management

Anonymous
timer Asked: Oct 20th, 2018
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Question Description

i need help with an assignment in management ,have done some of the work just need to be edited and add more to it..Paper should be 2-3 pages ,Time of new Roman ,12 fonts size.The paper need to be cited according to APA format,include all the references.Need done by monday 5am.

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Marketing review ,what to expect • Captured significant events • Analyzed promotion • Analyzed product offerings • Analyzed distribution • Analyzed pricing • Analyzed functional objectives/goals • Analyzed strategic fit • Data -driven analysis The goal is to have every prompt on the rubric covered, even if it’s just a brief section Here are some ideas/things that could use improving. ● We need to mention something about GameStop goals when it comes to marketing. You nailed the strategy section, so we just need to ask what goals their strategies help them achieve ● I would add a section analyzing the products GameStop offers (Games, collectables, console hardware, accessories, etc.) ● Add something about whether GameStop’s marketing has a good strategic fit with the rest of the organization ● Can you think of anything in GameStop’s marketing that would satisfy the “significant event” portion of the rubric? ● Are there marketing strategies consistent with each other and with GameStop business and corporate strategies as a whole? ● Final thing, make sure there is good data/sources to back up what you say and that you cite it ● ! Let me know if you need any help. Marketing Review The game industry mainly targets gamers who spend more time playing video games which make up 41 percent of the gaming audience who typically plays video games 6-7 days a week for long period, though some consumers prefer social games who only play games between 4-4 times a week for a short period of time. Gamestop uses powerup membership program as one of their strategy to collect shopper’s data through its loyalty program which helped gamestop to develop a new mobile app that was released in 2014.The Application provide shoppers with the product information, which helps the customers to look up the value of the product. With the development of the mobile app which has been another marketing strategy the retailer as observed a 8% increase in app installs, and 27% increase in daily active users, and 23% increase in direct sales. Targeting millennials is another strategy taken by game stop because of how much time spent on looking at smartphones and mobile phones app and over 40% of gamestop online traffic comes from mobile devices which is consistently on the rise. Another strategy used in terms of marketing is targeting parents by selling kids video games which comes with a kid’s toy which has made a positive impact to the industry they used this strategy to target the parents which gives them another option of choosing which video game suits their kids. Pricing most gamers are cost conscious and would rather buy used games which is much cheap verses buying a new one with the retailer price be somewhere around $ 64.99, new and used one in the range of $50 depending on the inventory .According to a gamestop employee prices usually differs between the used one and new one and prices changes every Wednesday due to the incoming inventory which causes the prices of the old one to go down. . Gamestop usually reach out to its customers through social media such as Facebook and by installing the product posters inside the stores and every Wednesday a new product poster must be posted in older to keep rotation of new and old games advertising going. Gamestop product life cycle, for instance in 2017 the Nintendo switch was introduced which lead to the declining of the demanding of the old video games or old platform, also the product life cycle of game allows its customers to older a preorder new video game and trade in the old one. assessing gamestop pre-owned video game product they are an exceptional of the revenue s to decline to 2.1 Billion in 2018. GameStops old video game as impacted the industry and kept game store going and allowing them to generate more income and mange to competitors against their competitors who only sells the new video games. SWOT Analysis. Use the information bellow as your guide as you work on the SWOT paper . SWOT ANALYSIS (IFAS/EFAS) SWOT is the acronym for strengths, weaknesses, opportunities and threats. Strengths are the internal, positive characteristics that the company possesses. One should look at these as competitive advantages. Weaknesses are internal as well. They are the negative aspects of the company and indicate competitive vulnerabilities. These should be distinguished from problems in that immediate collapse is not likely. Opportunities are external and provide areas of growth or improvement for the company. Threats are external to the company and action is required. For example, scarcity of a resource represents a threat. (See your text for a more thorough coverage) • • The information needed for the SWOT ANLAYSIS is in an excel spread sheet. Strategic management competitiveness &Globalization that is the name of the book in case you need to check anything out. Strengths Knowledgable employees Distribution network (research this) Strong gross profit margins (increased) Leading seller of consoles and physical games Creating a gaming store experience Retail Presence Cash surplus (need to research this) Weaknessess Very high inventory costs Failure to diversify/limited success outside core business Dependence on video game industry Poor corporate infastructure (CEO turnover, exex turnover) maybe word this manager turnover Lowest profitable ratio in industry High debt ratio Cyclical industry Innovation (lack of it) Oppprtunities Expanding video game demographics (more people of all ages playing) Growing Online Gaming Gaming communities (reddit, twitch, youtube) PC Market Emerging Economies/international markets Growing U.S economy/consumer spending Threats Global economies Cyclical industry Government Regulations (rising minimum wage/government act from Matt's section) Growing Competition (loyalty to Sony and Microsoft) Piracy (people stealing digital games) rising material costs Alternatives Gaming communities in stores Pc market (hardware Streaming Service Offer ability to buy and sell back digital games Sell off Gamestop to another company/person International growth Problems Management's inability to adapt to changing consumer trends in the Hobby, Toy, and Game Store industry Lack of Management ethics (symptom is high employee turnover, though I couldnt find any turnover numbers) Poor/not enough diversification Upper management chaos (need much better wording) ...
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EagleEye1
School: Carnegie Mellon University

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Anonymous
Good stuff. Would use again.

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