Starbucks Question

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Recent events and future initiatives: Are there any recent IT happenings in this company? What are the future IT plans of this company? How do you think these events and future plans will impact this company or the market?

Conclusion: Overall, Do you think this company has a successful IT strategy? How do you think that the company has benefited from IT? Or is there any thing you could suggest to this company? Be clear on what you see as the benefits of strategic IT; think about whether this system will always deliver these benefits (i.e., is there a sustainable strategic advantage?); whether there are any potential risks.

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Hello....please find the attachments and let me know in case of any edits required

Running Head: STARBUCKS RECENT IT EVENTS AND INITIATIVES

Starbucks Recent IT Events and Initiatives
Student’s Name
Institutional Affiliation
Date of Submission

1

STARBUCKS RECENT IT EVENTS AND INITIATIVES

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Starbucks Recent IT Events and Future Initiatives
Information Technology Recent Developments
Integration of technology at Starbucks reinforces innovation and strategic planning to
meet customer needs and enhance profitability. Recent developments in the organization
demonstrate that Starbucks has gone miles regarding the use of advanced technology in the
manufacture and sales of its products. In particular, the firm has incorporated pioneering
digital projects comprising Mobile Order and pay app as well as Starbucks Rewards Loyalty
Program that has seen the organization comprehensively engage in the use of information
technology (Marr, 2018). The company is adapting the use of data scien...


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