Content Analysis

Anonymous
timer Asked: Oct 18th, 2018
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Question Description

I have attached the instructions of the whole assignment follow as directed

I used a video of a debate on Pro-Choice And Pro-Life

https://www.youtube.com/watch?v=QOJsel8t6wE

I created the sample space of the comments which I attached below

I have not created the research question but I want the essay to be around abortion and I want to use the sample that I have to support my research.

APA STYLE

use 3 scholarly peer reviewed articles and 2 other general sources


Unformatted Attachment Preview

# of Comment 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 Context Attitude Attitude_To Your own coding category 41 42 43 44 45 46 47 48 49 Content Analysis Report Guideline With the sample comments we have collected from various social media sites, we are going to conduct our content analysis. Before working on the analysis, it would be better for us to prepare a checklist or coding sheet ahead of time (coding sheet is not required as one part of the report. However, if you have one included in your report, it would be helpful in showing how you start the analysis). An easy way to have this checklist/coding sheet prepared is to do a practice with few comments. Because we only have 50 comments and it would not be too hard for us to read it all, I would suggest that we read 50 comments first, prepare a checklist, and then conduct the analysis. For a general content analysis regarding public opinion, you could use the attitude categories: positive/favorable, neutral, negative/unfavorable. You might also code the content with respect to the frequency of how many comments fall within the positive attitude category, how many neutral, how many negative respectively. Also, you might also code the attitude with regard to its context. Let’s take the example of the ACA, whether the author of the post holds a positive attitude toward the ACA due to the health care act itself, Obama’s presidency, or the government. The reasoning behind the attitude might tell you more than the public attitude towards one certain policy. It is always one interesting part of the content analysis report. You might also code the content with respect to first-person/second-person pronouns and singular/plural pronouns. The first-person pronouns usually indicate that the author feels the same way (e.g., happiness, depression, anger) within the population (e.g., the ones who suffer from the lack of affordable health care plan; the ones who suffer from the cyber bullying). The second-person pronouns usually show an intent or desire to interact with others. The plural pronouns usually reflected a sense of group or collective identity. Of course, there are always comments that are not highly relevant to the discussion of this specific public topic, for example, swear/curse words and cynical responses. However, as long as it is addressed in the context of this public topic, we might code it to show the public feelings. The swear or curse words usually convey the feeling of frustration or anger. The cynical response might indicate a certain level of social cynicism, which is defined as the skepticism toward others. It may take place in any format like making fun, being critical and negative, low trust toward others, feeling no efficacy to change the status quo of the dissatisfying social reality. More coding categories regarding a specific topic would be detected by going through all the comments and trying to look for the pattern. Therefore, you might have a checklist/coding sheet like the following one: 1. The public issue (e.g., The ACA, cyber bullying) is dominantly discussed is a _________ context. a. b. c. d. e. political economic/business law cultural technology f. health g. others (defined by the nature of your topic) 2. Overall, this comment communicates a ______________ attitude. a. positive/favorable b. neutral c. negative/unfavorable 3. This comment communicates such a attitude towards ______________ a. the victim b. the government c. the policy maker d. others (determined by the nature of your topic) Note: It is highly possible that a certain comment communicates a positive attitude towards one subject, but a negative one towards another subject. For example, in the context of the ACA, it is possible that the author believes that the president’s effort is nice, but the ACA is not ready enough for getting into the market yet. Usually, this is one of the most interesting parts of public opinion research. 4. The comment is addressed in the _________________ pronouns. a. singular b. plural 5. The comment is addressed in the ___________ pronouns. a. first-person b. second-person 6. Does the comment contain the swear/curse words? a. Yes. b. No. 7. Does the post contain cynicism? a. Yes. b. No. 8. If the post contains social cynicism, then the cynicism is expressed by a. making fun of the public issue b. showing critical attitude towards the content that is not relevant to the public issue. (For example, if one politician died of mental illness, but the author commented on the corruption in politics. You guys may not see many cases like this in your sample) c. lack of trust d. lack of efficacy Of course, you might have more coding categories for your analysis. The example only showed some basic categories in public opinion research. Checklist or coding sheet always varies due to the nature of the research topic and question. Make sure you include space for additional categories, as they occur during your observation. Data analysis and results presentation: After we have analyzed all the comments, we could start a preliminary analysis by looking at the frequency and then further the discussions based on our results. Please relate the results to the public topic you chose and its context. For example, if your topic is cyber bullying, then the discussion of your results should be related to the social context of cyber bullying. In this way, we could have a deeper understanding or better interpret why the public opinion is expressed in the way as it is indicated in your results. Therefore, your report of the content analysis should include the following sections: 1. Introduction What is the public issue? What’s the background? Why do you think it is necessary or important to study the public opinion towards this issue? 2. Results The results might include: in what context the public issue is mainly discussed; the public mainly showed a positive/neutral/negative attitude on social media; what’s the reasoning of such an attitude; whether singular or plural pronouns were used to express a certain type of feeling; whether first or second person pronouns were used to convey similar concern within the population; if there are cynical responses, how the social cynicism is expressed. 3. Discussion This is the time to go back to your public topic and its background/context. Relate the results to the public topic and the citations you have in the introduction part. Try to interpret why the public opinion is expressed in this way on social media. 4. Checklist This is not required, but it would be better if you have one attached at the end of your assignment, because not only it will increase your overall grade, but also it will help the readers of your report better follow your work. 5. Screenshots of all your sample comments Pro-Choice And Pro-Life Supporters Search For Common Ground - SYSTEMATIC RANDOM SAMPLING. Comments must contain the word “Abortion” https://www.youtube.com/watch?v=QOJsel8t6wE 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. ...
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Tutor Answer

