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3-1 Discussion: Does the Industry Choose the Participants or do the Participants Choose the Industry?

Provide an example of a corporation that disrupted its industry’s traditional value chain in a way that changed how rivals view global competition. Which was more instrumental, the corporation’s unique resources and competencies, or factors in its industry’s competitive conditions?

Refer to the Capstone Discussion Rubric for directions on completing these discussions.

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Netflix Danielle Repoza posted Oct 18, 2018 10:44 PM When I think of a company or corporation that has disrupted its industry’s traditional values, I think of a lot of companies. Uber, Amazon, AirBnb, but mostly Netflix. I grew up in the 90s, every other Friday night after mom got home from work, mom and I would go to Blockbuster, browse the walls, try and find something good, in stock, and then go over to the snacks, pick out popcorn for the night, a couple boxes candies, go home and have a girl’s night. Where is Blockbuster now? GONE. There’s absolutely no denying that Netflix has changed the television and movie industry. Netflix, not only put companies like BlockBuste out of business, but it also changed the way we watch TV. Netflix made binge watching a regular activity. (Wakeman, 2018) They’re still changing the industry, because they have teams watching what people are searching for, watching, and looking for. They see people are looking for a certain genre and they put it together if they don’t have a lot of that genre. (Wakeman, 2018) Honestly, its brilliant. Horror movies, for example, usually they have some on Netflix, maybe not a ton, but come October, they up that genre. This year they released a new tv series The Haunting of Hill House. There’re more and more Netflix originals coming out; and that’s because they see the opportunity to come out with what people want. When Netflix first started in 1998, they had a similar model to Blockbuster, where customers would pay per rental. They then changed into a monthly subscription model, with unlimited rentals, no late fees, all you had to do what mail back your DVD when you were done. (Cloudnames, n.d.) From VHS, to DVD, to digital streaming, Netflix led the way and companies found it difficult to compete with the evolutions. (Cloudnames, n.d.) Today, Netflix has popular TV shows, movies, docu-series, pretty much anything you can think. Most people now a days are even canceling their cable, because companies like Netflix and Hulu are out there for streaming their tv shows. Personally, I haven’t had able for almost 4 years, between Hulu, Netflix, and Amazon Prime Video, I only miss TV when my teams play a game. Even then, the CBS app on my phone can handle that. References Cloudnames (n.d.) How Netflix Transformed from DVD rental to Global Internet TV. Retrieved from: Wakeman, G. (2018) How has Netflix Changed the Movie and TV industry? Retrieved from: nged-the-movie-and-tvindustry 3-1 Discussion: Vallee Jennifer Vallee posted Oct 16, 2018 10:30 AM Casper Mattress entered the industry in 2014 not trying to take over the industry, but merely to shake it up a bit. “The important thing to know about that mattress startup Casper is not that it has ambitions to overturn a staid, debt-laden, duopolistic $32 billion industry. No, the important thing to know about Casper is that its packaging is the stuff of social media genius. Somehow, the company has engineered a way to stuff full, queen, and king-sized foam mattresses into small, shippable boxes the size of a mini-fridge” (Fortune, 2018). Their strategy was to give consumers and option from having to go to the store, test out a multitude of options, spend a fortune to take one home, wait for delivery, only to then question if it’s the right mattress for them and be stuck. Casper decided to limit options by only providing three to consumers, all cheaper than the other mattress brands. Plus, you can buy it online, have it delivered in an easily movable box, and if you don’t like it within 100 nights you can return it for your money back. They will even pick it up for free. This concept ended up taking over the industry where multiple competitors came out of the woodwork. Even some long timers in the industry started competing with the “bed in a box” concept. Sealy for instance even has theirs for sale in Sam’s, which is where my husband and I got ours from and it is fantastic!!! It took me a while to be sold on the idea of the insta-bed but I think I’ll now never go back to a traditional set up. Even though they didn’t mean to put anyone out of business, it came out this past month that Mattress Firm has filed for bankruptcy. Unfortunately for them, they had acquired Sleepy’s in 2015 and spent a good deal of money on building out their stores (Nathaniel Meyersohn, 2018). This happened at the same time the new online emergence of the mattress industry started getting consumers attention. Mattress Firm had worked themselves into a corner they just could not get out of and could not compete with the firms like Casper (Nathaniel Meyersohn, 2018). References: (2018). Mattresses online: buy your new favourite mattress at Casper® | Casper®. [online] Available at: [Accessed 16 Oct. 2018]. Fortune. (2018). [online] Available at: [Accessed 16 Oct. 2018]. Peng, M. W. (2017). Global Strategy, 4th Edition. [MBS Direct]. Retrieved from Reply to Thread ...
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