Thought Paper 1 - How Are You Marketed To?

Anonymous
timer Asked: Oct 20th, 2018
account_balance_wallet $15

Question Description

The assignment is about marketing experience and to provide a comprehensive report of how companies market to you.

I have written this paper as marketing experience during mall visit?

1- I need help to Restructure the paper and focus on each store one at a time. Follow the outline I will provide you with assignment and fix the feedback below while you organize the whole paper using the outline.

2- Rewriting and editing to meet the instructor feedback.

1- First feedback is (not only analyzing the stores, also analyzing yourself). will need to do is include much more detail. What did things look like, sound like, feel like, and sound like? And give a more honest response about feelings. How did you really feel, and why did you feel that way?

2- Second feedback is ( i don't see an overall set of lessons learned as to how you will apply your marketing experience to your future marketing. Also, you seem to repeat material often. Dress code, types of music that each company uses... I don't see as much about your experience with visiting the stores though. Try to refine to make sure you are concise.

2- Third feedback is ( think less about the products and companies and more about the marketing itself. what did you learn, how will you apply, etc?.

Thank you

Unformatted Attachment Preview

Thought Paper 1 - How Are You Marketed To? Introduction Marketing plays an imperative role in the success of any company. It is important to note that most of the organizational activities rely on marketing. This is the reason why most companies have embraced different marketing strategies to increase the number of sales. If the company makes zero sales, the company would not exist. As such, it is important to understand the meaning of the term "marketing." It involves various activities that are related to the selling of company products and services. In addition, advertisements are one of the most common marketing activities. Also, consumer’s research helps to identify what the consumers’ needs or what they are looking for. Another form of marketing is product designing. This plays an imperative role in ensuring that the firm products and service match the consumer’s needs. Before a business organization starts to market its products, it first assesses the market to determine what the consumers want, and what they like, to make sure successful marketing sales. In the modern world, the role of company marketing is very crucial and cannot be ignored or overlooked. It can be noted that companies both established and new are now competing in the same market. In this case, the most active and innovative have emerged the market winners. In the current world economy, most companies have come to note the importance of marketing. Hence, they have come up with various ways of making it more effective and efficient. Small companies are getting the support they need to dominate the market they have also recorded a significant increase in the number of sales after starting to use effective marketing strategies. Also, the organizational survival is based on its ability to adopt effective marking techniques. However, the rate of competition has significantly increased and this has been attributed to the adoption of new technology. I have visited City Creek Center Mall to experience marketing strategies the stores use to make their company be successful. In my visit, I focused on City Creek Center Mall as it is largest mall in Salt Lake City and it is located in downtown. However, I have focused on the technology and the electronic stores because this kind of stores, people always like to visit to see what the new technology that have been released. So, I have chose four company stores in the mall to assess them and explore their marketing techniques. So in this paper, I will assess Apple store, Microsoft store, AT&T, and T-Mobile Stores. Those stores are very popular in technology and electronic devices, so I will assess their marketing strategies as well as what attracts me more to their marketing. I chose those companies because they have adopted various ways of succeeding in market strategies. Their marketing strategies are the reason for their success. Each of those companies has come up with ways of convincing customers to purchase their product and services. Apple, Microsoft, AT&T, and T-Mobile Stores have been able to adopt effective marketing techniques that have played an imperative role in increasing the number of sales in addition to accomplishing the set objectives. Furthermore, those companies have also been associated with marketing their new products with an aim of creating awareness, many advertising techniques, so they can convince customers to purchase from them. They have also been involved in the diversification of products and services with an aim of reducing the risks of selling just a few product brands. This has played an imperative role in making sure that these firms increase the number of product sales and market share. This shows how advertisement affects customers' life and their choice of products. The four companies conduct comprehensive product marketing that boosts their product awareness. They have been able to use appealing ads that attract customers. For example, everyone shopping in the city creek center mall can see Apple, Microsoft, AT&T, and T-Mobile put a lot of signage throughout the mall to get people’s attention to their stores and location. Also, those stores have put sign or signage of which the latest technology they have been released throughout the mall and in front of the store to give customers an exciting shopping interaction. However, those companies are the most popular companies that have adopted internet such as a social media platform to create more awareness and get people’s attention. Those four companies have used social media to get the attention of youth from different backgrounds. All four stores target especially youth and this is the main reason why they have increased their online presence. Social media has helped those companies to increase the number of sales as well as increasing the market share. Customers have become aware of different products that are supplied by the companies. Obviously, sales marketing is considered as the distinct function of company process or activities, whereby the organization participates in its market orientation procedure. The issue here is if marketing and product selling is important in the execution of market positioning. Subsequently, I will ask myself the following questions: What is the role of marketing in the success of the organization? What are the elements that influence its role? Do the interaction objectives affect the market orientation based on the business performance? What advertisements do you notice? Why? One thing I have noted about the companies’ advertisements is creating different advertisements that are constantly on social media, television, or signs throughout the mall. This