Marketing review ,what to expect
Captured significant events
Analyzed product offerings
Analyzed functional objectives/goals
Analyzed strategic fit
Data -driven analysis
The goal is to have every prompt on the rubric covered, even if it’s just a brief section Here
are some ideas/things that could use improving.
We need to mention something about GameStop goals when it comes to marketing. You nailed
the strategy section, so we just need to ask what goals their strategies help them achieve
I would add a section analyzing the products GameStop offers (Games, collectables, console
hardware, accessories, etc.)
Add something about whether GameStop’s marketing has a good strategic fit with the rest of
Can you think of anything in GameStop’s marketing that would satisfy the “significant event”
portion of the rubric?
Are there marketing strategies consistent with each other and with GameStop business and
corporate strategies as a whole?
Final thing, make sure there is good data/sources to back up what you say and that you cite it
! Let me know if you need any help.
The game industry mainly targets gamers who spend more time playing video games which make
up 41 percent of the gaming audience who typically plays video games 6-7 days a week for long period,
though some consumers prefer social games who only play games between 4-4 times a week for a short
period of time. Gamestop uses powerup membership program as one of their strategy to collect shopper’s
data through its loyalty program which helped gamestop to develop a new mobile app that was released
in 2014.The Application provide shoppers with the product information, which helps the customers to
look up the value of the product. With the development of the mobile app which has been another
marketing strategy the retailer as observed a 8% increase in app installs, and 27% increase in daily active
users, and 23% increase in direct sales.
Targeting millennials is another strategy taken by game stop because of how much time spent on
looking at smartphones and mobile phones app and over 40% of gamestop online traffic comes from
mobile devices which is consistently on the rise. Another strategy used in terms of marketing is targeting
parents by selling kids video games which comes with a kid’s toy which has made a positive impact to the
industry they used this strategy to target the parents which gives them another option of choosing which
video game suits their kids.
Pricing most gamers are cost conscious and would rather buy used games which is much cheap
verses buying a new one with the retailer price be somewhere around $ 64.99, new and used one in the
range of $50 depending on the inventory .According to a gamestop employee prices usually differs
between the used one and new one and prices changes every Wednesday due to the incoming inventory
which causes the prices of the old one to go down. . Gamestop usually reach out to its customers through
social media such as Facebook and by installing the product posters inside the stores and every
Wednesday a new product poster must be posted in older to keep rotation of new and old games
Gamestop product life cycle, for instance in 2017 the Nintendo switch was introduced which lead
to the declining of the demanding of the old video games or old platform, also the product life cycle of
game allows its customers to older a preorder new video game and trade in the old one. assessing
gamestop pre-owned video game product they are an exceptional of the revenue s to decline to 2.1 Billion
in 2018. GameStops old video game as impacted the industry and kept game store going and allowing
them to generate more income and mange to competitors against their competitors who only sells the
new video games.
Use the information bellow as your guide as you work on the SWOT paper .
SWOT ANALYSIS (IFAS/EFAS) SWOT is the acronym for strengths, weaknesses, opportunities and threats.
Strengths are the internal, positive characteristics that the company possesses. One should look at these
as competitive advantages. Weaknesses are internal as well. They are the negative aspects of the
company and indicate competitive vulnerabilities. These should be distinguished from problems in that
immediate collapse is not likely. Opportunities are external and provide areas of growth or improvement
for the company. Threats are external to the company and action is required. For example, scarcity of a
resource represents a threat. (See your text for a more thorough coverage)
The information needed for the SWOT ANLAYSIS is in an excel spread sheet.
Strategic management competitiveness &Globalization that is the name of the book in case you
need to check anything out.
Distribution network (research this)
Strong gross profit margins (increased)
Leading seller of consoles and physical games
Creating a gaming store experience
Cash surplus (need to research this)
Very high inventory costs
Failure to diversify/limited success outside core business
Dependence on video game industry
Poor corporate infastructure (CEO turnover, exex turnover) maybe word this manager turnover
Lowest profitable ratio in industry
High debt ratio
Innovation (lack of it)
Expanding video game demographics
(more people of all ages playing)
Growing Online Gaming
Gaming communities (reddit, twitch, youtube)
Emerging Economies/international markets
Growing U.S economy/consumer spending
Government Regulations (rising minimum wage/government act from Matt's section)
Growing Competition (loyalty to Sony and Microsoft)
Piracy (people stealing digital games)
rising material costs
Gaming communities in stores
Pc market (hardware
Offer ability to buy and sell back digital games
Sell off Gamestop to another company/person
Management's inability to adapt to changing consumer trends in the Hobby, Toy, and Game Store industry
Lack of Management ethics (symptom is high employee turnover, though I couldnt find any turnover numbers)
Poor/not enough diversification
Upper management chaos (need much better wording)
Purchase answer to see full attachment