Business Finance
Objectives: you should be able to understand psychology of menu design and implement it to restaurant operations.

Question Description


  1. Answer the following question: Hypothetical Scenario: Please imagine that you are on a two-hour flight and you discover that the person sitting next to you is the CEO of Darden Restaurant Corporation. He finds out that you know the psychology of menu design and asks you for advice for menu design. What do you tell him?

please type one page using a font type and size of Time New Roman and 12 point, single spacing on all sides of standard letter size paper (8.5’x11”).

please after your work can you give me the main idea or the summary that can I talk about the homework front of my classmate.

Final Answer


Psychology of Menu Design Summary
Thesis Statement: Several tricks such as pricing, setting decoys, colors and pictures
applied in the psychology of menu design make customers select dishes that have high prices,
hence making maximum profit for...

henryprofessor (68380)
UC Berkeley

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