, generosity, compassion, and love.
Julia T. Wood
Chapel Hill, North Carolina
Natalie Fixmer-Oraiz
Iowa City, Iowa
June 2015
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About the Authors
Julia T. Wood is Lineberger Distinguished Professor of Humanities Emerita at the
University of North Carolina at Chapel Hill. She joined that university at the age of
24. While on the faculty, she was named the Lineberger Distinguished Professor
of Humanities and the Caroline H. and Thomas S. Royster Distinguished Professor
of Graduate Education. She has authored 17 books and edited 10 others. In addition,
she has published more than 100 articles and book chapters and has presented
numerous papers at professional conferences. She has won 12 awards for undergraduate teaching and 15 awards for her scholarship.
Julia lives with her partner, Robert Cox, who is Professor Emeritus of Communication Studies at the University of North Carolina at Chapel Hill. Filling out their
immediate family are their dog, Cassidy, and two cats, Rigby and Rowdy. When
not teaching or writing, Julia works with, and consults on sex and gender issues,
and volunteers at the Carolina Tiger Rescue.
Natalie Fixmer-Oraiz is an Assistant Professor of Communication Studies and
Gender, Women’s and Sexuality Studies at the University of Iowa. She has published articles on rhetoric and reproductive justice, the commercial surrogacy
industry, and third-wave feminism, as well as book chapters on the public debates
surrounding birth control and communication activism pedagogy. She is currently
at work on Homeland Maternity, a book that examines contemporary struggles
over reproductive health and motherhood in the context of homeland security culture. In addition, Natalie has been honored by teaching awards from the University
of North Carolina at Chapel Hill and the American Association of Colleges and
Universities. She is committed to service-learning and experiential education as
means of helping students make connections between theory and practice; and
the community and the classroom. She continues her involvement in reproductive
health and justice initiatives in United States and transnational contexts. She currently resides in Iowa City with her partner of over ten years and their three furry
companion animals.
xxiii
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Destiny is not a matter of chance, it is a matter of choice.
—WILLIAM JENNINGS BRYAN
i
Opening the
Conversation
Knowledge Challenge:
• When was the term feminism first used?
• How many bras were burned in feminist protests in 1968?
• As a group, are heterosexual men happier in relationships with feminist or
nonfeminist women?
• What is at stake in how we think about gender?
Textbooks typically begin with a preview of chapters and features, but we
want to launch our conversation a bit differently. We think you’re entitled to
know something about the people behind the words you’ll be reading, so we
want to open the book by introducing ourselves and explaining why we
wrote Gendered Lives.
Most people regard books as impersonal sources of information. Like
anything that people create, however, books reflect the experiences,
identities, and historical context of the authors who write them. Authors
influence books when they decide which topics to include and which
theories to present. This doesn’t mean that books are not informative or
reliable, but it does mean that authors’ experiences and perspectives have
an impact on books. By telling you a little about who we are and why we
wrote this book, we are inviting you to think about how our backgrounds,
experiences, beliefs, and values have shaped the book you’re reading.
Let’s start with some simple demographic information. Julia is a EuropeanAmerican, middle-aged, heterosexual, spiritually engaged, middle-class
woman who has been in a committed relationship with Robbie (Robert) Cox
for 44 years. Natalie is a white, thirty-something, queer, middle-class woman
in a committed relationship with her partner, Vanessa, for over ten years.
Yet, if you think about it, this information isn’t simple at all. It implies a
great deal about our identities and experiences. For instance, Julia became an
adult when the second wave of the U.S. Women’s Movement was ascending,
1
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2
INTRODUCTION
Opening the Conversation
and it influenced her personal life, political views, and perspective on gender
and culture. Natalie grew up in a culture that presented far greater
opportunities to girls and women than that of previous generations. But even
as feminism seemed to be part of the air she breathed, she also began to
notice how sexism and other forms of social and economic injustice remained
stubbornly intact.
The “simple” demographic information also shows that Julia and Natalie
are privileged by their race and economic class, which are approved by
mainstream Western culture. Yet they are disadvantaged by their sex,
because women continue to be valued less than men in Western culture.
Natalie suffers additional discrimination because her sexual orientation is not
favored by mainstream culture.
We did not earn the privileges conferred by our skin color and economic
class, nor did we earn the inequities that come with being female and, for
Natalie, being a lesbian. That is the nature of much privilege and inequity—
they are unearned. They do not reflect the achievements, efforts, or failings
of the individuals who enjoy or suffer them.
The Social Construction of Inequality
To speak of being privileged in some ways and disadvantaged in others does not
mean that these aspects of life are fixed in stone. The fact that being female makes
approximately half of the population vulnerable to job discrimination, violence,
and other injustices is not unchangeable. Nor is it immutable that some people’s
sexual orientation or race or economic class or gender identity makes them vulnerable to inequity. In fact, one reason we wrote this book is because we believe society can change, and each of us can be part of bringing change about.
