Running head: BATH AND BODY WORKS
Bath and Body Works
September 30, 2018
BATH AND BODY WORKS
Bath and Body Works
Organizations have opportunities which are essential in the exploitation of the market
share and expanding the rate of economic growth. Bath and Body Works will have two major
opportunities which are interesting in making of significant advancements as well as changes.
Foremost is the changes in technology and markets which are found in both broad and narrow
scale. The change in technology will enable the organization to have rapid growth in outsourcing
and off-shoring as well. Secondly, alterations in the market structure which come along with
changes in lifestyle as well as social life lead to the formation of patterns that expand the
In recent years, there have been an increased in the pace of technology advancement that
enables organizations to practice outsourcing and offshoring as well (Buckner, Krienen & Yeo,
2013). Technological advancements have been due to the innovation of electronic devices such
as smartphones as well as smart cards. The smartphones help people to make inquiries from their
environment of interest. The inquiries include selling and buying goods overseas and also
locally. Also, smartcards enable buyers and sellers to make transactions where they purchase or
pay their goods by use of their smart cards. It is a great opportunity for the Bath and Body
Organization since it would ease the operations. With this technology changes, it will result in
market expansion due to fast and efficient operations.
Change in social life and lifestyle
Changes in social life and lifestyle come from the freedom which has been passed as a
legislative of selling a variety of products in a single shop or organization (Buckner, Krienen &
BATH AND BODY WORKS
Yeo, 2013). With such freedom, producers sell and operate at different locations to enable their
services to be accessible. Also, it offers to sell products that can be bought by both sexes. It
makes all consumers visit many markets as possible for they can get all the products they need
other than getting specific products in a specified company or organization. It changes the
lifestyle and social life since all people can get access to markets and will offer opportunities for
In summary, all technological changes, as well as changes in social and lifestyle, leads to
economic growth. Economic growth comes from the market share which is generated by the
opportunities in technology advancements and social and lifestyle changes.
BATH AND BODY WORKS
Buckner, R. L., Krienen, F. M., & Yeo, B. T. (2013). Opportunities and limitations of intrinsic
functional connectivity MRI. Nature neuroscience, 16(7), 832.
Running Head: SWOT ANALYSIS
October 7, 2018
Threats to an organization are the undesirable influences that may tarnish the reputation
of the organization and lower its overall productivity. Organizations face several threats
commonly coming from the activities of its competitors and the external environment in general.
Other threats to the organization include, but not limited to these; employees’ job attitude, loss of
data or confidential information to competitors, lack of enough funds to propel organizational
activities, and the inability for the firm to hold intuitive employees within the operation.
A firm may face a threat of emerging of several companies within the market industry
that produces substitute products to the market. This may lead to the loss of skilled and talented
labor to competitors as they look for better places with the available completion. The firm can
reduce such threat by motivating its employees and ensuring they are productive in the
organization for a period not less than two years for proper utilization of their abilities.
The proximity of the organization to raw materials and its suppliers and the market may
also pose a threat to the firm in minimizing the operational costs. The organization may become
disadvantaged over its competitors by having delayed deliveries and longer purchasing cycle
times. These threats can be reduced through involvement in thorough selection criteria for the
best location of the firm and adoption of the cheapest modes of transport that can help in cutting
Government interventions in business such as giving subsidies, taxation, imposing tariffs
and quotas on imports/exports, licensing, and total barn of some products is a major threat to the
organization. Although these interventions have positive impacts, there are several challenges
faced by organizations including high costs of production or the firm losing sales. This can be
reduced by ensuring all government regulations are adhered to and requirements met to set up
the business. The management should also consider the trend in the age, sex, gender; race and
culture of its market as this determines largely their future preferences and tastes that might
affect operations of the firm.
Burke, R. J., Martin, G., & Cooper, C. L. (2016). Corporate reputation: Managing
opportunities and threats. London: Routledge.
Creative Educational Video, Inc, & Insight Media (Firm). (2009). SWOT analysis. Lubbock,
Tex.: CEV Multimedia.
Business Capstone- SWOT Weakness
September 16, 2018
Bath and Body Works Company Weaknesses
The purpose of this essay is to show the weaknesses of Bath and Body Works Company. Two of
the main weaknesses of the company are as discussed below.
1. Low market share
Despite the company’s robust position in the United States market, it has low market
share globally. The brands global existence is restricted to 68 stores in Canada. This weakness
occurs since the company is one of its opponents which run more than 1600 stores in the United
States. The body shop started with the idea and entrepreneurship of Anita Roddick, and currently
are part of the top beauty group internationally (Thompson, pg. 20). The acquisition of the body
shop by L’Oreal was the shops weakness because the latter does not have similar principles as
the body shop. A standing for morality as well as high moral standards is often built up over the
course of time and L’Oreal purchased it with the appropriation of the body shop. The company
must continue to reinvent itself the way it has been doing previous years to be attractive to a
more stylish customer base. If the company continues with its path of social responsibility and
having a competitive advantage over its rivals over moral beauty brand, most probably the
weakness will be turned into a strength, and the company will keep on growing.