Tutor_Booth
School: University of Virginia

Attached.

# of Comment
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40

Context
b
c
d
d
b
d
e
b,d,e,
d
d
b,d
d
d
d
d
d
b
b
b,d
c,d
b,d
d
d
d
d
d
b,c
d,e
d
b,c,d
a
d
b
d
b
d,e
d
b,c
f
b,d

Attitude
a
b
a
a
b
a
c
b
a
b
c
c
a
a
a
a
a
a
a
c
a
a
a
c
a
a
a
a
c
a
a
a
b
a
c
c
a
a
c
b

Attitude_To
a
a
a
a
a
a
a
a
a
c
b
b
a
a
a
a
a
a
a
b
a
a
a
c
a
a
a
a
b
a
a
a
c
a
b
b
a
a
a
c

What group is supported
b
b
b
b
b
b
b
b
b
c
a
a
b
b
b
b
b
b
b
a
b
b
c
c
c
c
b
b
a
b
b
c
b
c
a
a
b
b
b
c

41
42
43
44
45
46
47
48
49
50

b,d
d
d
a,b,c,d
d,e
d
d
b,c,e
d
b,d

b
c
a
a
c
a
c
b
a
c

c
c
c
a
b
a
b
c
a
b

c
a
b
b
a
b
a
c
b
a

Presence of cuss word
b
b
b
b
b
b
b
b
b
b
b
b
b
a
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b
b

b
a
a
b
b
b
b
b
b
b


Running head: CONTENT ANALYSIS

1

Content Analysis on the debate of Pro-Life and Pro-Choice
Student’s Name
Institution

CONTENT ANALYSIS

2
Introduction

Content analysis refers to a technique in research that is used to replicate and validate
inferences through interpretation and coding of contextual material. In this case, the topic is
derived from a video on the debate of pro-life and pro-choice (Jubilee, 2017). The video is
systematically evaluated, and the qualitative data from the comment sections are converted into
quantitative data. Content analysis is a research method that exists between pure quantitative data
and pure qualitative data. Pro-life is an anti-abortion movement that takes parts in the debate
about abortion and advocates against the legality and the practice of abortion. On the other hand,
pro-choice refers to the group of people who believe that women should be allowed to make a
decision, as their basic rights, when and whether to have children depending on their moral and
religious belief. In the video, the moderator tries to understand the perspectives of the two groups
on the issue of abortion (McCurdy, 2016). For this assignment, there are four categories that the
50 comments chosen from the video will seek to analyze. This will help in the coding of the
content. The coding sheet will have the following:
1. The comments discusses the ______________ context of the issue at hand (Abortion)
a. Political
b. Social
c. Religion
d. Emotional
e. Clinical
f. Law
2. What is the attitude of the comments regarding the issue at hand (Abortion)?
a. Favorable

CONTENT ANALYSIS

3

b. Neutral
c. Unfavorable
3. What group is the attitude addressed to?
a. Pro-life
b. ...

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Review

Anonymous
awesome work thanks

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