To participate in changing society, we cannot limit ourselves to our personal
identities and experiences. We need to learn about the experiences, perspectives,
and circumstances of people in other social positions: the anger and hurt experienced by transgender people in a society that defines them as abnormal; the resentment felt by some heterosexual white men toward laws and policies that increase
rights and opportunities available to women and minorities; what it means to be a
person of color in a sea of whiteness; the sense of restriction many women feel
knowing they cannot venture out at night without risking assault; the frustration
felt by poor and working-class citizens whose needs and circumstances often are
not represented in legislation that claims to help everyone.
We can never fully understand the lives of people who differ from us, but can realize that our feelings, identities, values, and perspectives are not everyone’s. Recognizing the limits of our own perspectives and experiences encourages us to learn from
people who have different perspectives and experiences. We do this by respecting
the specific conditions that shape their lives and by recognizing that only they can
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Feminism—Feminisms
3
define the meanings of their experiences, feelings, thoughts, hopes, beliefs, problems,
and needs. We cannot speak for them, cannot appropriate their voices as our own
(González, Houston, & Chen, 2012). But to listen is to learn, and to learn is to
broaden our appreciation of the range of human experiences and possibilities.
Feminism—Feminisms
Finally, in introducing ourselves to you, we should tell you that we are feminists.
Before you form an impression based on your understanding of feminism, let’s
define the term. The word feminism was coined in France in the late 1800s. It combined the French word for “woman,” femme, with the suffix ism, meaning “political
position.” Thus, feminism means “a political position about women.” Ironically,
although many people in their 20s do not call themselves feminists, they do think
that women’s rights activism has improved the conditions and opportunities available to women. Also, many people—both male and female—believe women and
men are equal and should have the same rights. This suggests that, for many people, there is greater reservation about the label feminist than about the actual goals,
values, and achievements of feminism.
When we talk with students who say they aren’t feminists, we often discover
that we agree on most issues relevant to gender but disagree on the meaning of
the word feminism. There’s good reason for this. First, feminism is not one single
belief or political position. Chapter 3 discusses a variety of feminist positions, and
Chapter 4 explores the different stances—some feminist, some not—endorsed by
men’s movements. Second, most people’s impressions of feminism have been
shaped by bias in media portrayal of feminism and feminists. Beginning with the
inaccurate report that feminists burned bras at a protest of the 1968 Miss America
Pageant (no bras were burned at that protest), media have consistently misrepresented feminists as man-hating, shrill extremists. Many people, like a student
named Andrea (see her commentary), say they aren’t feminists because they associate feminism with media caricatures that emphasize male-bashing, being unfeminine, and engaging in radical protests.
ANDREA
I would never call myself a feminist, because that word has so many negative connotations. I don’t hate men or anything, and I’m not interested in protesting. I don’t
want to go around with hacked-off hair and no makeup and sit around bashing
men. I do think women and men are equal and should have the same kinds of
rights, including equal pay for equal work. But I wouldn’t call myself a feminist.
Media stereotypes of feminists don’t fit many women and men who identify as
feminists. Most feminists are not extremists, and most, like the two of us, have
strong and loving relationships with both women and men. Many women who
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4
INTRODUCTION
Opening the Conversation
label themselves feminist enjoy wearing feminine clothes, experimenting with hairstyles and makeup, and engaging in traditionally feminine activities such as baking,
knitting, and caring for children. Research shows that heterosexual men in relationships with feminist women are happier and consider their relationships healthier than heterosexual men in relationships with nonfeminist women. The converse
is also true: Women in heterosexual relationships with feminist men are happier
and more satisfied with their relationships than women in heterosexual relationships with nonfeminist men (Rudman & Fairchild, 2004; Rudman & Phelan,
2007). Being a feminist does not conflict with being feminine, but it does mean
being reflective about how women define and express femininity. Likewise, being
a feminist does not conflict with being masculine, but it requires men to make conscious choices about how they define and express their masculinity.
Because feminism means different things to different people, we want to tell you
how we define the term. We understand feminism as an active commitment to
equality and respect for all forms of life. For us, this includes respecting all people,
as well as nonhuman forms of life and the Earth itself. Simply put, we see feminism
as resisting oppression, be it the oppression of women, men, people with disabilities, people with any gender or sexual identity, people of any race, ethnicity or
religion, elderly people, children, animals, or our planet. We don’t think oppression
and domination foster healthy lives for individuals or societies as a whole. We
believe there are better, more humane, and enriching ways for us to live, and we
are convinced each of us can be part of bringing these alternatives into existence.
During the course of reading this book, you will encounter varied versions of feminism, which should shatter the myth that feminism is one position, and which
should also invite you to consider where to locate yourself among diverse
viewpoints.
Feminism does not just happen. It is a process and an achievement. Julia was
not raised to be a feminist. In fact, quite the contrary. She was brought up to be
a traditional Southern woman who deferred to men and devoted her life to home
and family. In the 1970s when a friend first introduced her to some readings about
discrimination against women, her initial response was denial. She tried to rationalize inequities or repress her knowledge of discrimination, perhaps because recognizing it was painful. When denial failed to work, Julia became angry about the
ways in which women, including herself, were devalued and denied opportunities.