2. Weak damaged brand
This is another major weakness of the company. The dark store setting, the obvious
sexuality of the offers, and the skirmish marketing are gradually out of the step with what current
clients require. This is making the company to face increased competition from other millennialcentered brands. Niche players in the market may just have a tiny share compared to Bath And
Body Works Company, however, their advanced approaches mean they are biting away at the
company’s market share (Thorndike, pg. 74). Since the company is a leading beauty products
producer in America, it needs to start a new line of new products for healthy and splendor. The
new products could include aromatic bath soaps, creams and hair care products to be traded in
shops where the company already has existence. If the company can successfully launch these
new products, then it would be easy to develop the products within new markets. This expansion
is a prudent and lucrative move that would turn this weakness into one of the company’s major
Thompson, John L, and Frank Martin. Strategic Management: Awareness and Change. London:
Cengage Learning, 2005. Print.
Thorndike, William. Outsiders: Eight Unconventional Ceos and Their Radically Rational
Blueprint for Success. Boston: Perseus Book LLC (Ingram, 2012. Print.
Running head: STRENGTHS
Complete Business Capstone Bath and Body Works
Business and Management Capstone
September 9, 2018
Bath & Body Works is a company owned by Limited Brand Company which is in operation
in most countries in the world. They offer personal care products such as hand lotions, body soaps,
sprays, creams and other kinds of fragrances to their consumers. They also offer men’s’ grooming
products such as lotions and creams. The company aims at focusing on the gender and age and the
level of income among their customers and in finding ways they would encourage them to buy
their products and brands. The strategy that the company utilizes gives them an upper hand in a
competitive spot. It guides them in ways they would target their customers through analyzing their
competitors. The company has ensured that it has built a good relationship with their current
customers through various communication techniques. Baths and body works send out letters to
their customers in an attempt to build strong relationships.
In an attempt to get a ‘bring it all together’ solution, Baths and Body Works has continued
with the improvement of their social media and emails on their websites. Also, considering that
the company is owned by Limited Brands which is a United States based company, the companies’
stores are alike and only carry slightly different products and items, Bath and Body Works enjoy
various advantages they have a chance to become an ultimate stop for personal care products using
the big company’s name. Another strategy which gives the company more strength in the market
is that they have established a brand and physical presence. Also, considering the fact that social
media has changed the marketing strategies and the way selling and advertisements are done, the
company understands the potential in online marketing and provides extensive product information
on the site whereby they present brand images through online advertisements.
The Baths and Body Works attempts to bring the future opportunities through product
positioning and also the company runs all kinds of surveys, ads, by going through mail and social
media. Furthermore, the company has built a brand on sponsors and positive word of mouth with
a lot of products and brands more significantly; they have maintained a very good repro with
customer experience. They have put their ads online and also have approximately 1700 stores. The
company management believes that employing every idea by strategy and technology helps show
a good experience and customer’s opinion.
In an attempt to show big and act small with customers during tough times, Bath and Body
Works knows that customers using a multichannel could be three times better compared to singlechannel customers. Hence, the company took it upon themselves and made strong and bidding
relationships with their customers in a bid to ensure long-term achievements. The company wanted
to ensure that they are able to view the customers at a 360-degrees view in order to discover what
their fragrances and bath products are. They have focused on the value of incorporating everything
to be able to meet customers’ tastes and preferences.
The company’s brand success mainly depends on its capability to market through
revolution and the introduction of new products. It advances the competition. BBW’s website
designs the features model, with its logo. The logo has three age groups to buy these products. I
have chosen the way of adverting, many of the teens and younger adults do the banking and
shopping online. It also interacts with the customers to bring them much closer to the purchase and
marketing outcome. Bath & Body works will always focus on the customers by their practice of
safe products and brands for their family. Bath and Body Works have stopped using Triclosan or
in the process of stopping it from their brands.
The company’s goals are to make all their products very friendly by using natural
ingredients, tests that have been found that BBW’s products contain ingredients that have skin or
eye irritants which can cause some problems. Benzyl alcohol is just one of the combined
ingredients that are also a neurotoxin which can cause an allergic reaction in the skin or damage
to the liver. If the customers keep coming back and buying the same scents time and time again,
then Bath & Body Works could start focusing on the customer in trying to sell them products with
natural ingredients so there is no reaction to the skin or body.
Bailey, C., Mankin, D., Kelliher, C., & Garavan, T. (2018). Strategic human resource
management. Oxford University Press.
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