Marketing Strategy

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Read article to answer some small questions

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Question 1: Read the article about Delta Airlines’ frequent-flier program and answer the questions that follow https://www.nytimes.com/2015/08/01/your-money/in-deltas-frequent-fliermagic-trick-not-just-rabbits-disappear.html?ref=business 1, As a tool of customer retention, frequent-flier programs have a number of advantages and disadvantages. Explain those pros and cons in Delta's situation. 2, Expectations are a very important part of customers' perceptions of quality, value, and satisfaction. Explain how expectations play a role in Delta's situation. 3, If you were a competitor of Delta, how would you respond to the ambiguity that Delta has created in its frequent-flier program? Explain. Question 2: View this video of a commercial marketing BirthdayShout’s service offerings for companies attempting to build customer relationships. The commercial emphasizes the personal touch in customer relationships. Companies use BirthdayShout’s calling system to call their clients on their birthdays and sing them happy birthday in the owner’s or manager’s voice. The commercial promotes phone calls as a more personalized way to connect with customers because e-mails are easily deleted and paper birthday cards are expensive. BirthdayShout is promoted as a way to increase client retention, referrals, and relationships. Testimonials from U.S. Bancorp and State Farm were used to demonstrate how their clients were highly responsive to these types of phone calls. https://www.youtube.com/watch?v=kADLGJtdbnE 1, How does BirthdayShout create value for both its business customers and the end-clients of those customers? 2, According to the commercial, what are some of the tools used to measure customer satisfaction with BirthdayShout's services? ...
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henryprofessor
School: UC Berkeley

Attached.

Running head: MARKETING STRATEGY

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Marketing Strategy
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MARKETING STRATEGY

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Marketing Strategy

1. As a tool for customer retention, frequent-flier programs have a number of
advantages and disadvantages. Explain those pros and cons in Delta's situation.
For the last three decades, frequent flyer programs have been essential components of the
airline industry. Frequent flyer programs allow customers to up miles, earn free flights and enjoy
of alliterative benefit. There are several advantages frequent flyer programs in the. Regarding
Delta airline Leiber (2015), holds that frequent flyer programs allow employees to enjoy various
rewards including free flights when they redeem their points. On the other hand, Leiber (2015)
also identifies possible drawbacks of flyer programs primarily in the case of Delta airline.
According to Leiber (2015), Delta airline is not clear about their miles program and hen...

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Anonymous
Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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