Who is this promotional campaign looking to influence?
The Rolla jeans cloth line is a brand that targets almost all age groups and not specific
group of people. They often do collections depend on the fashion largely on the street. They do
clothes such as summer dresses for summer seasons, Bermuda shorts among other styles.
However largely these clothes tend to target the middle-aged persons as opposed to the elderly.
Therefore, my campaign will also target this specific group of people. This is the same age that I
fully interact with as opposed to another group.im doing this one for purposes of helping the b
rand in marketing their products. In other words, this promotional campaign seeks to address the
youths as opposed to the elderly for so many reasons ill state down below.
All that is required by my audience is to promote the brand by buying their clothes. These
clothes embrace the modern style for both the men and women. Below are samples of their styles
that might help me speak the reason as to why I chose to market this specific brand.
Why are we doing it?
(Background summary, market...