Business Intelligence Dashboard Proposal

timer Asked: Oct 20th, 2018
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Question Description

Management needs your help in designing an operational BI dashboard that combines information from in-store sales and website conversion activity.

For this assignment, develop a well-written and well-organized paper that addresses the following: (MUST BE IN APA FORMAT WITH 3 OR MORE SOURCES)

  • The differences between an operational BI dashboard and an analytical dashboard
  • Your approach to tracking the effect of a website coupon offer to be redeemed with an in-store purchase
  • Your approach to tracking the impact of a new online display advertisement for website purchases
  • Your approach to collecting and displaying near real-time shopper satisfaction survey results from shoppers’ mobile phones

Tutor Answer

School: UC Berkeley

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(Author’s name)
(Institutional Affiliation)



Business Intelligence

Operational BI Dashboard and an Analytical Dashboard Differences
The choice of the right business intelligence (BI) dashboard lies on the goals and needs of
the business. It is critical for an organization to properly consider the ultimate function of the
dashboard while choosing and to know the expectations and requirements of the actual users.
Dashboards have increasingly become important components of organizations’ performance in
the provision of insights and metrics and identification of issues. Depending on the data
requirement of the company, there are two basic types of BI dashboards, the operational and
analytical dashboards.
Operational Dashboards
Operational dashboard represents everyday business operations as a measure of means of
performance indicators in business. They provide real-time insights and metrics, quick alerts, upto-date data and issues that help in determining whether an organization is achieving its daily
targets. They are usually less complex in management for indi...

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