Service Marketing

Anonymous
timer Asked: Oct 20th, 2018
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Question Description

I have to do group work about 4 parts and I only have to do part #4

it just requires about 150 words

it doesnt require take any source... just your thinking

I attached file word below... It included topic and 3 parts which my teammate did. Please read it carefully

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Topic: Think about a type of service you are familiar with. Identify an issue, problem, or difficulty that customers often encounter, which your team can help to solve by “redesigning” the service and developing a service blueprint. Elaborate a report, no less than 400 words in which you: 1. Clearly describe the type of service innovation presented and classify it according to the six types of innovations in pages 226-227 of the textbook. Major or radical ➢ Start-up business ➢ New services for current market ➢ Service-line extension ➢ Service improvement ➢ Style changes 2. Describe the benefits and/or specific problems or needs it solves/satisfy 3. Explain the requirements/adaptations that are necessary to implement such innovations (e.g., for management, for the various departments in the firm, for suppliers, etc.). 4. Show the blueprint and its element (e.g. lines of interaction, visibility, internal interaction, physical evidence, onstage/backstage employee actions). No hand-made drawings. Students’ names & date should be on the top left corner (no cover page). ▪ Only one member of the team must submit the completed Word document in the ‘Assignments’ section in Blackboard. ----------------------------------------------------------------------------------------------------------------------- 1. One type of service innovation my group and I decided to do is service improvement. Service improvement is a type of service innovation that produce faster execution of an exciting service process. We all once went into a restaurant or a store, and experienced bad customer service simply because a worker was not able to help you or greet you. We all might have encountered shopping at a department store and not being able to find anyone to help you. For example, I had a customer that complained about a local trampoline park’s service. No one greeted her and her family. She finally saw a worker and asked for their assistance. Unfortunately, the worker was rude and told them that she wasn’t able to help them because they were low on staff. Approximately 30 minutes, she was not able to find any workers that could help her. So she and her family decided to leave and went to Get Air (my job). We greeted her and she immediately informed me about her bad experienced from the previous trampoline park. Our service absolutely great that she wrote an awesome review on our social media page. Not having enough staff or providing bad service can potentially lose a loyal customer. 2. Service improvement is beneficial to a company because it will increase customer satisfaction and help increases customer loyalty with the business. In this specific example, had the service been improved and the customer been properly greeted and the employee been cheery and helpful, the customer would not have felt the need to leave to find a better facility that met their needs. The company would have never lost the customers business had they had successful customer service from the start. The customer would have been happy with the employees’ kindness and professionalism and had an enjoyable experience. 3. In order to produce results from service improvement, retail stores can reinvent their strategies to improve service quality. A few basic changes that could greatly improve service quality in retail are: thoroughly-trained employees, have enough employee staffed during busy hours/days, re-inforce emphasis of friendly, professional customer service, and require employees to practice good hygiene and dress in professional attire. These few, small improvements will greatly affect service quality changes in retail stores. Although many retail stores are suffering a low influx of customers in their stores due to advances in technology, the strategies mentioned above will greatly influence a positive reaction from customers that prefer to shop in stores. 4,…. ...
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Tutor Answer

nkostas
School: University of Maryland

Attached.

Topic: Think about a type of service you are familiar with. Identify an issue, problem, or
difficulty that customers often encounter, which your team can help to solve by “redesigning” the service and developing a service blueprint.
Elaborate a report, no less than 400 words in which you:
1. Clearly describe the type of service innovation presented and classify it according to
the six types of innovations in pages 226-227 of the textbook.
Major or radical ➢ Start-up business ➢ New services for current market ➢ Service-line
extension ➢ Service improvement ➢ Style changes
2. Describe the benefits and/or specific problems or needs it solves/satisfy
3. Explain the requirements/adaptations that are necessary to implement such
innovations (e.g., for management, for the various departments in the firm, for suppliers,
etc.).
4. Show the bluepr...

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Review

Anonymous
awesome work thanks

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