Marketing Strategy

timer Asked: Oct 17th, 2018
account_balance_wallet $10

Question Description

Read article to answer some small questions

Each question just about a paragraph

I have attached fileword below

Unformatted Attachment Preview

Question 1: Read the article about Delta Airlines’ frequent-flier program and answer the questions that follow 1, As a tool of customer retention, frequent-flier programs have a number of advantages and disadvantages. Explain those pros and cons in Delta's situation. 2, Expectations are a very important part of customers' perceptions of quality, value, and satisfaction. Explain how expectations play a role in Delta's situation. 3, If you were a competitor of Delta, how would you respond to the ambiguity that Delta has created in its frequent-flier program? Explain. Question 2: View this video of a commercial marketing BirthdayShout’s service offerings for companies attempting to build customer relationships. The commercial emphasizes the personal touch in customer relationships. Companies use BirthdayShout’s calling system to call their clients on their birthdays and sing them happy birthday in the owner’s or manager’s voice. The commercial promotes phone calls as a more personalized way to connect with customers because e-mails are easily deleted and paper birthday cards are expensive. BirthdayShout is promoted as a way to increase client retention, referrals, and relationships. Testimonials from U.S. Bancorp and State Farm were used to demonstrate how their clients were highly responsive to these types of phone calls. 1, How does BirthdayShout create value for both its business customers and the end-clients of those customers? 2, According to the commercial, what are some of the tools used to measure customer satisfaction with BirthdayShout's services? ...
Purchase answer to see full attachment

Tutor Answer

School: UC Berkeley




Marketing Strategy


Marketing Strategy

1. As a tool for customer retention, frequent-flier programs have a number of
advantages and disadvantages. Explain those pros and cons in Delta's situation.
For the last three decades, frequent flyer programs have been essential components of the
airline industry. Frequent flyer programs allow customers to up miles, earn free flights and enjoy
of alliterative benefit. There are several advantages frequent flyer programs in the. Regarding
Delta airline Leiber (2015), holds that frequent flyer programs allow employees to enjoy various
rewards including free flights when they redeem their points. On the other hand, Leiber (2015)
also identifies possible drawbacks of flyer programs primarily in the case of Delta airline.
According to Leiber (2015), Delta airline is not clear about their miles program and hen...

flag Report DMCA

Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

Similar Questions
Hot Questions
Related Tags
Study Guides

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors