Marketing questions

timer Asked: Oct 21st, 2018
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Please answer all questions below each questions. This is take home mid-term, so please doing hard for me. I need grade up to 90%. Due US pacific time, 10/23

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BUS 360 – Mid-Term(250 Points) Write your name on the back of your completed quiz. Return exam questions with your completed paper on Thursday, October 25. Part I: Answer three of the four questions below. (30 points each) Type each question in bold before answering. 1. Effective advertising and marketing solve “problems.” Clients turn to Ad Agencies to suggest strategies that address problems and meet specific objectives. In what specific ways did Deutsch Advertising address Volkswagen’s challenge of promoting multiple models in the U.S.? What was the result of their efforts? 2. Describe in detail the Marketing Mix presented in the Chick-fil-A video. In your opinion, how does Chick-fil-A’s delivery of each of these compare with McDonald’s? Be specific. Support your conclusions. 3. Give a specific example of each of the four components of the Marketing Environment – Economic; Social/Cultural; Technological; Political/Legal, and how each might affect the business decisions of a specific company or organization. 4. If you managed the Hunter Family’s Hardware Store, what specific steps would you have taken to compete with Wal-Mart? Give evidence to support your plan. Part II: Define and give a specific example of the 16 following terms. (10 points each) Type each term in bold before answering. Customer Lifetime Value Integrated Marketing Communications (IMC) Ethnographic Research Experimental Method of Research Product Life Cycle Positioning Market Segment Strategy Marketing Orientation (vs Production Orientation) Brand Equity Sales Promotion S.W.O.T Analysis Lifestyle Analysis Qualitative Research New Product Development Process Mission Statement ...
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School: Cornell University


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