Corporate Analyzer


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Fashion Institute of Technology FM422: Merchandising Strategies OL2 Student Name :_ __________________________________________________________ The F.I.T. Corporate Analyzer Fall 18 1. Profile Company Name Ross Stores Ownership (Public or Private) Private Manufacturer? Wholesaler? Retailer Retailer? or Service Provider? What Kind of Product or Service? (description of Apparel- accessories, bags, and shoes for men, women, and kids. offering) House wares- home accents, bedding, and bathing products Target Customer (Site research) Younger, more ethnically diverse, and from lower -to -moderate income households Market Positioning Price Budget Major Competitors TJX, Burlington, Kohl’s, Dillard’s, Macys, and JC Penny Mission (Site research) "Ross Stores' mission is to offer competitive values to its target customers by focusing on the following key strategic objectives: achieve an appropriate level of brands and labels at strong discounts throughout the store; meet customer needs on a more regional basis; deliver an in-store shopping experience that reflects the expectations of the off-price customer; and manage real estate growth to maintain dominance or achieve parity with the competition in key markets." Vision 2. Benchmarking the Financials Financial Measure (see attachment) Annual Sales Increase (Decr.) Gross Margin Operating Expense (S,G,A) Net Profit Margin Earnings per Share--Diluted Dividends per Share Inventory Turns Current Ratio Company's Performance 2017 Benchmark: Company's Past Performance Period:2016 Benchmark: Competitor #1 TJX Period: Benchmark: Competitor #2 Burlington Period: Benchmark: Industry Norm Period: 2017 Off – price (Posted in blackboard) Quick Ratio Total Debt to Equity Ratio 3. SWOT Analysis On the following chart, list the company's internal strengths and weaknesses; external opportunities and threats. Internal Strengths Internal Weaknesses External Opportunities Merchandising Economic Background Marketing Consumer Trends Financial Industry Trends External Threats Management/ Operational Competitors Site research below 4. What distinguishes the company: a. What is the company's core competency? b. Its competitive advantage? c. Is its competitive advantage sustainable? 5. What are the company’s key financial concerns? a. What is the most critical financial concern for this company to address? Explain b. Quantify using benchmarks. c. What financial goal should the company set as a measure of success? What is this goal based on? 6. List two strategies to address the above financial concerns. 7. List the pros and cons of each strategy. 8. Based on the pros and cons, which is the strategy you will bring to your team to discuss as using in the final project? Explain and support with substantiated research. Attachment: Financial Formulas Financial Measure Sales Increase (Decrease) Measured in… % Gross Margin % Operating Expense (S, G, and A) Net Profit % Earnings per Share $ Dividends per Share $ Inventory Turns # of times Current Ratio # of times Quick Ratio # of times Total Debt to Equity Ratio # of times % Calculated as… this period's $ sales - last year's comparable period's $ sales last year's comparable period's $ sales $ gross profit $ net sales $ operating expenses (s,g, and a) $ net sales $ net profit $ net sales $ net profit number of shares outstanding $ total dividends paid number of shares outstanding $ cost of goods sold (income statement) $ inventory (balance sheet) $ total current assets $ total current liabilities $ total current assets - $ inventory $ total current liabilities $ total liabilities $ total shareholder's equity Ross Stores Income Statement Ross Stores Balance Sheet TJX Income Statement Balance Sheet Burlington Income Statement Balance Sheet ...
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Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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