Running head: BATH AND BODY WORKS Bath and Body Works Craig Freeman Business Capstone September 30, 2018 1 BATH AND BODY WORKS 2 Bath and Body Works Organizations have opportunities which are essential in the exploitation of the market share and expanding the rate of economic growth. Bath and Body Works will have two major opportunities which are interesting in making of significant advancements as well as changes. Foremost is the changes in technology and markets which are found in both broad and narrow scale. The change in technology will enable the organization to have rapid growth in outsourcing and off-shoring as well. Secondly, alterations in the market structure which come along with changes in lifestyle as well as social life lead to the formation of patterns that expand the organization. Technological change In recent years, there have been an increased in the pace of technology advancement that enables organizations to practice outsourcing and offshoring as well (Buckner, Krienen & Yeo, 2013). Technological advancements have been due to the innovation of electronic devices such as smartphones as well as smart cards. The smartphones help people to make inquiries from their environment of interest. The inquiries include selling and buying goods overseas and also locally. Also, smartcards enable buyers and sellers to make transactions where they purchase or pay their goods by use of their smart cards. It is a great opportunity for the Bath and Body Organization since it would ease the operations. With this technology changes, it will result in market expansion due to fast and efficient operations. Change in social life and lifestyle Changes in social life and lifestyle come from the freedom which has been passed as a legislative of selling a variety of products in a single shop or organization (Buckner, Krienen & BATH AND BODY WORKS 3 Yeo, 2013). With such freedom, producers sell and operate at different locations to enable their services to be accessible. Also, it offers to sell products that can be bought by both sexes. It makes all consumers visit many markets as possible for they can get all the products they need other than getting specific products in a specified company or organization. It changes the lifestyle and social life since all people can get access to markets and will offer opportunities for expansion. In summary, all technological changes, as well as changes in social and lifestyle, leads to economic growth. Economic growth comes from the market share which is generated by the opportunities in technology advancements and social and lifestyle changes. BATH AND BODY WORKS 4 Reference Buckner, R. L., Krienen, F. M., & Yeo, B. T. (2013). Opportunities and limitations of intrinsic functional connectivity MRI. Nature neuroscience, 16(7), 832. 1 Running Head: SWOT ANALYSIS Organizational Threats Craig Freeman Business Capstone October 7, 2018 SWOT ANALYSIS 2 Threats to an organization are the undesirable influences that may tarnish the reputation of the organization and lower its overall productivity. Organizations face several threats commonly coming from the activities of its competitors and the external environment in general. Other threats to the organization include, but not limited to these; employees’ job attitude, loss of data or confidential information to competitors, lack of enough funds to propel organizational activities, and the inability for the firm to hold intuitive employees within the operation. A firm may face a threat of emerging of several companies within the market industry that produces substitute products to the market. This may lead to the loss of skilled and talented labor to competitors as they look for better places with the available completion. The firm can reduce such threat by motivating its employees and ensuring they are productive in the organization for a period not less than two years for proper utilization of their abilities. The proximity of the organization to raw materials and its suppliers and the market may also pose a threat to the firm in minimizing the operational costs. The organization may become disadvantaged over its competitors by having delayed deliveries and longer purchasing cycle times. These threats can be reduced through involvement in thorough selection criteria for the best location of the firm and adoption of the cheapest modes of transport that can help in cutting costs. Government interventions in business such as giving subsidies, taxation, imposing tariffs and quotas on imports/exports, licensing, and total barn of some products is a major threat to the organization. Although these interventions have positive impacts, there are several challenges faced by organizations including high costs of production or the firm losing sales. This can be reduced by ensuring all government regulations are adhered to and requirements met to set up SWOT ANALYSIS the business. The management should also consider the trend in the age, sex, gender; race and culture of its market as this determines largely their future preferences and tastes that might affect operations of the firm. 3 4 SWOT ANALYSIS References Burke, R. J., Martin, G., & Cooper, C. L. (2016). Corporate reputation: Managing opportunities and threats. London: Routledge. Creative Educational Video, Inc, & Insight Media (Firm). (2009). SWOT analysis. Lubbock, Tex.: CEV Multimedia. Freeman 1 Craig freeman Business Capstone- SWOT Weakness September 16, 2018 Bath and Body Works Company Weaknesses The purpose of this essay is to show the weaknesses of Bath and Body Works Company. Two of the main weaknesses of the company are as discussed below. 1. Low market share Despite the company’s robust position in the United States market, it has low market share globally. The brands global existence is restricted to 68 stores in Canada. This weakness occurs since the company is one of its opponents which run more than 1600 stores in the United States. The body shop started with the idea and entrepreneurship of Anita Roddick, and currently are part of the top beauty group internationally (Thompson, pg. 20). The acquisition of the body shop by L’Oreal was the shops weakness because the latter does not have similar principles as the body shop. A standing for morality as well as high moral standards is often built up over the course of time and L’Oreal purchased it with the appropriation of the body shop. The company must continue to reinvent itself the way it has been doing previous years to be attractive to a more stylish customer base. If the company continues with its path of social responsibility and having a competitive advantage over its rivals over moral beauty brand, most probably the weakness will be turned into a strength, and the company will keep on growing. 