She was also angry at herself for having been unaware of society’s devaluation of
women and for conforming to the roles assigned to women. Eventually, Julia transformed the anger into an abiding commitment to working for changes in society.
Natalie came to feminism somewhat differently. She was raised to believe that
girls and women were equal to boys and men. Her parents, both of whom identified as feminists, encouraged her love of reading, music, dance, and math equally,
and cheered her athletic and academic pursuits. She was fortunate to have a series
of teachers throughout her schooling who believed in her and pushed her to excel.
Upon entering graduate school, she was assigned to Julia’s teaching team for the
class, Gender, Communication, and Culture, using the very textbook you are reading right now (albeit an edition from a few years back!). The material resonated
profoundly: Despite the fact that Natalie had grown up in a culture that
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Becoming Aware
5
proclaimed sexism to be over and feminism no longer needed, the new set of concepts she encountered in Gendered Lives named persistent patterns of inequity that
she had noticed but had not had language to label and critique. Like Julia, sometimes Natalie’s response to this new information was denial or anger, but it also
ignited her curiosities and passions. She began exploring the histories of feminist
social movements and contemporary gendered injustices and now devotes her
research, teaching, and activism to these issues.
Becoming Aware
Whether you identify with feminism or not, you are gendered. Reading this book
will expand your understanding of gender—how it is shaped and expressed in contexts ranging from the political arena to intimate relationships. The awareness you
gain will enhance your insight into yourself and your society.
At the same time, you may feel unsettled as you read this book. If you are a
woman, you may find it disturbing to learn the extent to which Western culture
(and other cultures) devalues women’s experiences and limits their opportunities.
If you are a man, reading this book may increase your awareness of the ways in
which cultural views of masculinity constrain your life choices. You may be
uncomfortable learning about social expectations for men to succeed, to be selfsufficient, to repress feelings, and to put work ahead of family. You may also be
surprised to learn that your maleness benefits you in ways that you may not have
noticed, particularly if you are white.
We also realize that a number of people reading this book—both women and
men—have been raped, sexually abused, sexually harassed, or battered. Some of
you have eating disorders; some have suffered job discrimination; some of you
have been taunted for not embodying current social expectations for males or
females; some of you have been bullied because of your sexual orientation or gender identity. Reading Gendered Lives is likely to stir up these issues. If you don’t
wish to deal with such difficult issues, then you may choose to forgo or delay
study in this area. However, if you are ready to wrestle with serious personal and
social matters, then this book should help you understand issues in your life as not
only personal but also deeply rooted in social values and institutions.
Becoming aware of inequities in social life may lead you to speak out against
practices and attitudes that sustain discrimination and disadvantage. Realize that
some people will respond negatively if you make thoughtful criticisms of current
social attitudes and practices. Women who speak out against inequities and discrimination are sometimes accused of male-bashing. Men who speak out against
discrimination against women are sometimes regarded as wimps or as disloyal to
men. Such responses reflect an unwillingness to engage in the substance of the criticism. If you want to take an active role in shaping our shared world, you must
anticipate struggles with those who are less willing to consider ideas that question
familiar perspectives and behaviors.
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6
INTRODUCTION
Opening the Conversation
EXPLORING GENDERED LIVES
Occasionally, a student tells one of us
that Gendered Lives “bashes men.” This
comment puzzles us, because we don’t
see ourselves as male-bashers. Both of
our lives include men we love. We have
many male friends and colleagues; and
we’ve done as much to mentor male
students and colleagues as female ones.
When we ask students to explain why
they think the book bashes men, they tell
us it gives more attention to discrimination against women than to discrimination against men and that it points out
that some men harm women. They are
correct in this observation, but the difference in attention to harms to women
and men reflects findings from research
rather than any personal views we hold.
Like all scholars, what we write
depends largely on available information. Existing research shows that,
although both men and women experience violence from intimate partners,
95% of people who are known to be
physically abused by romantic partners
are women (Haynes, 2009; Johnson,
2006). It would be inaccurate to give
equal space to discussion of men who
are physically abused by intimate partners. The same is true of sexual
About “Male-Bashing”: Julia
and Natalie—the Authors—
Comment
harassment: Although members of both
sexes are sexually harassed, most victims
are female and most perpetrators are
male. The only way we could present a
gender-balanced discussion of sexual
harassment would be by misrepresenting facts.
You should also realize that this book
includes more information about men
and men’s issues than any other textbook for a course in gender and communication. In the chapters that follow,
you’ll learn about men’s movements,
pressures men face to succeed and conform to stereotypes of masculinity, and
consequences, such as depression, of
social perspectives that limit men in the
workplace and in personal relationships.
