Business Finance
APA Paper - Tech Talk: Creating a Social Media Strategy

Colorado State University: Global Campus

Question Description

Option #2:Tech Talk: Creating a Social Media Strategy (HBR Case Studies W17433)

If you selected Option 2 of the Final Portfolio Project, then you will want to select this Critical Thinking Assignment to help you build your discussion and analysis. Read the Tech Talk: Creating a Social Media Strategy case study.

In your assignment, you must do the following:

  1. Compare and contrast ethical and non-ethical ways of building social presence online as they apply to Tech Talk’s possible strategies.


  • Include research from at least 3 scholarly sources. In addition, you may use the course required readings.
  • Write a 3-4 page paper, not counting the required title and reference pages.

Your paper must be formatted according to the CSU-Global Guide to Writing & APA. You can find additional helpful guides on making presentations in the CSU-Global Library.

Final Answer


Tech Talk – Outline
Thesis statement: Therefore, comparing and contrasting the ethical and non-ethical ways could
be an important aspect of analyzing the growth of the company. The results would be related to
the possible strategies used by Tech Talk which would then make it easier for people to
understand the different decisions the company had to think about before coming up with a final

Difference between knowing their audience as an ethical way and improper anonymity as
a non-ethical way


Not violating privacy rules as an ethical way and compromising consumer privacy as a
non-ethical way portrayed visible distinctions


Being transparent as an ethical way contrasts with using the social media community to
gain social media popularity as a non-ethical way


Both the ethical and non-ethical ways have similarities

Running head: TECH TALK


Tech Talk


Tech Talk

Tech Talk, a company founded by Dr. Aditya Khare and Dr. Arshiya Chack in 2012 was
viewed as a top-quality technology and business knowledge gateway. It focused on endorsing
knowledge in the domain areas of information technology and systems. The main area of
concern in the company was social media which relied on its followers' participation to build its
platform. Its gateway provided systems for permitting business processes and social promises
ensuring that they got the social media attention that was required. There was a high possibility
of the company facing a lot of challenges before they achieved the tit...

henryprofessor (67347)
Purdue University

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