Analysis Outline Activity: Fill This Out Yourself for Your Own Essay
Engaging and Informative Title
intro—brief introduction of your text (1
A. Catchy opening (makes your
readers want to continue—engages
them in your essay)
B. Summarize the essay
C. Thesis: what do you have to say
about this text that connects its
author, its audience, and its content?
An example might read: The
propaganda cartoon “The Ducktators”
employs racial slurs, familiar symbols, and
humor to persuade American civilians to
buy war bonds during World War II .
A. What do you get in return for helping others? Is it fame, fortune, or emotions? The answer
depends on the reasons for your actions.
Thai Life Insurance
Consumers of insurance products, animal lovers, individuals who like helping others,
and lovers of children
Analysis of the rhetorical strategies that the author used in the video to persuade the
C. Thesis The author of this advertisement used ethos and pathos as the main rhetorical strategies
to persuade the target audience on the value proposition of the organization’s products and
services, as well as the positive impacts of the decision on others.
first main section—the author of the
text (1 to 2 pages)
A. Who is the author of your text?
(Pertinent but not excessive
B. Why did the author create the text?
C. How do the author’s personal
experiences affect the text?
D. What is the author’s reputation or
status: is s/he well-known already?
Where? Did the text make the
author famous? Infamous? What
audiences would this author
naturally speak to?
E. How does the author reflect social
or cultural ideas?
A. Thai Insurance is one of the leading insurance organizations in Thailand.
B To persuade new and existing consumers on the value of their products.
C The content of the video reflected the experience of the author regarding the marketing of its product
and the perception of consumers on the relevance of insurance products.
D The author is a reputable organization in the region, which was enhanced by the content of the
content of the video.
E The use of a child, homeless dog, and elderly woman all represented the vulnerable members of the
society that require the help of others according to the collectivist culture
F The author of this video responded to the issue of inequality in the society through the content of this
F. Is your author responding to a
historical movement, or does the
author represent ideas from a
particular period of time?
G. What does the reader of your paper
really need to know about the
author? What is most important for
understanding the text being
second main section—the audience
of the text (1 to 2 pages)
Who is the intended audience for the
text? How do you know? (discuss
context clues: where and when the text
appeared, the genre of the text, the
language in which it is written, the
Is there an excluded audience? Who?
How do you know? (Is the text
deliberately offensive to a certain group?
Inaccessible to them? Why?)
What is the audience’s relationship to
the author? (Fans? Subjects? Rivals?
In what ways did the audience react to
the text – what emotional responses
occurred? (e.g. anger, acceptance,
disbelief, etc.)? If you can’t document
this, then talk about how the intended
audience would likely have responded,
based on their values and characteristics.
What type of reaction do you think the
author intended to elicit from the
Are there any documented responses
that the audience had to this text? (e.g.
did people boycott something because
they saw this ad, or buy a certain
product because of this song?)
G The author is corporate organization that promoted social responsibility in the society.
A Consumers, dog lovers, and other members of the public who are skeptical about the
relevance of the products to their lives.
B The content of the video did not exclude any category of the target audience.
C Consumers and competitors
D The use of the pathos would likely result in the acceptance of the message in the video
E Acceptance of its reputation as a caring organization that would deliver the needs of the
F While it is difficult to ascertain the documented response the audience to this , the high
number of likes that was received by the video is evidence of the level of response
third main section—an analysis of
the text itself (1 to 2 pages)
A. What meanings/messages/themes do
you get from the text? How? (Use
textual evidence to support your
B. Could there more than one
interpretation? If so, how do these
differ or overlap?
C. Zero in on the content of the text,
whether it is primarily words, visual
images (a painting), or a combination
(as in a film or t.v. show). What is
interesting, significant, unique, or
memorable about the content? Is it
ground-breaking? Controversial in
some way? Beautiful? Technologically
innovative? Smart? Emotionally
powerful? Why? How? This is the
body of this section. Look closely at pieces of
the text and explain what you see to your
D. Is this text explicitly persuasive? Is it
effectively so? If it’s not explicitly
persuasive, what is the subtler tone?
How is that tone effective? Is there
some underlying persuasion? (ie. a sad
song wants to persuade the listener to
feel sad, even if the lyrics don’t
actually say that.)
V. conclusion—brief summing up
and/or personal insights about the
text, author, and audience (1 page)
A When people spread joy and happiness they receive immense love and happiness
The starting scene where the
man helped the woman to push
The scene where the man gave
all his money to the beggar
The ability of the images and
sound of the vide to create
powerful emotions in the
audience was the most
interesting part of the
The soul song, the expression of
despair and sadness on the faces
of the people that the man
helped contributed to the
persuasive power of the video
Support for others is essential for improving society
The support people give other can contribute to the attainment
of their dreams
The author relied on the strength of pathos to deliver the
message to the audience and increase their potential to accept the
The quality of the sound, the images and settings for all the
scenes in the video were used as explicit persuasive techniques to
convince the audience that the joy and happiness that is
experienced by other through acts of kindness can improve our
Restate and support thesis
B Thai Life Insurance succeeded in persuading their prospective customers regardless of their
demographics with the content of this advertisement
C The organization of the sound and images were effective explicit persuasive techniques
D The effective use of the rhetorical strategies contributed to the high rate of acceptance of the
content of the video.
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