You’ll also learn that men, like women,
can be victims of sexual violence. In
addition, you’ll discover that men find it
stressful to balance work and family, yet
men today are contributing more to
raising children than previous generations of men.
Research throughout this book shows
how social expectations of women and
men can restrict all of us. We hope that,
as you read this book, you’ll perceive the
coverage as fair.
PATRICK
I don’t want to be lumped with all men. I am not sexist; I don’t discriminate against
women; I believe in gender equality and try to practice it in my relationships with
women. It really makes me angry when people bash males as if we are all oppressors or something. I don’t oppress women or anyone else, and I don’t want to be
blamed for unfair things that others do.
Patrick makes an important point. We need to distinguish between the actions
and attitudes of individuals and the social practices and values of our culture. Most
individual men do not aim to oppress women. The point is that Western culture as
a whole has constructed inequalities between women and men, and these inequalities continue in our era.
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Why We Wrote This Book
7
The problem, then, is not individuals, but rather a social system that accords
unequal value and opportunity on the basis of sex. This kind of prejudice
diminishes us all. It limits our appreciation of human diversity by defining a very
narrow zone of what is good, normal, and worthy of respect. Regardless of whether
you are privileged or oppressed by social evaluations of what is normal and good,
your study of gender, communication, and culture may be unsettling. If you are
seriously disturbed by what you read, you might find it helpful to talk with your
instructor or to visit the counseling center at your school.
Why We Wrote This Book
We wrote Gendered Lives because we believe that change is needed in how we view
and embody gender. We also believe research presented in this book can empower
you to make more informed choices about your personal identity and our shared
world. Since the first edition was published, we’ve received many positive responses
EXPLORING GENDERED LIVES
Multicultural Perspectives
on Gender
What’s feminine? What’s masculine?
What’s gay? It depends on which culture’s perspective you take.
•
•
•
•
The Agta in the Philippines and the
Tini Aborigines in Australia see keen
hunting ability as a feminine ideal
(Estioko-Griffin & Griffin, 1997).
In Melanesia, young Sambian boys
perform fellatio on adult men. The
Sambia believe that swallowing the
semen of adult men helps boys grow
into healthy adult males (Herdt, 1997).
Berdaches are members of approximately 150 North American societies,
many of which are Native Americans.
Although berdaches often enact the
behaviors of a gender other than that
associated with their birth sex, within
their societies they are recognized as
distinct third and fourth genders
(Roscoe, 1993).
In addition to male and female, India
recognizes a hijra, who are female
•
•
men. Hijras sometimes remove their
external genitalia to appear more
womanlike (Herdt, 1997; Nanda,
2004).
In addition to males and females,
Juchitán in Oaxaca, Mexico, recognizes muxes, who are biological males
who, from an early age, identify as
females and adopt the roles and
practices assigned to females in their
community. Many residents of
Juchitán believe that muxes have
special abilities (Lacey, 2008).
In Samoa, there is a third gender
called the Fa’afafine. It is believed that
the first Fa’afafines were in families
with only boys, so one of the boys
was raised as a girl. Today, Samoans
consider Fa’afafine a third gender.
Fa’afafines engage in sexual relations
almost exclusively with heterosexual
males, who are not perceived as
homosexual for having sex with
Fa’afafines (Bartlett & Vasey, 2006).
TAKE A STAND: Do you believe you would view masculinity, femininity, and
sexual orientation differently if you were Samoan or belonged to one of the other
cultures mentioned above?
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8
INTRODUCTION
Opening the Conversation
from colleagues who teach classes that use the book and from students in our classes
as well as from students around the nation. We’ve also received helpful criticism and
suggestions that have motivated us to rethink and improve the book.
In the chapters that follow, you’ll learn about the extent to which gender inequities and discrimination persist and diminish individual and collective life. For
instance:
• Is there any way to justify the fact that, each day in the United States, at least
four women are killed by their partners or ex-partners?
• Is it fair that men who want to spend time with their families are often evaluated
negatively in professional contexts?
• Is it acceptable that a Pakistani court sentenced a woman to be gang-raped
because of an offense allegedly committed by her brother?
• Is it right that most of the advances won by women’s movements have
benefited white, middle-class women more than minority and poor women?
• Is there any reason why women still earn 76.5 cents for every dollar men earn,
even when they do the same jobs (Cronin, 2013)?
• Is it fair that, in divorce proceedings, mothers have an advantage over fathers in
gaining custody of children?
• Is it right that women bear the primary responsibility and nearly all of the risks
in reproductive matters, including fertility, contraception, and parenting?
If you don’t want inequities such as these to continue, read on. Becoming aware
of how our culture establishes and normalizes inequities is necessary, but that
alone will not lead to changes. In fact, concentrating exclusively on what is wrong
tends to depress us, which can paralyze impulses toward reform. Awareness of
inequities must be coupled with realizing that change is possible.