advertisement technique is important in developing the relationship between customers and the company offers. In addition to that, those stores use different advertisements to insure to keep the consumers know about whatever new products or services are released in the stores. Also, those companies have also been in the position to use celebrities to market products they have. This is important in increasing the customer's confidence to try new products that are available in their market or store. This has also made the marketing very effective and more people, particularly youth, have knowledge about the new products that have been arrived, and also costumer services hence accessing them. This has shaped the company image and changed the way people relate to the products hence giving them the confidence of buying them. The four stores have been able to carry out marketing using the media, or social media and other platforms such as Google. For example, the four stores use Google as one of their market strategies, as people can find them in Google search or Google map. This technique or strategies is important for the companies to make it easy for people to locate them and find what is new to the stores. Another point that I have experienced during my journal is the stores' location in the City Creek Center Mall. The Location of stores is very important part in marketing. The location of store can help the company get more attention from people. Also, a good location is good for displaying the products the stores have. So I have noticed that all the stores Apple, Microsoft, AT&T, and T-Mobile have good location in the mall, so that they get more people's attentiveness. Another thing that I have noted in my visit is that work place has helped them to improve their revenue and making the employees meet their target objectives by providing them a good environment to work in. For example, the four stores have beautiful designs and decoration that makes the place very comfortable for working. Moreover, the good designs and decoration can get people’s attention to come and visit the store. Those stores have different and special designs and decoration and that is easy for people to differentiate between them. For example, Apple store uses white with silver design; Microsoft store uses different colors such as blue, and green with white color; AT&T uses white color with gold color, and T-Mobile uses pink decoration and design. Also, the adopted marketing strategy has helped them to improve their client base. For instance, each of the four stores has improved the customer service and technology support to get more customers’ trust. This has been attributed by the fact that these companies are dealing with customers from different segments and where decisions made encompass more than one party. Apple and Microsoft marketing activities have also been associated with the branding. Branding, participating in different activities has played an imperative role in understanding customer’s needs. In these companies introducing a new product starts with marketing and ends with marketing. When introducing a new product, the companies make sure that the products are very effective and valuable brand to manage customer’s needs. These two companies have always competed to be on top of customer’s mind at the same time safeguarding their market share. I came to understand that marketing is the key to developing a client’s loyalty and their retention. This has allowed these firms to conduct products promotions, running adverts constantly, which have helped in increasing the market share and customers retention. On other hand, AT&T and T-Mobile marketing strategy has focused on engaging the millennials. The companies have significantly increased their connection with this generation, they have also ensured that millennials are empowered. AT&T and T-Mobile have use social media to assess customers reaction and issues affecting them, when an individual comment something about the products, there thousands thinking about the issue. Using social media to gain insight and increase awareness about the brand. AT&T and T-Mobile have started to change the wireless sector by removing the data misuse and streaming restrictions, in addition to streamlining its plan opportunities to the unlimited plan. The other thing that I have experience during my visit is that lack of product branding will make the company products to be completely illuminated and fail of the company. Moreover, the company success is not only determined by the application of money at different investment opportunities but with the relationship that the company has been developed by customers, which marketing’s role. Apple and Microsoft have used different marketing techniques and strategies that are very attractive to me. One thing I noted in their advert is the sound that is very appealing. I can listen to the music all day, I feel motivated with the background music. Microsoft chooses the best musicians to make their theme songs. This is the reason as to why you will get people playing them in the streets as well as downloading them. The sweet and high-quality music used by these two companies have an impact on the increased number of sales. The music played are always relevant to the message sent, it rhymes with the quality of products that are being marketed. These sounds help in effectively delivering the message to the audience. I have come to realize that when a company is not able to use sweet music in its marketing there are high chances that the listeners will forget the message fast. Microsoft music has always reminded me of their products, whenever I hear that music something come to my mind and that is Microsoft products. Using music also plays an imperative role in convincing customers to purchase the products from them. I like these firms because they have adopted the most effective ways of marketing their products. Apple and Microsoft use different media channels to attract customers from different backgrounds and ages. They also send a personal message via email and a short message on phone to convince their customers to buy their products. This strategy has been important in enhancing their market share and retaining customers. Another thing that I have noted is that the company uses the most competent marketers to run their adverts. However, AT&T and T-Mobile marketing techniques and strategies is based on the driving the social fan army. These firms have encouraged the advocates to share "Uncarrier" crusade by listening to their opinion and removing barricades that hinders them from enjoying the products, which drives loyalty. The company’s marketers have noted that using the conversation is one of the ways of connecting to potential clients on the internet. T-Mobile embraces various tools such as Adobe Analytics, marketers and analysts to assess customer’s information like location, predilection and the device used. The tools have enabled these companies to track their customer’s activities hence identifying those areas that need more emphasis. Another