The written word has had an impact on the human condition for centuries. We have all been touched in some way or another by literature. This week, you will take a literary journey by searching the Internet for the pieces below. In addition to reading the story, you should find out something about the author of your chosen piece as well. After making your choice, come back and share your impressions of the story and explain how it contributes to our discussion of the Humanities.Choose one of the following options (or find a piece of literature of your choosing to report on):"A Rose for Emily" by William Faulkner"Girl" by Jamaica Kincaid"The Story of an Hour" by Kate Chopin"Exodus" by James Baldwin

i dont have the copy Unfortunately😟 Directions: Answer the questions attached questions according to the lecture . . Remember, responses must use APA style and have a references page.Chapter 2 Brand ManagementCRITICAL THINKING EXERCISESAshley Drake just purchased a small clothing boutique two blocks from your campus. The current name of the store is College Fashions. She feels she needs a new name that projects an image of offering trendy, hip fashions to your college’s students. What name would you suggest? Discuss your brand name in terms of which category it fits and the four tests of quality names. To succeed, Ashley knows she needs to retain the store’s current customers as well as gain new ones. Outline a plan to rejuvenate the company’s brand image using the keys to image rejuvenation identified in Figure 2.5.Henry and Becky Thompson are planning to open a new floral and gift shop in Orlando, Florida. They want to project a trendy, upscale, and fashionable image. They are trying to decide on a name and logo. What should be the name of the company? What kind of logo should be developed?Brand image affects purchase decisions. Identify two brands you consider to hold a positive image, and explain why. Identify two brands that you believe should either change or rejuvenate their brand images and explain why. How can the change or rejuvenation be accomplished for each brand?Identify a brand that you have recently purchased that is not well-known, but you like. Using the concepts presented in the “Building Powerful Brands” section of this chapter, discuss how the brand you identified can be built into a powerful brand. Be specific.Identify five different brands for which you have a high level of brand loyalty. Describe your level of loyalty and discuss why you are loyal. Explain how brand equity impacts your loyalty for each brand.Pick a private label that you have recently purchased. What is your evaluation of the private brand quality compared to national brands? The chapter discussed a number of changes in private label branding that has occurred (see Figure 2.19). Discuss each of these changes in relation to the private brand you picked.

Summary - Walmart’s phenomenal success has resulted from an unrelenting focus on bringing value to its customers. Day in and day out, Walmart lives up to its promise: “Save money. Live better.” It rang up an incredible $408 billion in sales last year—1.7 times the sales of competitors Costco, Target, Sears/Kmart, Macy’s, JCPenney, and Kohl’s combined. Walmart isn’t just out to deliver customer value. It’s mission is to lower the cost of living for the world. To accomplish this mission, Walmart offers a broad selection of carefully selected goods at “unbeatable low prices.” Just how does Walmart make money with such low prices? Walmart is a lean, mean, distribution machine. Superior management, sophisticated technology, and bargaining power that comes with its size have all contributed to the lowest cost structure in the retail world. Walmart’s growth has slowed as it has reached such an enormous size. But it isn’t taking its eye off the ball. To reignite growth, Walmart is pushing into new, faster-growing product and service lines, including organic foods, store brands, in-store health clinics, and consumer financial services. It’s also pushing its expansion into international markets and online sales. Based on its obsession with customer value, Walmart is determined to keep making its slogan, “Save money. Live better.” a reality for as many people as possible. Answer the following questions -1. What is Walmart’s “Save Money. Live Better.” slogan all about?2. Does Walmart’s message work for you? Do people feel as strongly about Walmart as they do about, say, Target?3. Consider both Walmart (www.walmart.com) and Amazon (www.amazon.com). In what ways do these two companies compete? Compare them using the variables of the marketing mix - Product - Price - Place - Promotion.Write at least 2 pages excluding reference page and use APA style format.