Company Description and SWOT Analysis

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Conduct a SWOT analysis for Palmer Organic Drink (POD) a company that has been created for this assignment. Be sure to include external factors and internal factors. In addition, you must use the NAB company name and explain its significance. A copy of the assignment requirements is attached below.

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Assignment 1: Company Description and SWOT Analysis Due Week 3 and worth 100 points In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments. Write a three to five (3-5) page paper, in which you: 1. 2. o o 3. o 4. 5. o 6. o 7. o o o o Create your revised NAB company name and explain its significance. Develop your revised company’s Mission Statement and provide a rationale for its components. Hints: Use the Statement of Mission template on pp. 72-73 on the course textbook: Successful Business Plan to aid your development. Click here for help accessing a specific page number in your eBook. Extracting appropriate information from the NAB company portfolio, where applicable. You should fill in other required items in the template using your personal preferences. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage. Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable, recent data. Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method. Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell directto-consumers, such as online via a monthly subscription, how will you manage warehousing / fulfillment / shipping? Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk. Hints: You may refer to the types of risk listed in the course text (pp. 148–149) as well as any risks not listed in the text. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of regulation and / or risks are you likely to face if you make health claims about your beverage? Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats) Hints: What are your company’s likely strengths? Have you chosen a beverage segment that is growing and lacks an entrenched competitor? Are you in a niche market that has great potential? What are the strengths that you and other team members bring to your company? Do you or other team members have previous experience in the food and beverage industry? Hints: What are your company’s likely weaknesses? Is the competition in your industry segment entrenched? Is your own management team inexperienced? Will it be challenging to actually produce your product and maintain quality? Hints: What are your company’s opportunities? Does your segment have more demand than supply? Have larger corporations stopped serving smaller or niche markets that you could enter? Is a new market emerging because of demographics, immigration, changing tastes? Hints: What are your company’s threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricing pressures in the segment making profit margins slim? Are there little or no barriers-to-entry for new competitors; if you have a novel idea that succeeds, can the competition easily enter your market? If you 8. a. b. c. have a global aspect to your company, do factors such as currency fluctuations, political instability, offshoring or outsourcing pose threats? Format your assignment according to these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise. The specific course learning outcomes associated with this assignment are: • • • • • Analyze the role of a company mission, vision, and objectives and the impact to business strategy. Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals. Analyze the external and internal environment for opportunities, threats, strengths, and weaknesses that impact the firm’s competitiveness. Use technology and information resources to research issues in strategic management. Write clearly and concisely about strategic management using proper writing mechanics. The Palmer Organic Drink (POD) Company is named after my grandmother, Cora Palmer. She was very interested in healthy foods, which she prepared daily. She showed that interest long before "eating healthy" became a popular fad. I remember very well how she prepared most meals from scratch, using very few processed foods. Regularly, she traveled to the local farmers market to purchase the products needed for her meals. She would pickle beets and cucumbers, make her own apple sauce, and was found canning fruits and vegetables. She prepared these items and many more in preparation for the winter months. I don't actually remember how she did this, but she made her own soda, especially a root beer soda, and her own ice cream. POD is a company that \will focus their products on healthy organic drinks of different varieties. Drink flavors will include strawberry, raspberry, blueberry, and peach. While the business will begin with these flavors, other flavors will be added in the future. These organic drinks will provide both a delicious taste, as well as good nutritional value. The drinks will be produced without caffeine or any other additives that might cause unhealthy reactions in consumers. The use of natural fruits will give the drinks more of a fruity taste th an many of the organic drinks currently on the market. "The Palmer Organic Drink (POD) Company is designed to provide a healthy fruit drink alternative for consumers. The company is committed to using natural products with an absence of caffeine in its contents." By providing such a product, POD hopes to acquire a leading position in the organic drink marketplace ...
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Tutor Answer

School: UC Berkeley

here is your task. go through it and in case of anything just contact me please


Company Description and SWOT Analysis
Student’s Name
Institutional Affiliation




The revised NAB company name and its significance.
Palmer Organic Drink (POD) Company is a company which will primarily concentrate
on the provision of products confined to health organic drinks of various types. The drink
flavors will range from raspberry, strawberry, peach and blueberry. Consequently, the business
venture is expected to make use of other flavors such as vanilla in the near future. The products
will be free from caffeine and all other additives that might enhance unhealthy reactions
towards the customers. Ideally, the utilization of natural fruits I the processing of the drinks
will make the product have a more fruity taste as compared to most of the organic drinks which
are present in the market.

The revised company’s Mission Statement and rationale for its components.
POD Company is an imaginative health organics drinks company which is committed
to supporting and encouraging healthy lifestyles through the provision of superb healthy
concoctions established from fresh farm fruits. The mission of the company is to improve dies
through the creation of flavoursome beverage drinks which are composed of fresh fruits.
Through the generation of fruit beverages which are full of the essential nutrients thus it creates
an avenue that will capacity the provision of a balanced diet to nourish the consumers. The

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Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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