Adidas Company CSR report

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timer Asked: Oct 22nd, 2018
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Question Description

Please see the attached file for paper format The report has to be about Adidas company

.Briefly, the final assignment is to build a case for why a company

should do sustainability and CSR programs. To do this, you need to:

1.) Assess the costs and, more importantly, the many substantial and strategic benefits of doing a sustainability and CSR. Utilizing the class readings and case discussions in your answer This part of the paper is 66% of final paper grade.

2.) Read and assess a single company’s CSR, sustainability, or citizenship report.

First, you have to choose a report that no one else in the class has chosen, and list the report chosen on the Canvas discussion board. Explain the extent to which the company recognizes and takes responsibility for the various social and environmental impacts of its business that you identify. This is 33% of final paper report grade.

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Sustainability & CSR: Final Assignment Final Written Individual Assignment Briefly, the final assignment is to build a case for why a company should do sustainability and CSR programs. To do this, you need to: 1.) Assess the costs and, more importantly, the many substantial and strategic benefits of doing a sustainability and CSR. Utilizing the class readings and case discussions in your answer This part of the paper is 66% of final paper grade. 2.) Read and assess a single company’s CSR, sustainability, or citizenship report. First, you have to choose a report that no one else in the class has chosen, and list the report chosen on the Canvas discussion board. Explain the extent to which the company recognizes and takes responsibility for the various social and environmental impacts of its business that you identify. This is 33% of final paper report grade. IMPORTANT: 1. Cite the course readings in the final assignment in completing this assignment. The readings have been carefully selected! 2. Sources used from outside the course readings are NOT NECESSARY but can be used. If you use other sources, these must be carefully and correctly cited, and your report should NOT plagiarize or you will fail the course. Any outside sources must be clearly indicated and documented, and not simply by a web address. 3. If you cite a course article, you can just cite the author’s name or case name. Report Format A) Executive Summary of one page or less. This is standard in business. B) Social sustainability: Create a list of the internal benefits of CSR and social sustainability initiatives. These should be put in a table format. This includes the benefits that can accrue to employees, stakeholders, as well as the company in doing these programs. Citing the readings (not the cases) are important here, as they discuss many benefits. For example, one benefit is a charitable donation. The benefit provide a tax deduction, hence the company reaps a financial benefit. It also possibly garners some good will by consumers (if it is reported by the media). There may be other benefits as well that are strategic and related to effective management. The Dannon case provides as a good example that illustrate some of the internal social sustainability values of CSR programs. Explain why it was not their priority to advertise their CSR activities. Explain how a CSR strategy “fit” the firm’s management culture that values employees. C) Environmental Sustainability: Discuss the emerging opportunities in the evolving “green markets.” In this part, cite strategic opportunities to pursuing green markets. One part of this would be to summarize the different green markets in the Clorox case and provide the strategic discussion as to how they successfully developed green brands. Summarize the benefits of these efforts for marketing, branding, reputation enhancement, etc. D) Write a critique of a company’s CSR or Sustainability report that you read. Explain how the firm defined their specific “responsibility” in the report. Cite any shortcomings and weaknesses. Don’t just parrot what the report says. Be tough. Ask important questions. Raise issues: Is the company doing enough? Is it effective in taking action? Is the company fully transparent in addressing all social and environmental responsibility concerns of all stakeholders, or is it just an exercise in trying to get favorable public relations? What would you suggest that the company needs to do to be fully sustainable? In the above assignment, do NOT forget the benefits that accrue to people, consumers, localities, and other stakeholders as well as the planet. Sustainability is not just about money (or solely an instrumental benefits to the firm’s shareholders alone). Triple bottom line thinking is required. Benefits are financial, social, and environmental, and these benefits are related to each other. Beyond Mere Opinion Mark J. Kay PhD, MBA, MA, MFA © 2018 About the final paper • The two parts of the final paper are related. • The paper helps to develop the skills needed in corporations to help employees (a) initiate CSR programs and (b) aid in CSR reporting. • You folks, MBA students, you have read annual reports, and these teach some important things. – Note that these are required by public companies to inform potential investors and adhere to reporting standards • On the other hand, though CSR reports are largely voluntary, they have benefits as well, and these need to be studied as well. Final Assignment Review Assess the costs and benefits of doing sustainability / CSR – While managers commonly need to make a solid “business case” within a company, today it is more a question of “how” not “why” Benefits: – Many internal benefits to the firm & shareholders – The pull of external green markets – Other benefits (think triple!) Triple bottom line thinking “Value creation” is more than the corporation and its financial interests Sustainability reporting “Corporate responsibility reporting has become a de facto standard for business, and it enhances the financial value of companies that do it.” -The KPMG International Survey of Corporate Responsibility Reporting (2011, 2013, 2015) Most reporting adhere to GRI standards and frameworks • GRI (the Global Reporting Initiative) is an international not-for-profit organization • Founded in Boston in 1997 by the Coalition for Environmentally Responsible Economies (CERES) and the Tellus Institute. • Ninety-five percent of the G250 now report on their corporate responsibility activities, and most use GRI • (Yes there are other types of reporting) GRI • Mission: to make sustainability reporting standard practice for all companies and organizations – – – – Guidelines was launched in 2000 G2 was unveiled in 2002 G3 in 2006 G4 was launched in May 2013 About CSR Reporting • Transparency – accelerates and influences organizational change faster than would occur without public scrutiny. • Numerical targets focus efforts – There is a clear pressure to take action to make sure the numbers improve in the next report Global Reporting Initiative structure According to a 2011 global survey by KPMG (and later studies) Sustainability reporting U.S. companies are “scratching the surface” of corporate responsibility, concentrating on communication more than performance Execs believe that consumers are driving sustainability Consumers getting smarter and more connected, making transparency much more important “Integrated reporting” Some companies combine their annual reporting with CSR reporting Example: Unilever Sustainability Reporting • Helps to set goals, measure performance, and manage change • Makes abstract issues tangible and concrete, thereby assisting management • GRI says a “materiality focus” makes reports more relevant, more credible, and more userfriendly GRI Principles Stakeholder Inclusiveness • Principle: The organization should identify its stakeholders, and explain how it has responded to their reasonable expectations and interests. GRI Principles Sustainability Context • Principle: The report should present the organization’s performance in the wider context of sustainability. GRI Principles Materiality • Principle: The report should cover Aspects that: Ÿ Reflect the organization’s significant economic, environmental and social impacts; or Ÿ Substantively influence the assessments and decisions of stakeholders GRI Principles Completeness • Principle: The report should include coverage of material Aspects and their Boundaries, sufficient to reflect significant economic, environmental and social impacts, and to enable stakeholders to assess the organization’s performance in the reporting period. Let’s get organizizied! Yep, do that in the final paper! How to Determine Benefits? • There are soft and hard benefits • Some can be quantified, others harder to measure but are real Triple bottom line thinking • Business Benefits: – More profit: new products, innovation – Less cost: reduce waste • Social benefits: Value for society – Benefits reflect the firm’s position • Environmental benefits: Preserve planetary systems – What is the eco-footprint? CSR Report Analysis • REPORTS vary a lot • Assess a company’s CSR, sustainability, or citizenship report. • Explain the extent to which the company recognizes and takes responsibility for the social and environmental impacts of its business. – These vary by industry, context, etc. Responsibilities in Reporting • What are the harms to the environment in term of use & overuse of resources? • Does the company acknowledge any responsibility to society? ...
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Tutor Answer

DrReginaldWoof
School: Duke University

Hi, please see the attached paper. ...

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Review

Anonymous
Thanks, good work

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