A 30-second commercial is a brief statement of what you consider yourself to have become at this
stage of your life. You can use it to introduce yourself to employers at job fairs or respond to that
interview icebreaker, “Tell me about yourself.”
1. Make a list of your strengths. List as many as possible. Choose three or four strengths that
you want to include in your commercial. Create specific examples of your strengths.
2. Mention your education, work experience, and special skills.
3. Add a closure, unique to each situation, where you state one solid reason that you’d be a
good fit for the targeted company/job. What is there about the background you’ve described
that makes you uniquely qualified to solve problems for this company?
4. Practice, practice, practice. Deliver your commercial to a friend, a mirror, or anyone who will
sit still for 30 seconds. Critique yourself and ask others for advice on how to improve your
5. Stay flexible. You’ll want to be able to modify your commercial depending on the situation.
Responds to the request, “Tell me about yourself”
Designed to position yourself and sell your most marketable skills
Serves as a summary of your background, strengths and accomplishments
Allows you to customize your pitch for the target audience
Leaves a lasting impression
Key Items for Inclusion
Number of years of experience in a particular area
The kind of experience (marketing, customer service, office experience)
Key skills and tasks, such as organization, attention to detail and people skills
Personality traits and characteristics that make you unique
Familiarity with industry jargon
Most important thing that you want the employer to know about you
How to Pitch
Emphasize key words; slow down when making a key point
Smile when you give your pitch
Practice, practice, practice!
Where to Use Your Pitch
Resume summary or profile
Meeting new people
First, define your target:
Second, complete the following:
1. Hi, my name is ____________________ , and I’m a ______________ at Towson University
majoring in _______________________ .
2. What is the most important thing I want this person to know about me?
3. What is the second most important thing I want this person to know about me?
4. List key selling points (background and experience) that support and prove the first two
a. point one
b. point two
c. point three
5. Why should this person be interested in me and what separate me from my competition?
6. What objection am I concerned the interview may bring up and how will I handle it?
7. What question do I want to pose to this person (i.e. ask for a meeting or information)?
Finally, write it out in a brief statement and PRACTICE saying it to others.
My name is Gina Jackson, and I am a senior family studies major graduating in May 2012 with
honors from Towson University. I am passionate about working with children, as shown by more
than six years of experience working with children and families. This experience includes special
training in working with children on dialysis, children with special needs, and as a mentor to young
children. My academic field placements include one year of victim advocacy and domestic violence
experience in different agencies. My resume shows my extensive leadership experience through
assisting freshmen in adjusting to college and other leadership roles at Towson University.
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