Description
- Find two articles: the first should be an article about relationship selling or relationship marketing; the second article should be about ethical business practices. For this assignment, write a short essay about the connection between behaving ethically and building trust/relationships with others.Be sure to identify the source, title and author of each article.
Explanation & Answer
Attached.
1
Running head: RELATIONSHIP SELLING VS. BUSINESS ETHICS
Relationship Selling Vs. Business Ethics
Student’s Name
Institution’s Name
2
RELATIONSHIP SELLING VS. BUSINESS ETHICS
Relationship Selling Vs. Business Ethics
The title of the first article is relationship selling: the personalization of relationship
marketing a piece done by Donald W.Jackson Jr. the author describes relationship marketing as a
process that is based on attracting the right type of customers in a business. Then through that, it
shoul...
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