tow questions in 2 pages

Anonymous
timer Asked: Oct 21st, 2018
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Question Description

Is it a disadvantage or an advantage to be a multinational advertising company in China? Why?

Looking forward, what are the biggest challenges for JWT China and what advice would you give Tom Doctoroff (with supporting evidence)?

Tutor Answer

ProfJamesmiller
School: Cornell University

Attached.

Running head: MULTINATIONAL ADVERTISING IN CHINA

Multinational Advertising in China
Institution Affiliation
Date

1

MULTINATIONAL ADVERTISING IN CHINA

2

Whether it’s an Advantage or Disadvantage to be a Multinational Advertising Company in
China
Although China has one of the fastest growing economies in the world and the percentage
of middle-income earners is increasing it still a disadvantage to be a multinational advertising
company in China. The first reason is that of the law restrictions that the government imposes on
international advertising companies. For an internal company to operate in China, the
government has restricted the company to partner with a local Chinese company meaning that
the operations and profitability of the agency will be affected. When a company is forced t...

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Anonymous
Thank you! Reasonably priced given the quality not just of the tutors but the moderators too. They were helpful and accommodating given my needs.

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