What is the Societal Marketing concept
Anonymous

Question Description

What is the Societal Marketing concept and how can a small business maximize it to its advantage? Please answer comprehensively in 300-400 words.

Final Answer

Attached.

Running head: SOCIETAL MARKETING

Societal Marketing
Name of student
Institution Affiliation
Date

SOCIETAL MARKETING

The societal marketing concept had been defined as: The societal marketing concept
holds that the organization’s duty is to decide the needs, wants, and wellbeing of a aim
marketplace and to bring the preferred satisfactions more efficiently and competently than
competitor in a way that preserves or enhances the consumer’s and the society’s well-being.
Societal Marketing stresses on societal accountabilities and proposes that to withstand long-term
s...

UIUC

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