Corporate Social Responsibility (CSR) addendum

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timer Asked: Oct 17th, 2018
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Question Description

My chosen company is Carnival Corporation - http://www.carnivalcorp.com/phoenix.zhtml?c=200767...

The final project for this course is the creation of a corporate social responsibility (CSR) addendum to the business plan you created in MBA 560: Marketing and Strategy. The CSR addendum will include a brief discussion of the mission, vision, and values of the company; the impact of trends in corporate culture and social responsibility on business ideas; and the potential ethical or regulatory issues that affect the corporate strategy and brand development. The CSR addendum will conclude with a discussion of the best potential outcome of the company’s CSR efforts and the intrinsic and extrinsic rewards for the company. For this milestone, submit the Background Information portion of the final project (Section I), describing the company and business product, service, or other idea from the business plan you developed in MBA 560: Marketing and Strategy.

Your paper must be submitted as a 2-4-page Microsoft Word document with double spacing, 12-point Times New Roman font, one inch margins, and sources cited in APA format.

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MBA 635 Milestone One Guidelines and Rubric The final project for this course is the creation of a corporate social responsibility (CSR) addendum to the business plan you created in MBA 560: Marketing and Strategy. The CSR addendum will include a brief discussion of the mission, vision, and values of the company; the impact of trends in corporate culture and social responsibility on business ideas; and the potential ethical or regulatory issues that affect the corporate strategy and brand development. The CSR addendum will conclude with a discussion of the best potential outcome of the company’s CSR efforts and the intrinsic and extrinsic rewards for the company. For this milestone, submit the Background Information portion of the final project (Section I), describing the company and business product, service, or other idea from the business plan you developed in MBA 560: Marketing and Strategy. Note: If you have not yet completed a business plan in MBA 560, choose a company that you would like to research from the list below. Once you have chosen your company, you may complete this milestone. • • • • • • New Balance Stonyfield Farms or its parent company, Groupe Danone Whole Foods Starbucks Target Apple Specifically, the following critical elements must be addressed: • • Concisely describe the company, its service or product, and business idea. Include the company’s publicly traded name and stock symbol if these exist. Identify the target stakeholders and their relationship to the mission, vision, and values of the company. Rubric Guidelines for Submission: Your paper must be submitted as a 2-4-page Microsoft Word document with double spacing, 12-point Times New Roman font, one inch margins, and sources cited in APA format. Critical Elements Proficient (100%) Background Information: Company Description Concisely describes company, product or service, and business idea from business plan or chosen company Background Information: Target Stakeholders Articulation of Response Needs Improvement (75%) Not Evident (0%) Value Describes company, product or service, and business idea from business plan or chosen company, but description is wordy or vague Does not describe company and business idea from business plan or chosen company 40 Identifies target stakeholders and relationship to mission, vision, and values of company Identifies target stakeholders and relationship to mission, vision, and values of company, but identification is inaccurate and/or lacks detail Does not identify target stakeholders and relationship to mission, vision, and values of company 40 Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 20 Total 100% ...
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Tutor Answer

MercyK254
School: Rice University

Attached.

Running Head: CSR ADDENDUM

1

Carnival Corporation Corporate Social Responsibility Addendum
Student’s Name
Professor’s Name
Course Title
Date

CSR ADDENDUM

2

Carnival Corporation Corporate Social Responsibility Addendum
Section 1. Background Information
Carnival Corporation & PLC: Company Description
Carnival Corporation is a cruise operator and is currently the largest leisure company with a
fleet of 102 ships traveling to more than 700 ports all over the world. It has its headquarters in
Miami, Florida and London, England. The company is divided into two, Carnival Corporation
and Carnival PLC which function as a single entity. The company is listed in the New York
Stock Exchange and London Stock Exchange and has the symbol CCL. Besides, it is the only
group worldwide to be both in the S&P 500 and FTSE 100 indices (Carnival Corporation & plc).
It has ten cruise line brands which offer a wide variety of vacation experiences for a lot of guests
ranging from different cu...

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Review

Anonymous
Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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