WEBD222 WK 3 DQ The Right Way to Use AdWords -1

Question Description

Discussion Points

From your book in Chapter 5, review the text and the Google Analytics Figures (graphics) regarding AdWords. Read the article here:

Formulate your opinions and answer the following questions:

Is there a right way and a wrong way to use AdWords? What would you recommend to the business that you are working with to correctly implement this? No one wants to go down a rabbit hole without proper financial return. How can you ensure an appropriate return?

IMPORTANT NOTE AUDIO FILE NEEDED FOR THIS FORUM: As a class, discuss and answer the above questions in an audio format. This means you will post an audio recording of your initial main post to forum in an MP3 or WAV format. You may additionally, post a one page PowerPoint Slide with audio if you like, as an alternative. Please plan ahead for this forum. Your replies to other classmates will be in text format.

Please No Plagiarism

Please use APA formatting and in text cititation

300 word minimum

Final Answer


Running Head: ADWORDS


The Right Way to Use AdWords
Date of Submission



Business people and firms uses different media to let customers know about their products. The
most common Medias are printed, audio and visual. Google introduced a paid platform where
advertisements are displayed above the organic search results (Ratcliff, 2014). These are known
as AdWords. How does it work and what should be considered?
While using this facility, two factors must be considered as they massively affect its effect. The
amount to be paid for this ser...

DKirathe (2529)
University of Maryland

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