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Apple Inc. is a multinational company that manufactures and sells computer
software, mobile phones, consumer electronic products as well as personal
The main products of the Apple Inc. include; iPhone series, iPod, iPad as well
as the Mac PC.
Currently, Apple Inc. has close to 500 retail stores in more than 18 countries.
The market structure
Apple Inc. operates in two different market structures which include the
oligopoly and monopolistic competition markets.
An oligopoly market is a market structure which is controlled by few business.
Apple Inc. is oligopoly in the smartphones firms.
The main competitors of Apple Inc. in this market is Google, and Microsoft.
Likewise, Apple Inc. is in the monopolistic competition market in the branded
In this market, there is no competitors and thus Apple’s iMac and MacBook are
in the monopolistic competition market.
Market share and Market competitors
The total market share of Apple Inc. in the US shows the percentage of sales
of Apple products in the US market only.
For instance, the Apple smartphone market share has increased from 37% to
44% in the US.
Apple Inc. deals with different products and services internationally.
This makes the company to face stiff competition from different companies
from the personal computers to entertainment media to mobile payment
The main competitors of Apple Inc. in...