Through individual action and social movements, many blatant sex inequities
have been eliminated. In the 1800s, women weren’t allowed to vote. They also
had no access to a university education, could not own property if they married,
and were barred from participating in most professions. Women can now vote,
attend universities, own property, and pursue professional careers. Today, women
pursue careers in business, construction, science, education, politics, and the
military.
Views of men, too, have changed. In earlier eras, our society defined manliness in
terms of physical strength and bravery. After the Industrial Revolution, the ability to
earn a good salary became the social standard of manliness. Today, many men are
challenging social definitions of men as income providers and are seeking greater
opportunities to participate in personal relationships. Forty years ago, it would have
been almost unthinkable for a man to have been a stay-at-home dad. Today, a number of men are stay-at-home dads. In recent decades, sexual harassment, acquaintance rape, and marital rape have been named and recognized as illegal.
Changes such as the ones we’ve discussed mislead many people into thinking
that gender equality has been achieved. Some commentators call our time a
“post-feminist era” in which all the issues that feminism focused on have been
resolved. Many of our students tell us that gender discrimination is history and
that sexism has been overcome.
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Why We Wrote This Book
9
• They tell us that women now have freedom of choice, but they don’t seem to
recognize that some health insurance companies will not pay for contraceptives,
and that there are more barriers to reproductive choice in the United States than
in some other countries.
• They cite high-visibility politicians such as Hillary Clinton as evidence that the
playing field in politics is now level, but they don’t seem to realize that women
make up less than 19% of the U.S. Senate and House of Representatives and
only 5% of CEOs of Fortune 500 companies (Sandberg & Chávez, 2014).
• They believe that the United States opposes discrimination against women,
but they don’t seem disturbed that the United States—along with a few
other nations such as Somalia and Sudan—has refused to ratify the United
Nations Convention on the Elimination of All Forms of Discrimination Against
Women. Jimmy Carter signed the treaty in 1980, and the Senate has yet
to act on it.
• They tell us that heterosexual women and men now have egalitarian
relationships, but they don’t seem concerned that, in two-worker families,
women still spend twice as much time as men on housework and child care
(Beck, 2011).
As the above listing shows, not all of the inequities based on sex and gender are
history. Even in the United States, gender equity has not been fully achieved. In a
ranking of measures that affect women’s lives (health, education, economics, politics, and justice) the United States ranked eighth, behind Iceland, Sweden, Canada,
Denmark, Finland, Switzerland, and Norway (Streib, 2011). Although we’ve made
progress toward gender equity, there are more changes to be made before we have
a truly level-playing field for everyone.
The consequences of how we define and embody gender are not abstract. There
are very real stakes involved. Individuals’ health and even their lives can be on the
line. Consider a few examples of the concrete impacts of social views of gender:
• Women suffer far more adverse side effects, including potentially fatal heart
arrhythmia, from sleeping pills than men because only men were used in trials
when many of the drugs were in development (Rabin, 2013).
• Transgender people lack access to adequate health care because they often face
outright refusal of services, discrimination, and/or lack of understanding and
cultural competence from health care providers (National Center for Transgender
Equality, 2012).
• Although female infertility accounts for only approximately one-third of heterosexual couples’ trouble with conceiving, women bear the disproportionate burden and risks of fertility treatments. Regardless of the cause of infertility, virtually
all treatments are interventions on women’s bodies, and effects include bruising
and soreness from shots, nausea, allergic responses, ovarian hyperstimulation
syndrome, multiple miscarriages and stillbirths, gestational diabetes, maternal
hemorrhage, and preterm labor and delivery (American Society for Reproductive
Medicine, 2014).
• Testosterone levels naturally decline as men age, yet men today are bombarded
with advertising that urges them to treat “low T” or “low testosterone” (Jaret,
2014). Since 2001, prescriptions for testosterone have tripled. And prescription
testosterone has some dangerous potential side effects, including adding
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10
INTRODUCTION
Opening the Conversation
massive numbers of red blood cells to the bloodstream, shrinking testes, and
increasing the risk of heart attacks (LaPuma, 2014).
The above facts make it crystal clear that the stakes are high when it comes to
gender.
Communication as the Fulcrum
of Change
The stakes we’ve noted provide a compelling reason to work for changes in how we
understand and embody gender. Communication is the heart of social change.
Through communication, we can identify and challenge current cultural views
that constrain individuals and create inequities. We rely on communication to
define alternatives to the status quo and to persuade others to share our visions.
Public discourse often sparks and guides collective efforts at political reform. For
example, in the mid-1800s Elizabeth Cady Stanton and other early feminists galvanized support for the women’s rights movement through their eloquent speeches.
More recently, students are leading the way in persuading women’s colleges to
rethink policies that have excluded transgender students. One of the first challenges
came in 2011 when students at Hollins, a women’s university in Virginia, challenged the school’s policy stating that any student who had hormone treatment,
surgery, or changed her name as part of redefining her sex could no longer attend
classes and could not graduate. As Hollins and other women’s colleges were debating whether to allow transgender students to matriculate, The Department of Education, in 2014, ruled that Title IX protects transgender students from
discrimination (Feldman, 2014). A number of women’s colleges now admit and
accommodate transgender students.
