Name: Xinhui Duan
Professor: Jeffery Anderson
Course: ENGL 1010
Semiotics and Consumerism
Product or service advertisement is often focused on attracting as many customers as
possible. Various organization or individuals with new products in the market ought to ensure
that their ad on the same is valid and accurate to a large number of world consumers. Semiotics
and consumerism are two terms that tend to explain the concept of advertisement and marketing
in the world today. Semiotics is usually used in advertising to communicate an advertiser's
message to the consumers through the use of symbols or signs while consumerism explains the
promotion or protection of consumers' interest. It is important to note that over the years, in the
world of advertisement and marketing, consumerism has led to quality services because every
organization has been trying to be the best in the market. Motor vehicle manufacturers have been
on the edge of ensuring that interested customers can find what they are looking for in the market
at any given time or period. The Ad on Toyota Corolla model 2018 gives its interested buyers
the notion that it is the best in the market and if anyone needs to buy a Toyota model, then one
ought to start with it.
The graphics used for Toyota Corolla Ad are easier to capture and understand. The
graphic designer was able to effectively combine the art or skill needed with pictures for this
assignment. The graphic design that was used for this advertisement aimed at driving and
attracting its customers towards the product or brand. From the look of it, I can say that the
Toyota Corolla is the best in the market because the graphics used makes it appear so.
Customers or end users are often choosy when it comes to buying new products, and thus the use
of graphics on a particular advertisement can act as an enticement to make the...