Does Sony Need to Trim Down? case study


Question Description

Review the Financial Times video ( and use the resource-based view of international business strategy (IBS) by addressing the following:

  1. Evaluate Sony's five-year performance versus major global rivals, both financial and strategic positioning.
  2. Characterize the salient aspects of the global audio and video equipment and consumer electronics industry value chain.
  3. Conduct a VRIO analysis of Sony's major resources and competencies within its value chain.
  4. Do any competencies reach the "core" or "distinctive" level over rivals? How do these relate to their chosen generic strategy and value chain activities?
  5. Summarize Sony's strengths and weaknesses. What are the strategic implications for Sony's future IBS?

Suggested Resources:
Sony 2012 Annual Report and company website

Commentary may include Reuters, WSJ, Financial Times, or industry-related publications

Unformatted Attachment Preview

Guidelines INT 700 Case Study Guidelines and Rubric Case studies form an integral part of this course. Careful analysis relevant to each case study and its questions is required. Ensure that you succinctly address the critical elements. Guidelines for Submission: Short paper assignments must follow these formatting guidelines: double spaced, 12-point Times New Roman font, one-inch margins, and APA-format citations. Page length requirements: 4–6 pages. Rubric Critical Elements Multinationa l Enterprise (MNE) Overview & Strategic Background Targeted Analysis using the Strategy Tripod Exemplary (100%) Proficient (90%) Needs Improvement (70%) Provides an appropriate overview of the Provides a concise overview case, including a Attempts to provide an of the case, including a brief brief analysis of the overview of the case and analysis of the MNE’s MNE’s apply business strategy international operations international concepts to analyze the and strategic goals and its operations and MNE’s international context in its industry strategic goals and operations and goals; sector, considering its context in its however, significant factors domestic and international industry sector, are not considered rivals considering domestic and international rivals Provides a clear analysis of the MNE using the Provides a succinct analysis applicable of the MNE using the components of the applicable components of strategy tripod. Provides an inadequate the strategy tripod. Explores Explores strategic analysis of the MNE strategic issues relevant to issues relevant to competitiveness using the the key questions in the the key questions applicable components of assignment through in the assignment strategy tripod. Explores collection and in-depth through collection some strategic issues analysis of firm and sector and analysis of firm relevant to the key questions evidence to make welland sector in the assignment; however, informed conclusions. evidence to make the application of strategy Cleverly applies course informed concepts demonstrates concepts, depicting conclusions. incomplete understanding sustainable competitiveness in an international Applies course environment concepts, depicting sustainable competitiveness in Not Evident (0%) Valu e Does not provide an overview of the case and does not apply business 25 strategy concepts, or the analysis is significantly flawed Does not provide a strategic analysis of the MNE using the applicable components of 25 strategy tripod. Demonstrates an inadequate understanding of course concepts an international environment Critiques almost Critiques some Critiques all all relevant relevant aspects of relevant aspects of aspects of the the MNE’s the MNE’s MNE’s entrepreneurship entrepreneurship entrepreneurship and and and internationalizatio Critical Analysis of internationalization internationalizatio n strategies and strategies and MNE n strategies and provides a partial Internationalization effectively analyzes analyzes its analysis of its its strategies and strategies and strategies and performance with performance with performance with respect to the key respect to the key respect to the key themes of the case themes of the case themes of the case study study study Incorporates thoughtful, selective use of Incorporates few scholarly, primary, Incorporates or irrelevant and secondary scholarly, primary, scholarly, primary, intelligence and secondary and secondary resources highly intelligence intelligence relevant to the resources relevant resources. Competitive case; provides to the case. Demonstrates Intelligence/Resource superior depth to Effectiveness Demonstrates some research the MNE strategic research skill and skills; however, analysis. uses relevant does not employ Demonstrates industry data to relevant industry superior research support answers data to support skill and uses answers relevant industry data to support answers Effectively uses an Uses a fluent style Uses an informal engaging, fluent appropriate for a style inappropriate style appropriate business for a business for a business professional. Has professional. Has professional. Has minimal errors errors related to Writing Mechanics no errors related to related to organization, organization, organization, grammar, or use of grammar, or use of grammar, or use APA citation APA citation of APA citation formatting formatting formatting Total Does not critique relevant aspects of the MNE’s entrepreneurship and internationalizatio n strategies and/or 15 struggles to analyze its strategies and performance with respect to the key themes of the case study 25 Does not incorporate relevant scholarly, primary, and secondary intelligence resources or demonstrates poor research skills Uses an informal 10 or incoherent style inappropriate for a business professional. Major errors related to organization, grammar, or use of APA citation formatting 100% ...
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