Description
Student services at Keiser University want to change the offered events.
You are hired as an independent (qualitative) consultant to hold focus groups in thirteen campuses to come up with the suggestions of what kind of activities to be selected and suggest some programs.
1. Using the appendix b as a model develop a Focus Group Discussion Guide to conduct the focus groups. (25%)
2. Write the Instructions on how to conduct the focus groups that will go out to the campuses (13 of them) to accompany the Discussion Guide. (25%)
3. Elaborate in details what type of data are you going to be able to collect (quantitative and qualitative). (25%)
4. Describe in Details statistical analysis you will need to perform related to the outcome of focus groups. (25%)
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Explanation & Answer
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Running head: BUSINESS RESEARCH METHODS
Business Research Methods
Student’s Name
Institution
1
BUSINESS RESEARCH METHODS
2
Introduction
Focus groups are a technique of gathering data that is used in qualitative as well as
ethnographic research (Krueger & Casey, 2014). Therefore, many assumptions about
ethnographic data are shared within these groups. Focus groups are generally small, but the
group of people within are diverse. The reactions of these people are studied through open of
guided discussions about a new product in the market to examine the normal responses from the
general population. The reason as to why focus groups are conducted is to ensure that there is
brainstorming and coming up with solutions on the issue at hand.
A Guide to conduct Focus Group Discussion
There are ways focus groups are done to ensure that the participants understand their
roles and also feel they are not coerced to take part in the research. It is important for the
researcher to ensure that the participants in focus groups are comfortable. The first step in the
discussion is to welcome all the participants as this gets rid of any tension that was initially in the
room. The moderator should ensure that in the welcome note they elaborate whom the group is
and their role. Thi...
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