Other kinds of communication also instigate change. Perhaps you use social
media to circulate articles about gender inequalities, and as a result your friends
see injustices they previously had not noticed. Maybe a teacher discusses sexual
harassment with his class, and a student is empowered to bring charges against
her supervisor who has been harassing her. You talk with your father about ways
in which current leave policies disadvantage working mothers, and he persuades
his company to revise its policies. Wherever there is change, we find communication. Through your interpersonal, social, and public communication, you can
transform yourself and the society in which we jointly participate.
Information is the foundation of making effective choices about what you
believe and what you want to change. Reading Gendered Lives will provide you
with a great deal of information that you can use to develop knowledgeable stands
on gender issues. Then, you can make informed choices about what you believe
and about the identity you wish to fashion for yourself. You may decide to
change how you define yourself, or you may be satisfied with your identity and
the existing gender arrangements in our culture. Either stance is principled if it is
informed—but no stance has integrity if it is not based on sound information and
serious reflection.
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Features of Gendered Lives
11
The Challenge of Studying
Communication, Gender, and Culture
Studying communication, gender, and culture involves us in perplexing and often
painful questions about our society and our personal identities. You need courage
to consider new ideas openly and to risk the turmoil of changing values and identities that are familiar. Further, with awareness comes responsibility. Once we are
informed about gender and communication, we can no longer sit passively back as
if they were not our concern. They are our concern, both because gender and communication affect each of us directly and because we are part of a collective world.
Thus, how we act—or fail to act—influences our shared culture.
Although studying communication, gender, and culture is disturbing, it can be
very worthwhile. By questioning constructed inequality, we empower ourselves to
do more than unthinkingly reproduce the cultural patterns we grew up with.
Instead, we can assume active roles in creating personal and collective lives that
are fairer, more humane, and infinitely more enriching than what might otherwise
be possible.
Features of Gendered Lives
Four features distinguish this book and support the views we’ve just discussed.
First, we include discussion of diverse classes, ethnicities, races, gender identities, and sexual orientations whenever research is available. For instance, the
Exploring Gendered Lives box on page 7 identifies a range of ways in which cultures define gender and sexual identities.
A second feature of this book is language that aims to include all readers. We
use terms such as he and she and women and men in preference to he, mankind,
and men. But inclusive language means more than including women; it also means
using language that refuses to go along with cultural marginalization of any group.
For instance, we refer to individuals in intimate relationships as partners rather
than spouses, and we generally refer to committed relationships rather than marriages. The terms spouse, wife, husband, and marriage exclude many lesbians, gay
men, and transgender, and intersex people because some states don’t recognize
same-sex marriage. The terms spouse and marriage also exclude cohabiting partners who choose not to marry.
A third feature of Gendered Lives is inclusion of diverse perspectives. We present not only research that reflects different views, but also student voices that
reflect widely ranging experiences, values, and identities. In the pages that follow, you’ll meet a lot of students—some like you, some quite different. In many
courses on gender and communication, students keep journals or write reflection
papers that link class concepts with their personal lives. Many of our own students
gave us permission to include their reflections in this book. In addition, students at
other campuses around the country have written in response to previous editions
of Gendered Lives, and some of their comments appear in this edition. We’ve tried
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some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially
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12
INTRODUCTION
Opening the Conversation
to return their generosity by including an array of individuals and viewpoints,
including ones with which we personally disagree. In fact, including ideas with
which we disagree, from both students and scholars, is necessary if this book is to
reflect the variety of ideas about gender and communication that circulate in our
culture. Hannah, a student from a northeastern college, makes a point in her commentary on this page.
HANNAH
When I was reading Gendered Lives, I had to keep reminding myself that you were
presenting information and that not all points were your personal values and
beliefs. I didn’t agree with all of your statements or the ideas of others, like the
students in their commentaries, but I learned a lot about the ways others see
gender. I also learned a lot about how I think about gender by seeing what ideas
I agreed with and disagreed with.
Hannah’s comment reflects open-mindedness, which fosters learning. As you
read this book, we hope you will think about research findings and students’ voices
and reflect on how they are similar to or different from your own beliefs and
values. We have refrained from evaluating or interpreting the reflections that
appear in this book. The students write clearly and eloquently, and we don’t want
to muffle their voices with our analysis.
Fourth, we encourage your active engagement. One way we do this is by asking
you to think about issues both in the chapters and in questions that appear at the
end of chapters. Second, we ask you to Take a Stand on issues presented in
Exploring Gendered Lives boxes that appear in all chapters. Third, at the end of
each chapter, we ask you to apply material in the chapter to your life. We hope you
will embrace the challenge of engaging ideas in the chapters that follow.
GENDER ONLINE
The Organization for Research on Women and Communication (ORWAC) publishes the journal, Women’s Studies in Communication. You can read back issues
of the journal online at ORWAC’s site: http://www.cios.org
1.