thing that I have found attractive about Apple and Microsoft marketing is the appearance of the gadget. They are mostly small and effective this has played an imperative role in attracting and motivating them to buy products. They consist of different sizes based on customer’s demand and needs. It can be noted that the majority of people will prefer small phones as compared to another. The most people will prefer small and slim phones. This means that all employees can get any type of phone they want. This might have been attributed by the company market research. Furthermore, the gadgets colors are different meaning that customers can get any color they want. People prefer products that come in different colors and sizes. AT&T and T-Mobile have worked with dealers in the industry to meet the communication needs. This coordination has enabled them offer wide range of communication solution in the world. The services offered has helped in solving of networking requirement and preparing for the future as the telecommunication world keeps on changing. The advanced technology has made both T-Mobile and AT&T to become the leading network providers. The companies have come up with plans of increasing their number of sales by producing cellphones sim card. Marketing needs thorough research before introducing new products. Apple and Microsoft have been at the forefront in producing goods of different sizes and shapes that suites client’s preference. These companies research team might have noted that women prefer bright color to dull color hence they manufacture products from different colors. This is also the reason as for why these firms have to design phones with different shapes, sizes, and colors. These attributes have made these companies remain on top of the competition for a long period of time and there is no possibility of them losing the market share. AT&T and T-Mobile have moved to digital marketing technique that has made user to change the media. They have adopted a learn and innovative technique as well as designing an appropriate marketing mix with digital focus. Digital marketing involved engaging customers across the market in the US. I noted that these companies have used networking tools to retain and attract new clients. From the information presented in this section, I have noted that the success of Apple and Microsoft is based on the type of music that accompanies their adverts. Another interesting thing is their marketing technique is the production of different colors and shapes of phones. This has played a crucial role in satisfying customers demand. Using music in making adverts has helped these companies to convince customers to buy their products. There are other marketing options that have attracted my attention such as social media and print media. They are also helpful in attracting customers as well as retaining them. AT&T and T-Mobile have dominated the market because their marketers understand the importance of involving customers in introducing new products in the market. The companies have also focus on the brand marketing it is one way of ensuring that people accept. Their network has delivered IP based services to clients in nations, this is more than 99 percent of world economy. Where do you notice marketing the most? go to those places - take pictures, discuss, get input from friends The most noticeable thing about Apple and Microsoft marketing strategy is their logo. Both logos are simple and can stick to customers mind for a long period of time. From the logo, someone can determine the company objectives. The Apple logo portrays their spirit as well as their innovation. In this competitive market, logos have ensured that these firms are able to copy their unique abilities. The marketing strategy adopted by these two companies cannot be replicated and has enabled them to remain on top of the competition for decades. It is important to note that there is the high level of sophistication that has been embraced when designing the products. Before designing the products, different individuals must be asked. Their marketing strategy comprises a platform whereby customers are given time to say what they think about the company. Listening to customers’ needs is important in satisfying them and reaching the market goals. I mostly noticed their adverts on billboards, one advantage of this channel of running an advert is that it uses both sound and images. This has an impact on customers eyes and mind. Implying that customers will not be able to forget what they have seen or heard easily. Some billboards may appear disruptive but they are important in delivering the message to a large group of people at the same time. One thing that I also noticed about AT&T and T-Mobile is that they provide free extra services with an aim of attracting customers. For instance, giving out phone services has played a vital role in attracting customers from different walk of life. These companies provide different price at various programming levels for instance basic and premium. The provision of quality programming such as video on demand has been important in attracting more customers. AT&T and T-Mobile have many marketing features for people. They have variety of marketing’s plans that target different people. For example, they provide prepaid or contract plane’s sim card as well as good monthly payment if someone needs new smartphones. They have variety of different smartphones such as Apple, Microsoft, Samsung, and etc. Also, they provide family plane that give people more discount and saving. Where these companies go wrong or right? The effective marketing strategy adopted has played an imperative role in winning customers confidence. Based on my experience, I do not see where Apple and Microsoft have gone wrong. The firms always conduct market research before bringing any product to the market. Another thing that has significantly improved their productivity and product quality are allowing customers participation in their activities. Before making any changes or product modifications customers are asked to give out their opinion. The company’s gadget is of high quality and most customers believe that they can satisfy their needs. The phones are able to effectively communicate to meet the set goals and values. Apple and Microsoft product is also very attractive and come in different sizes and shapes hence meeting clients demands. It is not easy for any company to be the market leader without observing the company culture. The company’s values are important in motivating employees to work hard to meet their set goal hence company performance. Microsoft employees are well trained in the company values, this is important in making sure that they understand company values. The company’s management always consults before making any decision. As such, Apple and Microsoft have not made any form of mistake in their marketing. Another thing that I have noticed during my visit is that those stores have smart marketing technique, which is that they al ...
Purchase answer to see full attachment

