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My professor has graded this assignment and I didn't receive a good grade. She allowed me to resubmit, if the changes were made, that she marked in pink. Can you please make the corrections.

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Carol's Daughter 1 Latasha Moore Dr. Jacqueline Callery Marketing 3110 o Carol's Daughter September 16, 2018 Carol's Daughter 2 Carol’s Daughter Marketing Analysis Introduction Carol’s Daughter is a company that has its foundation in the State of New York where it was started over two decades ago. The company has made some interesting strides in the contemporary beauty and haircare products and from this, it has managed to acquire market prominence. It is essential to note that the mission statement as outlined by the company is to create and offer products to women of diverse backgrounds and these include hair care, beauty, I and products for the skin (McLymont 24). I believe that this is a very good mission statement and this is because it outlines the goals of the organization effectively. Going through some marketing analysis of the external environment for the company is effective in comprehending the strides to make about the same matter. Economic Environment The economic environment about where Carol’s Daughter operates is rather wide, and the reason for this is the high number of companies that have come up in the contemporary environment to deal with issues relating to skincare (Davis 53). It is important to review the various aspects of the economic environment to understand how the company can improve its finances to make profits while still achieving its mission in the modern environment. Carol's Daughter 3 Going through the macroeconomic environment is essential. The interest rates charged by the providers of the raw materials are rather high, and this makes it rather difficult to make profits in the environment. It is because of these tax rates that L'Oreal bought the company. Initially, it was rather difficult for the company to cope with the high tax rates and was rather struggling which saw the proprietor facing numerous problems. Inflation rates have also been a serious matter to deal with, and the reason for this is that the market prices have often fluctuated 7 Unclear consequently leading to lack of predictability of the current body product environment (Herman 140). Given the fact that the skin care products are rather a luxury, it is essential to note that the inflation rate affects the ability to perform well in the current environment. There are some microeconomic factors to go through about Carol’s Daughter. One of the did mean category issues to review is the market size. The size of the hair products and beauty supplements has O you Tasty steadily grown, and the reason for this is that people have come up or rather discovered different means through which they can produce the commodities. The consequent of this is high kwArdphrase competition and failure to make quality amounts of profits. A positive aspect of the economic oddwording Toward of stores that the company has established across iris the country is large enough to ensure a environment about Carol’s Daughter is regarding the supply chain and retail stores. The number foreseeable amount of profit. Technology Environment The technology environment is another crucial environment to review about Carol’s Daughter. As identified, the company has made progress in marketing, and this is more so about the evolving technology environment. With technology, it is possible to make appointments Carol's Daughter 4 through phone calls. Initially, the only manner through which people would get the products offered by the company was through physical visiting of some of the retail stores where the roff company supplied its products. However, with changes in technology, it is possible to have the company marketing its products through phone conversations where it gets to talk to various marketing managers. net about relevant very Moreover, there is the incorporation of social media in the modern environment (Retha 187). Carol’s Daughter has established a consistent social media awareness strategy where it posts govt some of the products that it has readily available. People can see images of these products and MAY consequently establish the manner through which they can get the products that they deem for a fawkward necessary. It is also important to note that through the online presence, it is possible for people to get contact information about the stores. People can note the physical areas that they can acquire the products and consequently there is the assurance of quick sale of the products. root Political-Legal Environment The political, legal environment is the other environment to review, and the reason for this is that it stands for one of the most important operational environments for the company (Petrovsky 598). The company currently operates in the United States and with the various political changes that take place in the country often, it is important for Carol’s Daughter to make changes to get in line with the law. The political and legal environment in the country is one that requires keen actions of the Food Drugs Administration. arden's The FDA has received a lot of attention in the modern environment because of the strict measures that it takes to ensure the testing of almost all the substances in the country (De Villa et Carol's Daughter 5 al. 426). Carol’s Daughter ensures that all the products are passed through the various strict measures to ensure the safety of the commodities offered in the modern environment before being marketed. It is essential to note that skincare and hair products are rather very delicate and this is because they get directly to the body systems of the involved users. Ensuring that these products pass all the important measures is critical for it ensures the safety of the people and further ensures that the company is protected from any form of a lawsuit. food Comments Social-Cultural Environment The social and cultural environment where Carol’s Daughter operates is vast. Many 7Wheredidthiscome from people are of the belief that skincare and hair products are for men alone. However, this is not thinkwoo the case given the fact that men too have their skincare necessities. As identified, some of the METIN IElaborateonthis products that the company produces, such as the Monoi Oil come from Tahiti which is a destination that the proprietor visited in 2010. The deep cultural roots of the product make it a tothis Yefevanty fascination of many and the reason for this is that people identify with the commodity in such a gettin manner that they feel as if they have visited the location. Natural commodities attract many people, and this is because they identify that the commodities cannot hurt them (Crosby 54). It is essential to note that with the changing it here environment, it is possible for the marketing team to capture even more people’s attention. If the management of the company engages in visiting more destinations, it is possible to get more products and raw materials and consequently lead to better products. People will have a better relation to the products and lead to coherence. Conclusion Carol's Daughter 6 As identified, the external environment has been very influential in the marketing of the products that come from Carol’s Daughter. The economic environment is one of the most influential and the reason for this is that the financial state of the environment determines the success of a marketing strategy. Technological and the legal environment is another important environment to review and the last one to go through is the social-cultural environment. Carol's Daughter 7 Work Cited Herman K. Van Dijk. "Combined density nowcasting in an uncertain economic environment." ​Journal of Business & Economic Statistics​ 36.1 (2018): 131-145. De Villa, Maria A., Tazeeb Rajwani, and Thomas Lawton. "Market entry modes in a multipolar world: Untangling the moderating effect of the political environment." ​International Business Review​ 24.3 (2015): 419-429. Retha Snyman. ​Coping with continuous change in the business environment: Knowledge management and knowledge management technology​. Elsevier, 2014. Crosby, Alfred W. ​Ecological imperialism​. Cambridge: Cambridge University Press, 2015. McLymont, Rosalind. "18th Annual 25 INFLUENTIAL BLACK WOMEN in Business." ​Network Journal​ 23.1 (2016): 24. Davis, Gretchen. ​The Hair Stylist Handbook: Techniques for Film and Television​. Focal Press, 2016. Petrovsky, Nicolai, et al. "What explains agency heads’ length of tenure? Testing managerial background, performance, and political environment effects." ​Public Administration Review​77.4 (2017): 591-602. Student’s Name: L MOORE Length: Varies per paper, 12-point type, double-spaced Writing Style: Expository and Descriptive Prose, use the questions as the opening sentence in the paragraph Cover Page: Name, Date, Brand, and Company Table of Contents: Major paper sections with page numbers Attachment: Work cited page (minimum seven sources) Please avoid Wikipedia and blogs • Provide examples to support discussion. • Present written question responses that are free of grammatical, spelling, and punctuation errors. Goodstart Mission Statement (Internal) What is the company’s current mission statement? Evaluate the mission statement against criteria for a “good” mission statement? Discuss your findings and provide examples. External Environmental Scan (External) Needs additionalwork How are environmental factors affecting the marketing of this product? Conduct a thorough environmental scan of the industry that your company belongs to. environmental scanning (economic, technology, political-legal and social-cultural. Make sure to clearly label each element you are discussing. Competition (External) NotPresent company’s top three competitors for the brand you are following/studying and why? What special strengths or advantages do these competitors possess over your product? List two indirect competitors for the industry NotPresent SWOT Analysis (SW-Internal, OT-External) Please use bullet points for each element of the SWOT. You should have a minimum of at least five bullet points for each section of the SWOT. Additional comments: Missing Components Please resubmit ...
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School: Boston College

