Discussion of the research paper _Branding topic.

Anonymous
timer Asked: Oct 17th, 2018
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Question Description

Hi, you just finish the literature review for me days ago as part of this research paper.

Could you finish the discussion, abstract and conclusion this time.

Thank you very much!

Tutor Answer

TutorLeal
School: Boston College

Attached.

OUTLINE
Introduction
Body
Conclusion
Reference


Running Head: IMPORTANCE OF BRANDING FOR BUSIESS

Importance of Branding for Business
Student’s Name
Instructor’s Name
Institutional Affiliation
Date

IMPORTANCE OF BRANDING FOR BUSIESS

2

Abstract
A brand is a name, term design, symbol or any other feature that identifies one product or
service from others. Branding is broad and vague and may become confusing to those who
seek to understand it. Broadly, it involves everything a business does including their
customer service and after-sales services. Branding is the process of endowing a business
with the power of the brand. When a company decides to use a reputable name or company
logo, it affiliates the product to the company, and that creates an impression in the customer’s
mind that reflects that particular customer’s perception towards that company. A strong brand
creates a positive impression and influences the customer’s buying decision. Branding has
received attention from some stakeholders who have researched and established the
importance of branding to a business. The advantages of branding to business include;
providing a product with identity. The identity is what makes the business stand out among
the rest. Brands build a reputation for businesses that directly influence customer behavior at
the marketplace. Brands create loyalty. Every business wishes to maintain its customers, and
branding properly ensures loyalty. Finally, branding helps in advertising a product. The more
reputable a product is, the less it has to spend to advertise at the market, which gives it an
opportunity to venture into new markets.

IMPORTANCE OF BRANDING FOR BUSIESS

3

Literature review
There are many business organizations in the world, and some happen to be dealing in similar
products; this is the point that makes business branding crucial to the business. Business
branding is the manner a business defines itself and how it is identified by the general public
and its customers at large. Several articles have discussed this topic on branding (Lipiäinen &
Karjaluoto, 2015). They explain that branding h...

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Anonymous
Goes above and beyond expectations !

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