Tutor Answer

MasterMcPhee
School: Rice University

hello please find the attached document. thanks alot.

RUNNING HEAD: MARKETING ASSIGNMENT

Thought Paper 1 - How Are You Marketed To?

1

MARKETING ASSIGNMENT
1.0 Introduction
Marketing plays an imperative role in the success of any company. It is
important to note that most of the organizational activities rely on marketing. This is the
reason why most companies have embraced different marketing strategies to increase the
number of sales. If the company makes zero sales, the company would not exist. As
such, it is important to understand the meaning of the term "marketing." It involves
various activities that are related to the selling of company products and services. In
addition, advertisements are one of the most common marketing activities. Also,
consumer’s research helps to identify what the consumers’ needs or what they are
looking for.
In the current world economy, most companies have come to note the
importance of marketing through advertisement. Hence, they have come up with various
ways of making it more effective and efficient. Small companies are getting the support
they need to dominate the market they have also recorded a significant increase in the
number of sales after starting to use effective marketing strategies. Also, the
organizational survival is based on its ability to adopt effective marking techniques.
However, the rate of competition has significantly increased and this has been attributed
to the adoption of new technology.
Advertising has a way of drawing an individual to a specific store. This is
always notable when in the mall you will have people buying from different stores all
because of the appeal in the advisement and how it made them feel. This attracts them to
different stores.

2

MARKETING ASSIGNMENT
In my situation I

visited City Creek Center Mall to experience marketing

strategies the stores use to make their company be successful. In my visit, I focused on
City Creek Center Mall as it is largest mall in Salt Lake City and it is located in
downtown. However, I have focused on the technology and the electronic stores because
this kind of stores, people always like to visit to see what the new technology that have
been released. So, I have chose four company stores in the mall to assess them and
explore their marketing techniques. So in this paper, I will assess Apple store, Microsoft
store, AT&T, and T-Mobile Stores.
a) Why you were drawn to them
Different ways of advertisement from the four companies have led to different
customer appeal. To my preference, I could see phones tablets, laptops displayed in clear
glasses where they would appeal to me and other customers. This was one of the main
themes of advertisement that I could see from a distance of all of these electronic stores.
Another aspect that I could notice from the four companies was how they
conduct comprehensive product marketing that boosts their product awareness. They
have been able to use appealing ads that attract customers. For example, everyone
shopping in the city creek center mall can see Apple, Microsoft, AT&T, and T-Mobile
put a lot of signage throughout the mall to get people’s attention to their stores and
location. Also, those stores have put sign or signage of which the latest technology they
have been released throughout the mall and in front of the store to give customers an
exciting shopping interaction. This was another advert mechanism that could be noticed.