Attached.

Carol’s Daughter Marketing Analysis

1

L. Moore
October 22, 2018
Brand: Beauty
Company: Carol’s Daughter

Carol’s Daughter Marketing Analysis

2

Carol’s Daughter Marketing Analysis
Introduction
Carol’s Daughter is a company that has its foundation in the State of New York where it
was started over two decades ago. The company has made some interesting strides in the
contemporary beauty and haircare products and from this, it has managed to acquire market
prominence. It is essential to note that the mission statement as outlined by the company is “to
create and offer products to women of diverse backgrounds, including hair care, beauty, and
products for the skin” (McLymont 24). I believe that this is an appropriate mission statement
since it outlines the goals of the organization effectively. Conducting a marketing analysis of the
external environment for the company is an effective way to develop an understanding on how to
achieve these goals.
Economic Environment
The economic environment about where Carol’s Daughter operates is rather wide, and
the reason for this is the high number of companies that have come up in the contemporary
environment to deal with issues relating to skincare (Davis, 53). It is important to review the
various aspects of the economic environment to understand how the company can improve its
finances to make profits while still achieving its mission in the modern environment.
Going through the macroeconomic environment is essential. The interest rates charged by
the providers of the raw materials are rather high, and this makes it rather difficult to make
profits in the environment. It is because of these tax rates that L'Oreal bought the company.
Initially, it was rather difficult for the company to cope with the high tax rates and was rather
struggling which saw the proprietor facing numerous problems. Inflation rates have also been a

Carol’s Daughter Marketing Analysis

3...

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