Need help needs to be no more than 5 pages including a cover page and reference list, no abstract is required. 1 in. margins, 1.5-2 line spacing, sections/headings (i.e. intro., Q1, 2
& 3, concl., etc.), figure/table format, page number, etc. expected
A huge market exists for automobile tune-ups, oil changes, and
lubrication service for more than 250 million vehicles on U.S. roads.
Some of this demand is filled by full-service auto dealerships, some by
Walmart and Firestone, and some by other tire/service dealers. However,
Rapid-Lube, Mobil-Lube, Jiffy-Lube and others have also developed
strategies to accommodate this opportunity.
Rapid-Lube stations perform oil changes, lubrication, and interior
cleaning in a spotless environment. The buildings are clean, usually
painted white, and often surrounded by neatly trimmed landscaping. To
facilitate fast service, cars can be driven through three abreast. At
Rapid-Lube, the customer is greeted by service representatives who are
graduates of Rapid-Lube U. The Rapid-Lube school is not unlike
McDonald’s Hamburger University near Chicago or Holiday Inn’s training
school in Memphis. The greeter takes the order, which typically includes
fluid checks (oil, water, brake fluid, transmission fluid, differential
grease) and the necessary lubrication, as well as filter changes for air
and oil. Service personnel in neat uniforms then move into action. The
standard three-person team has one person checking fluid levels under
the hood, another assigned interior vacuuming and window cleaning, and
the third in the garage pit, removing the oil filter, draining the oil,
checking the differential and transmission, and lubricating as
necessary. Precise task assignments and good training are designed to
move the car into and out of the bay in 10 minutes. The business model
is to charge no more, and hopefully less, than gas stations, automotive
repair chains, and auto dealers, while providing better and faster service.
1. What constitutes the mission of Rapid-Lube?
2. How does the Rapid-Lube operations strategy provide competitive
advantage? (/Hint:/ Evaluate how Rapid-Lube’s traditional
competitors perform the 10 decisions of operations management vs.
how Rapid-Lube performs them.)
3 Is it likely that Rapid-Lube has increased productivity over its
more traditional competitors? Why? How would we measure productivity
in this industry?