3

MARKETING ASSIGNMENT
In addition, the marketing and advertisement adopted by these companies is also
made through online social platforms. Those four companies have used social media to
get the attention of youth from different backgrounds. All four stores target especially
youth and this is the main reason why they have increased their online presence. Social
media has helped those companies to increase the number of sales as well as increasing
the market share. Customers have become aware of different products that are supplied
by the companies. Their websites and links were displayed in their stores. These also
made me tend to log in their websites and learn more about their new products. Such
clarity about their new products made me feel comfortable as a potential client to the
stores.
It is obvious for a product to sell more than others; its advertisement has to
connect with people. For these electronic and telecommunication companies they have to
connect with the four human senses. That is feeling, seeing, hearing and touching. On the
same, this differs from one individual to another. This was the main goal of my visit. For
instance, I could hear, from the apple store marketing their iPhones as the ‘thinnest ever’.
This could turn people’s heads to see what this product was.
b) What advertisement you noticed.
One thing I noted about the marketing techniques is creating different ads that
are constantly on social media, television, or signs throughout the mall. These
advertisement techniques are important in developing the relationship between customers
and the company offers. In addition to that, those stores use different advertisements to
to keep the consumers on the know about whatever new products or services are released

4

MARKETING ASSIGNMENT
in the stores. Also, those companies have also been in the position to use celebrities to
market products that they have. This is important in increasing the customer's confidence
to try new products that are available in their market or store. I could notice pictures of
celebrities talking about their experience in the stores. This has also made the marketing
very effective and more people, particularly youth, have knowledge about the new
products that have been arrived, and also costumer services hence accessing them. This
has shaped the company image and changed the way people relate to the products hence
giving them the confidence of buying them.
Another point that I have experienced during my journey is the stores' location
in the City Creek Center Mall. The strategic Location of stores is very important part in
marketing. The strategic location of store can help the company get more attention from
people. Also, a good location is good for displaying the products the stores have. So I
have noticed that all the stores Apple, Microsoft, AT&T, and T-Mobile have good
strategic location in the mall, so that they get more people's attentiveness.
c) Specific enticement that were for me
What I found attractive about Apple and Microsoft marketing is the appearance
of the gadget. They are mostly small and effective this has played an imperative role in
attracting and motivating them to buy products. They consist of different sizes based on
customer’s demand and needs. It can be noted that the majority of people will prefer
small phones as compared to another. The most people will prefer small and slim phones.
This means that all employees can get any type of phone they want. This might have been
attributed by the company market research. Furthermore, the gadgets colors are different

5

MARKETING ASSIGNMENT
meaning that customers can get any color they want. To my preference the gold colors on
their gadget appeal most for me.
Another thing that I have noted in my visit is that work place has helped them to
improve their revenue and making the employees meet their target objectives by
providing them a good environment to work in. For example, the four stores have
beautiful designs and decoration that makes the place very comfortable for working.
Moreover, the good designs and decoration can get people’s attention to come and visit
the store. Those stores have different and special designs and decoration and that is easy
for people to differentiate them. For example, Apple store uses white with silver design;
Microsoft store uses different colors such as blue, and green with white color; AT&T
uses white color with gold color, and T-Mobile uses pink decoration and design
d) Effectiveness of the market.


Marketing technique

Apple and Microsoft marketing activities have also been associated with the
branding. Branding and customer participation in different marketing activities has
played an imperative role in understanding customer’s needs. In these companies
introducing a new product starts with customer trials which is a form of marketing. When
introducing a new product, the companies make sure that the products are very effective
and valuable brand to manage customer’s needs. I could notice there were marketing
based on customer trials. Customers would be allowed to use a gadget for a specific
amount of time in order to give a genuine review. This has allowed these firms to conduct

6

MARKETING ASSIGNMENT
products promotions, running adverts constantly, which have helped in increasing the
market share and customers retention.
On other hand, AT&T and T-Mobile marketing strategy has focused on
engaging the millennials. The companies have significantly increased their connection
with this generation; they have also ensured that millennials are empowered. AT&T and
T-Mobile have used social media to connect as well as face to face customer courtesy. As
I entered their stores, their customer care services were respon...

flag Report DMCA
Review

Anonymous
awesome work thanks

Similar Questions
Hot Questions
Related Tags
Study Guides

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors