Strategizing and Improvement

Anonymous
timer Asked: Oct 17th, 2018
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Question Description

Company – CHESTER

Product – CEDAR (LOW END Segment)

CapSim Login – Username: 22830631

Password: CTUstudent

(Discussion 3) Due by Friday 10/19/18 @11:59 AM CST

500 Words

At least 3 Sources

Assignment Objectives:

Demonstrate collaborative, analytical and communication skills

Demonstrate the integration and utilization of key concepts and knowledge from prior courses to solve the selected problem

Select and apply the analytical tools associated with operational decision-making and optimization

Assignment Details

Write 500 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas. Discuss R&D, marketing, production, and the impact on company financial performance and competitive positioning. The following bullets suggest issues to address.

For this assignment, you will respond to the address the efficacy of decisions made for your team Competition Round 1, the outcomes, and implications for Competition Round 2. This post is an in depth assessment of all decisions made. What have you identified as the key business issues that will impact your product as the result of Competition Round 1 outcomes? How do you plan to adjust the decisions for your product? Prepare to discuss your decisions with the other members of your team. Discuss R&D, marketing, production, and the impact on company financial performance and competitive positioning. The following bullets suggest issues to address.

If you are the COO and did not make product decisions, discuss each of the four areas from the strategic organization level perspective.

As the Vice President of your product please address these questions for the decisions you made in R&D:

  • To what degree did your decisions regarding specification of the products serve to attract customer demand? What do you plan for round 2, based on the outcome?
  • What level of quality and reliability—mean time between failure (MTBF) did you build into your products and why?
  • How did you ensure that the perceived age of the product meets customer demand?
  • What was the impact of your R&D decisions on materials cost? What other decisions were impacted by the increase or decrease?

As the Vice President of your product please address these questions for the decisions you made in Marketing:

  • Explain your rationale for how you set the price of your products in the marketplace. How did your pricing compare to the competition at the close of the Round? How do you plan to respond in the next round?
  • How well did you build customer awareness through promotion, relative to the competition?
  • How effectively did you establish a sales force and distribution channels?
  • What was your sales forecast strategy for your products and how did you calculate it?

As the Vice President of your product please address these questions for the decisions you made in Production:

  • Did you purchase machinery to automate your facilities? Why or why not?
  • Did you buy or sell capacity of product lines?
  • How did you establish your production schedule for each line?

In conjunction with the COO final Finance decisions, address these questions for the Finance decisions related to your product:

  • Did you acquire capital to fund capital expansions?
  • How effectively did your company fund operations?
  • Did your product decisions contribute to or detract from company performance? Why?
  • Given your analysis, what adjustments do you plan for Competition Round 2?

Tutor Answer

Ben95
School: Duke University

Attached.

Chester Company overall Strategic level perspective
Research and design. The total budget for research and design totalled 2644 or 3.6% of total sales. The
R&D decisions impact on performance of our company was minimal as all products meet the met the
customer expectations.
Marketing: the decisions made regarding marketing were poor and the firm dismal performance can be
attributed to poor marketing strategies. Most products had very low customer accessibility and
customer awareness. Going forward the company needs to increase promotion and sale budget to
promote and place our products to our customers (Armstrong, Adam, Denize, Volkov, & Kotler, 2017).
Production: There was also decisional errors which proved to be costly in regard to production. For
example there was stock out of Cedar product and excess production of Cake products. Product
managers going...

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Review

Anonymous
awesome work thanks

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