2. Weak damaged brand Freeman 2 This is another major weakness of the company. The dark store setting, the obvious sexuality of the offers, and the skirmish marketing are gradually out of the step with what current clients require. This is making the company to face increased competition from other millennialcentered brands. Niche players in the market may just have a tiny share compared to Bath And Body Works Company, however, their advanced approaches mean they are biting away at the company’s market share (Thorndike, pg. 74). Since the company is a leading beauty products producer in America, it needs to start a new line of new products for healthy and splendor. The new products could include aromatic bath soaps, creams and hair care products to be traded in shops where the company already has existence. If the company can successfully launch these new products, then it would be easy to develop the products within new markets. This expansion is a prudent and lucrative move that would turn this weakness into one of the company’s major strengths. Freeman 3 Work Cited Thompson, John L, and Frank Martin. Strategic Management: Awareness and Change. London: Cengage Learning, 2005. Print. Thorndike, William. Outsiders: Eight Unconventional Ceos and Their Radically Rational Blueprint for Success. Boston: Perseus Book LLC (Ingram, 2012. Print. Running head: STRENGTHS 1 Complete Business Capstone Bath and Body Works Craig Freeman Business and Management Capstone September 9, 2018 STREGNTHS 2 Introduction Bath & Body Works is a company owned by Limited Brand Company which is in operation in most countries in the world. They offer personal care products such as hand lotions, body soaps, sprays, creams and other kinds of fragrances to their consumers. They also offer men’s’ grooming products such as lotions and creams. The company aims at focusing on the gender and age and the level of income among their customers and in finding ways they would encourage them to buy their products and brands. The strategy that the company utilizes gives them an upper hand in a competitive spot. It guides them in ways they would target their customers through analyzing their competitors. The company has ensured that it has built a good relationship with their current customers through various communication techniques. Baths and body works send out letters to their customers in an attempt to build strong relationships. In an attempt to get a ‘bring it all together’ solution, Baths and Body Works has continued with the improvement of their social media and emails on their websites. Also, considering that the company is owned by Limited Brands which is a United States based company, the companies’ stores are alike and only carry slightly different products and items, Bath and Body Works enjoy various advantages they have a chance to become an ultimate stop for personal care products using the big company’s name. Another strategy which gives the company more strength in the market is that they have established a brand and physical presence. Also, considering the fact that social media has changed the marketing strategies and the way selling and advertisements are done, the company understands the potential in online marketing and provides extensive product information on the site whereby they present brand images through online advertisements. STREGNTHS 3 The Baths and Body Works attempts to bring the future opportunities through product positioning and also the company runs all kinds of surveys, ads, by going through mail and social media. Furthermore, the company has built a brand on sponsors and positive word of mouth with a lot of products and brands more significantly; they have maintained a very good repro with customer experience. They have put their ads online and also have approximately 1700 stores. The company management believes that employing every idea by strategy and technology helps show a good experience and customer’s opinion. In an attempt to show big and act small with customers during tough times, Bath and Body Works knows that customers using a multichannel could be three times better compared to singlechannel customers. Hence, the company took it upon themselves and made strong and bidding relationships with their customers in a bid to ensure long-term achievements. The company wanted to ensure that they are able to view the customers at a 360-degrees view in order to discover what their fragrances and bath products are. They have focused on the value of incorporating everything to be able to meet customers’ tastes and preferences. The company’s brand success mainly depends on its capability to market through revolution and the introduction of new products. It advances the competition. BBW’s website designs the features model, with its logo. The logo has three age groups to buy these products. I have chosen the way of adverting, many of the teens and younger adults do the banking and shopping online. It also interacts with the customers to bring them much closer to the purchase and marketing outcome. Bath & Body works will always focus on the customers by their practice of safe products and brands for their family. Bath and Body Works have stopped using Triclosan or in the process of stopping it from their brands. STREGNTHS 4 The company’s goals are to make all their products very friendly by using natural ingredients, tests that have been found that BBW’s products contain ingredients that have skin or eye irritants which can cause some problems. Benzyl alcohol is just one of the combined ingredients that are also a neurotoxin which can cause an allergic reaction in the skin or damage to the liver. If the customers keep coming back and buying the same scents time and time again, then Bath & Body Works could start focusing on the customer in trying to sell them products with natural ingredients so there is no reaction to the skin or body. STREGNTHS 5 References Bailey, C., Mankin, D., Kelliher, C., & Garavan, T. (2018). Strategic human resource management. Oxford University Press.
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