Terms for online searches: “sex-cultural views of,” “feminism,” “hijras.”
REFLECTION, DISCUSSION, AND ACTION
1.
Using the authors’ self-descriptions as guidelines, consider how your identity
influenced your choice to take this course, as well as how it may affect your
perceptions of topics in the book and the course. Have you been privileged
or disadvantaged by your race, class, sex, and sexual orientation? How have
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some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially
affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
Recommended Resources
13
your privileges and disadvantages affected your opportunities, knowledge of
issues, interests, abilities, goals, and so on?
2.
How do you define feminism? Write your definition, and see if it changes
during the course of reading this book and taking this class.
3.
Interview two people who are from non-Western cultures. Ask them to
explain what it means to be a man (or manly or masculine) and what it
means to be a woman (or womanly or feminine) in their cultures. How do
their cultures’ definitions of gender cohere with and depart from those in the
United States? Ask them what they find most interesting or surprising about
U.S. men and women.
RECOMMENDED RESOURCES
1.
Peggy McIntosh. (2007). White Privilege: Unpacking the Invisible Knapsack. In
P. Andersen and P. H. Collins (Eds.), Race, Class, & Gender, 6th ed. (pp. 98–102).
Belmont, CA: Thomson-Cengage. This is a classic article that raises awareness
of privileges many people enjoy without being conscious of them.
2.
Megan Seely. (2007). The F-Word. Introduction to Fight Like a Girl (pp. 1–14).
New York: New York University Press. Seely is a young woman who asks why
so many of her peers say, “I’m not a feminist, but.…”
3.
Allan Johnson. (2006). Privilege, Power, and Difference, 2nd ed. New York:
McGraw-Hill. This is an engaging and accessible introduction to thinking
about inequalities and how they harm all of us, including those who seem to
benefit from them.
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1
We are looking for permission to be more than our
society tells us we are.
—STARHAWK
The Study of
Communication,
Gender, and Culture
Knowledge Challenge:
• How many sexes are there?
• Do all males have the same sex chromosomes?
• To whom are transgender people attracted?
Google “male-female communication,” and you’ll find dozens of sites that
offer advice on interacting with the “opposite sex.” If you had watched season
11 of America’s Next Top Model, you would have seen a transgender
contestant named Isis King. Watch music videos, and you’ll see mini-dramas
about gender dynamics in relationships such as in Beyonce’s “If I Were a
Boy” or “Pretty Hurts.” The general public’s fascination with gender and
communication is mirrored by college students’ interest. Around the United
States and in other countries, many campuses cannot meet student demand
for courses on gender and communication.
This chapter introduces you to communication, gender, and culture as an
area of study and defines key concepts that form the framework of this book.
Communication, Gender, and
Culture as an Area of Study
Had you attended college in the early to mid-1980s, you would not have found a
textbook like this one, and it’s highly unlikely you could have found a course such
as the one this book accompanies. Today, most colleges and universities offer
courses on gender largely because there is now an impressive base of research to
inform courses.
14
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Communication, Gender, and Culture as an Area of Study
15
Research on Gender, Communication, and Culture
Research on gender comes from multiple fields including anthropology, communication, history, neuroscience, philosophy, psychology, sociology, and women’s
studies. Scholars in these disciplines rely on a number of research methods.
Quantitative research methods1 gather and analyze data that can be quantified.
Three of the more common quantitative methods are descriptive statistics, surveys,
and experiments. Descriptive statistics describe populations, proportions, and frequencies. They answer questions such as: How often do women and men interrupt
in conversations? How much do men and women in the same professional positions earn?
Surveys, which may be written or oral, ask people to report their feelings,
thoughts, experiences, and so forth. They could ask women and men what they
do with close friends or what kinds of online activities they prefer.
Experiments are controlled studies that manipulate one thing (called an independent variable) to determine how it affects another thing (called a dependent
variable). They test the impact of reading fashion magazines on women’s selfesteem and how a particular teaching method affects boys’ and girls’ learning.
Qualitative research methods, sometimes called interpretive methods, aim to
understand meanings that cannot be quantified. Two popular qualitative methods
are textual analysis and ethnography. As the name implies, textual analysis involves
studying communication texts, which may be written, oral, or nonverbal. Textual
analyses have illuminated the meaning of speeches such as the Declaration of Sentiments, which was given at the first Women’s Rights Convention.
Ethnography relies on extensive observation to discover what things mean to
people. Ethnographic study has provided detailed descriptions of how gender is
enacted in diverse cultures and of U.S. women’s and men’s flirting behaviors.
Critical research methods identify and critique the means by which power relations are created or challenged. Critical research has given us insight into ways in
which organizational structures and practices create work environments that
women and minorities perceive as unwelcoming.
Mixed research methods are exactly what the name implies—a combination of
two or more of the methods described earlier. For example, a scholar might document the frequency (descriptive statistic) of men’s and women’s smiling in social
situations and then interview men and women (qualitative method) to learn why
they smile.
