Read case 8A and answer the following questions.

timer Asked: Oct 17th, 2018
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Question Description

Please read case 8A and answer the following questions, fully explain your answer.

  1. What was the role of prior experience at start-up?
  2. What is the role of networks (friends, acquaintances; development of a business network)?
  3. How would you evaluate the role of marketing planning in the development of the company?
  4. How would you classify the firm: Is it a life-style business, a growth business or both?
  5. Evaluate the role of imitation vs. innovation in the growth of the firm.
  6. What was the role of technology in the development of the firm?
  7. What would you suggest to the owners for the future?

Read case 8A and answer the following questions.
Read case 8A and answer the following questions.
Read case 8A and answer the following questions.
Read case 8A and answer the following questions.
Read case 8A and answer the following questions.

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School: Cornell University


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Question one
At Intervela D.O.O. Koper, the prior experience of the start-up was meant to develop a
scalable business model and announce the revolution witnessed in full-time sail business. All
marketplace needs of the Intervela D.O.O. Koper are to be guided by a start-up which was
proposed by the Victory Sailmakers (Bostjan 483). The Sailmakers as per the case 8A were
identified as Zvonko and Zeljko. The sales strategy at Intervela D.O.O. Koper was guided by the
start-up which provides all details of the products sold by the company. The start-up provides an
advertising schedule and through the newspaper ads, all services offered at Intervela D.O.O.
Koper like computerized sail-cutting and manufacture of regatta sails are described.
Question two
Networks play an important role in the growth of a business. Friends and acquaintances
share business experiences and advise one another in starting own business. Rijeka was an
experienced and well-established tradesman who persuaded his friend Zwonko to start a business
which was more profitable. T...

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Thanks, good work

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