Presentation on Music Video: 15%
As you begin, please remember not write anything in the "note" section, as I am not able
to view them. Please include all your text inside the slide.
Select one music video.
Critically analyze and deconstruct the image, language, and representation of
sexuality by applying theories, such as polysemic, counterhegemonic, ideological (cite a
minimum of 2 articles).
Discuss the potential for counterhegemonic ideas. Can the sexually explicit images
be replaced with other narratives/images? If so, what could that be?
Here are some "BASIC" questions to consider, please be aware that these questions are
only an initial guideline to get started. Your Powerpoint Presentation should address
specifically address the topic of "sexuality" discussed in both the documentary and
chapter. Please cite minimum three articles from this module readings. Please include
reference page at the end.
Here are some questions to ask yourself to begin understanding music video:
Is the music video based in real life, or does it take place in a fantasy world?
Is the way the artist is portrayed in the video really how that person dresses in real
Consider how the musician is dressed-- is that how regular people dress?
Consider the actions taken by the artist in the video--would they really do these things
in real life?
What is the benefit for the musician to portray him or herself this way?
Does the video portray people in stereotypical ways? Are these reflections of real
people or are they just one-sided character?
Consider the editing--how does the frequency of cuts from shot to shot affect how
you feel about the video?
consider the setting--why did the director choose this location or setting?
Overall, as you analyze and interpret the message, reflect on why there are many music
videos with sexually explicit contents, (please try to go beyond a superficial analysis that
says "sex sells," instead provide counter-hegemonic and alternative readings, can you
find a way to replace image, language and narrative without compromising the artistic
content, intention and creativity?
Slide should be between 30-35.
This video below is a brief overview video for this module and readings.
Continuing from earlier module on the introduction on Media Literacy, please
watch this Tedx Talk. In this video, Quijada, an executive director of Media
Literacy Project, presents nationally and internationally on the impact of
media on culture, politics, and technology. She has co-founded various
organizations in Albuquerque, including Young Women United, a
reproductive justice organization by and for young women of color. Quijada is
particularly interested in media as a tool for self-determination and movement
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