Reasons to Learn about Communication,
Gender, and Culture
Learning about relationships among communication, gender, and culture serves
three important goals. First, you will gain increased appreciation of complex ways
in which cultural values and practices shape understandings and expectations of
masculinity and femininity and men and women. Second, as you become more
1
Boldface terms appear in the glossary at the end of this book.
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16
CHAPTER 1
The Study of Communication, Gender, and Culture
EXPLORING GENDERED LIVES
Communication Education
Communication Monographs
Communication Studies
Communication and Critical
Cultural Studies
Gender and Society
Journal of Applied Communication
Research
Journal of Cross-Cultural Research
Journals That Feature Research
on Gender and Communication
Journal of Gender, Culture & Health
Journal of Men’s Studies
Journal of Social & Personal Relationships
Men and Masculinities
Sex Roles
Sexuality and Culture
Signs
Women and Language
Women’s Studies in Communication
TAKE A STAND: Read one article focused on gender in one of the journals listed
here. What did you learn as a result of reading the article?
aware of ways cultural expectations of gender are communicated to you, you will
more deeply understand your personal gender, both as it is now and as it might
be if you choose to remake it. You will be empowered to think more critically
about the extent to which you wish to identify with cultural prescriptions for
gender.
Third, studying communication, gender, and culture will strengthen your effectiveness as a communicator. Learning about general differences in women’s and
men’s communication will enlarge your ability to appreciate and adapt to diverse
communication styles. In addition, learning how your own communication does or
doesn’t conform to prevailing cultural prescriptions for gender allows you to make
informed choices about how you want to communicate in the future.
Gender in a Transitional Era
You probably don’t subscribe to your grandparents’ ideals of manhood and womanhood. You may believe that both women and men should be able to pursue
careers and that both should be involved in homemaking and parenting. You are
probably not surprised when a woman knows how to change a tire or when a man
cooks a good meal. Yet, if you’re like most of your peers, there are also a number
of gender issues about which you feel conflicted.
• You may think that both parents should participate in child rearing but also
assume that the mother, not the father, should be the primary caregiver during
the early years of children’s lives.
• You may support equal opportunity but still think that colleges and universities
should be allowed to offer more scholarships to male athletes.
• You may believe that gender is fluid but are unsure how to react when your
roommate identifies as transgender.
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Differences between Women and Men
17
• You may think it doesn’t matter whether a man or woman in a heterosexual
couple earns more but want the man in your own relationship to be the primary
wage earner.
TRACY
The issue of women in combat really troubles me. I have a son who is 17 and a
daughter who is 15. I don’t want either of them in combat, but I’ve always known
my son could be in combat. Would I argue that my son should be and my daughter
shouldn’t be? That’s like saying I value her life more than his. I can’t say that.
When we grapple with issues like these, we realize that our attitudes aren’t
always clear or wholly consistent. Many of us no longer accept all traditional
views, yet we haven’t become comfortable with alternative views and their implications for our own identities and relationships. This makes our lives and our relationships interesting, unsettling—and sometimes very frustrating.
MICHAEL
The other day in class, we were talking about whether women should have combat
duty. I’m really uncomfortable with where I stand on this, since I think one way, but
I feel another. I do think women should have to serve just as much as men do. I’ve
never thought it was right that they didn’t have to fight. And I think women are just
as competent as men at most things and could probably be good soldiers. But then
when I think about my mom, my sister, or my girlfriend being in the trenches,
having to kill other people, or maybe being a prisoner who is tortured and
assaulted, I just feel that’s wrong. It doesn’t seem right for women to be involved in
killing when they’re the ones who give life. Then, too, I want to protect my girlfriend,
sister, and mom from the ugliness and danger of war.
But then, this other part of me says, “Hey, guy, you know that kind of protectiveness
is a form of chauvinism.” I just don’t know where I stand on this except that I’m
glad I don’t have to decide whether to send women into combat!
Differences between Women and Men
Are women and men really as different as pop psychologists proclaim? The answer
is not a simple “yes” or “no.” Certainly, there are some differences between the
sexes, but there are also many similarities among women and men. In addition,
there is substantial variation within each sex as a result of experience, heredity,
sexual orientation, race, economic class, and other factors.
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18
CHAPTER 1
The Study of Communication, Gender, and Culture
KATHERINE
I am really skeptical of books that describe women and men as “opposite” sexes.
They focus on a few ways that most women and most men are different. They
totally ignore all of the ways that women and men are alike. Even worse is that they
act like all women are the same and all men are the same. People are just such
individuals that you can’t sum them up as “man” or “woman.”
Katherine’s commentary is insightful. Terms such as women and men are troublesome because they imply that all women can be grouped into one category and
all men can be grouped into another category. When we say, “Women’s communication is more personal than men’s,” the statement is true of most, but not all,
women and men. Yet some women don’t engage in much personal talk, an...
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